Down on the Farmstead

Seven Hills Farmstead is a specialty food business located in Rutland, Massachusetts. They select the freshest, most wholesome, locally produced ingredients from neighboring farms and use them to create their traditional, rustic Italian recipes.


The Seven Hills visual identity and branding system needed to reinforce these principles. Hand-crafted, rustic and simple. Early within the design process, we realized the lock-up (typography + graphic elements + exterior shape) itself, needed to flexible and modular. Being able to “atomize” the lock-up down to the root logotype, would only add to the identities’ usage. The final system:



Seven Hills Farmstead has committed themselves to providing customers with simple, clean, and savory specialty foods… sign us up!





Be a Deer and Check this App.

JMKbloggeryDo you know a simply fantastic lady searching for an equally impressive fella? Using the Jess, Meet Ken dating site + app women recommend the great guys they know to other single women. What could be more powerful than that?
Given the unique backstory and decidedly different approach of the dating site, it felt appropriate we take an equally unique approach to the visual identity and branding. Avoiding the pitfalls of commonly used design aesthetics within their industry, we opted to let the doe + buck represent the service. Imperfect, human, and quirky, just like true love!




Heavy Artillery

Recent Logo Projects | Wednesday, January 6th, 2016


Bullitt is both a platform and a network – and together they help to find and license the best music for video content. Producers, editors, and music supervisors use Bullitt to test and manage the music sync choices for their video projects. The Bullitt Music Network offers users access to an incredible selection of music resources. Bullitt02The minimal, clean, modular logotype system re-enforces the simplicity of Bullitt’s service model. Custom built, bold and to the point.


Lounging with the Logos

Hey, We're Published,Recent Logo Projects | Tuesday, December 29th, 2015

Heck yes! What an ideal way to wrap up to 2015, LogoLounge just released the 9th volume of their renowned logo design series – and wouldn’t you know – five of Alphabet Arm’s logo projects made the cut?!?! Its always a kick to have our visual identity work recognized and published. Big congrats to our clients, Promoboxx, G2 Tech Group, Heart, Panoptes and Bridj. Happy 2016 to you and yours (perhaps we can develop your new identity that just might make LogoLounge 10!).



Just what the doctor(s) ordered…

Before + After,Recent Logo Projects | Wednesday, December 23rd, 2015

ZappRx has revolutionized how specialty drugs are delivered. ZappRx offers a secure online, collaborative platform that allows patients, health care professionals and pharmacists to work together to deliver specialty medications faster.ZappRx

Their visual identity needed to reinforce this innovative platform with a forward-facing, clean, and energetic aesthetic. A healthy color palette was also prescribed – and there you have it – looking better already!



Uber Rides = Good for Business

Last March, I was in an Uber headed to the airport leaving the frigid winds of Boston behind for a week in California. As one typically finds while riding in an Uber, the conversation was inspired and interesting. Turns out, the driver was a savvy, Haitian entrepreneur biding his time until he launched his coffee + produce import company.

As he handed me his business card, he immediately apologized for the quality of printing and paper stock (note to budding entrepreneurs, it doesn’t make for the most confident, first impression when you apologize right out of the gate for your branding + materials). As you might imagine, the conversation quickly changed once he asked what my chosen profession was. He mentioned his need for packaging design, and by the end of the trip we had plans to scrap the existing visual identity (and business cards) and develop an entirely new aesthetic. After learning more about his vision for the company and what differentiates them from the competition, we decided to add “Naturals” to the company name. Here is the updated Horizon Vert Naturals visual identity and business cards:






Logo prior to re-branding:HVNoldscan



For The Love of Coffee.

Branding,Recent Logo Projects,We Heart Coffee | Thursday, November 19th, 2015

You always want to root for clients, colleagues and friends who are doing good things and care deeply about their craft (especially when it involves beautiful coffees). Such is the case with Gracenote Coffee Boston. Launched by the powerhouse team behind Gracenote Coffee Roasters + The Coffee Trike, these guys are masters of their trade. If you haven’t been there yet, drop whatever you are doing immediately and head to their mod bar at 108 Lincoln Street in Boston.


Note: Although Alphabet Arm designed their identity, packaging, signage and collateral, the ALPHA roast was not named in honor of us (doesn’t make it any less delicious though).


your holiday shopping just got awesome

CBKids02 Are you a creative type with kids, nieces, nephews, cousins, etc.? Do you have a deep appreciation for all things otters and a sense of responsibility for teaching the correct way to treat people? Perhaps you have a reputation of always snagging the coolest holiday gifts?


Well, our fiends at Cotton Bureau Kids just added our “Golden Rule” design to a line of infant + toddler t-shirts and onesies. Tons of apparel colors and styles to pick and choose from. Get to gifting!



Geometrically Speaking

Branding,Recent Logo Projects | Wednesday, March 18th, 2015

Another notch in the logo belt… presenting the new mark and business card we designed for Curl Simitis Architecture + Design. From their website: “With a deep appreciation for New England’s long tradition of craftsmanship and a love of contemporary design, Curl Simitis Architecture + Design’s work is unapologetically eclectic.” This brand identity was a great chance to revisit our roots of strong geometric design principals. The underlying grid structure is composed of 4 modular squares. At first glance the rectangular forms are a beautifully balanced abstract design. However, upon further investigation, the rectangular shapes reveal the negative spaces of the initials of C and S.



Lucky (for you) 13

That’s right, all schwag in our Big Cartel store is marked down to just $13.00 (+shipping). Alphabet Arm has been kicking it for thirteen years, and on this fine day of March 13th, it makes perfect sense to celebrate and offer you the deal of a lifetime (okay, maybe the deal of a lunchtime). Check it out!


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