Geometry in the Geology

Recent Logo Projects | Thursday, November 13th, 2014

GeoOptics-Blog

GeoOptics specializes in fiber optic sensors used to peer deep inside the earth for energy resources. Our goal in creating the new logo was the same as most any logo we design: distill the main idea of the company down to a simple, striking mark. Rather than getting overly complex with the fiber optic technology, we focused on a simple geometric approach that could depict the idea of seeing inside the earth — which is the broad concept that lies within the name: Geo (earth) + Optics (see). Our sketches capitalized on the fact that the initial G is based on a circle, so we iterated from there. It was important that the globe and the G have the same line weight to create unity. The placement of the bar of the G also suggests direction to the earth’s core.

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Alphabet Animal Farm, Part 02

Vista Clothing Company is among the new breed of conscious-minded  apparel companies that have a charitable giving commitment integrated within their business model.

Drawing influence from classic and iconic brands like Izod and Penguin, the Vista bird mascot will carry the lions share (no pun intended) of the branding responsibility. At it’s root, it is a simple and graphic form that is easily removed from the typographic lock-up. It features a subtle V form across it’s chest – honoring the company name. VistaLogo-Bloggery

The flexibility of the simple mark, not only allows the color palette to constantly evolve, but will make embroidery and skill-screening both cost effective and very clean.

 

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Alphabet Animal Farm, Part 01

Friends of The Bloggery, we hope this post finds you well. We are kicking off a series of recent logo projects that feature animals. Whether they are simple and iconic, or stylized brand mascots, an animal can often function as an ideal visual for a brand or service.

ScoutLogo-BloggeryThe Scout Tint Meter is an innovative, handheld, new tint reading device developed by a State Trooper.
Alphabet Arm was hired to conduct a Naming Exercise and create the initial step of the brand voice. We typically begin the process of name development by defining the audience the brand must speak to. We take a broad look at the competing brands (if they exist) and we define the characteristics and key brand attributes. Then we brainstorm, create word lists, free associations, brainstorm, mind map, and brainstorm some more. Generally, the sessions generate a furious list of hundreds of names. We dissect them, deconstruct and recombine. A significant part of the vetting process is rooted in online research to ensure none of the proposed names are being used verbatim. Ultimately, we look for simple answers to complex ideas.
In the case of Scout, avoiding the commonly used technical naming strategy (most often initial and number combinations) and utilizing a familiar pet name was the ideal solution. To offset the product name, we introduced a concrete, descriptive tagline. Pairing the new name with a focused, trustworthy, shepard illustration has already set Scout apart from the pack and reinforces their primary demographic of law enforcement professionals who will be using this device.

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Due to the nature of the mediums that will be branded (molded plastic tint meter shell, carrying case, operating instructions, etc.) the Scout logo system utilizes a number of lock-up options and a simple atomized version of the mark.

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Official Release : Day 1

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Sundays are magical for a number of reasons… sleeping in, glorious brunches, professional football tournaments, and of of course, just one day before the new and improved www.alphabetarm.com is released into the wild.

– Team Alphabet Arm

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Official Release : Day 2

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The weekend has come, but that does not stop our countdown, just two days left before our new website goes live. Stay tuned for the launch on Monday!

– Team Alphabet Arm

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Official Release : Day 3

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The fully official, officially licensed, completely official countdown continues for the launch of our new website! We appreciate your continued patience and enthusiasm, now just three days left. Stay tuned for the launch next Monday!

– Team Alphabet Arm

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Official Release : Day 4

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It’s official, the new website countdown continues! We know it can be difficult to wait, but there are just four days left. Stay tuned for the launch next Monday!

– Team Alphabet Arm

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Official Release : Day 5

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It’s official, the new website countdown has begun! We know it can be difficult to wait, but there are just five days left. Stay tuned for the launch next Monday!

– Team Alphabet Arm

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The Dot Coms

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That’s right friends, we have exciting news to report, Alphabet Arm is merely days away from launching our brand new web portfolio. It’s been completely re-engineered, re-built and re-loved. Fear not, The Bloggery will also have it’s share of upgrades shortly! Stay tuned for the full launch announcement!

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That’s the spirit!

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Fresh of the press, we are happy to share two t-shirt designs we created for Tuthilltown Spirits. Just like the distillery, these shirts celebrate their local ingredients — New York state’s grains and fruit. Today, Tuthilltown Spirits distills vodkas from apples grown at orchards less than 5 miles away from the distillery in the Hudson Valley.

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