Grace(note) Under Pressure

“Alphabet Arm has been great to work with. They’re professional, human, creative, and in touch. All of these attributes made re-branding with Alphabet Arm an enjoyable and valuable undertaking.”
- Patrick Barter, Founder, Director - Gracenote Coffee Roasters
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If you know anything about Alphabet Arm, you know we are almost as passionate about coffee as we are about branding. So, when these worlds collide, we are happy designers. Initially, Gracenote reached out to us to develop some branded merchandise for them. After discussing the state of their current identity and it’s inherent challenges, it was determined a re-brand was in order. Beyond the new typographic updates and streamlining the color palette, we also finessed the graphic elements themselves, creating a kinder balance between the lock-up elements. The next step was to propose new business card layouts. Given their aesthetic, utilizing a robust chipboard stock and a new graphic language to contain and organize information seemed to serve their needs.

 

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Next, we updated the retail bag labels, utilizing the established framework developed for the business cards.

 

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Now, we are receiving all kinds of fun images from the founder sharing his various applications as he is exploring branding opportunities with the new logo. He seems as inspired as we did (not to mention, he fueled our creativity with several bags of his spectacular product!)

 

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Fox Got Your Tongue?

Recently, Alphabet Arm’s senior designer and resident beer snob, Ryan, tried his hand at a little brew-you-own-beer experiment. After much deliberation, a recipe for American Pale Ale was chosen. A bit hoppy, floral, citrusy and well balanced — it seemed like a great choice for drinking in the (hopefully) warmer months ahead. Of course, for a graphic designer, at least half of the fun of brewing your won beer is getting to name the product and design the brand in whichever way you choose, with no pesky clients to get in the way.

Pale Fox was the chosen name (pretty much, any excuse to spend some time drawing a fox) and the clean, modern take on a beer label followed suit. Pale Fox turned out to be a tasty brew. The process of brewing the ale, bottling, and design was good fun. Thanks to Hopsters for assisting in the brew process and all-around rad experience.

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A House of a Different Color.

Art Direction,Branding,Web Design,Web Design Stuff | Wednesday, February 12th, 2014

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Not long ago, we branded Stillwater Unlimited  –  a division of the Ferree Group, Inc. Stillwater Unlimited is an all inclusive, concierge level service that delivers best-in-class home services to their client’s doorstep. In laymen’s terms, high level property & lifestyle management. Once their logo, branding elements and marketing collateral were solidified, we were tasked with developing a website that spoke to the level of thoughtful and unique service Stillwater Unlimited offers its clients.

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We immediately felt a parallax scrolling site with a boatload of custom illustration would be a wonderful way for potential customers to be educated about the services. The site’s platform also felt like a great way to set Stillwater Unlimited apart from the competition – which felt a bit antiquated and too hoity toity (in our humble opinion). So, are you ready to get your property & lifestyle management kicked into high gear? Look no further > Stillwater Unlimited.

 

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Much Respect for the Musk Ox.

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Well Hello there friendly Bloggery enthusiasts. For this blog entry, we can’t think of a better solution than to simply have a recent client share their experience of working with us.

“As an educator who is trying to change the way that people view education with a brand new (and very different) program, the first impression that I make, and the program makes, matters a great deal. When I approached Alphabet Arm to inquire about whether or not they’d be able to help me come up with a logo that appropriately represented the program I am starting. Not only was my contact (Aaron) more than happy to help out, he employed Alphabet Arm’s group of incredibly skilled designers to come up with a number of absolutely beautiful logo designs for The Penn. 

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Every single one of these designs was original and all are more eye-catching than almost any logo I see in my daily life – it seems kind of crazy that those companies wouldn’t have already been in touch with Alphabet Arm to have him help them. Out of the choices presented, there were two that I felt fit the personality of The Penn the best, and after all their hard work and ingenuity, it was now my turn to work. Although I wish I could choose all of the logo treatments as the final design, I feel that the final logo that I settled upon could not possibly better represent the program. Aaron and the team at Alphabet Arm were able to give me a visual representation of the thing that I’ve spent years pouring my heart into and for that, I am unbelievably grateful.”

- Andrew Lapham Fersch / The Penn thepennprogram.com

 

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Shine On You Crazy Gem

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He went to Jared? We should hope not. We had the unique opportunity to work on The Gemvara Experience retail store with our key partners, Heart and Brandon Bird Design. Being a successful online, custom jewelry destination, the Newbury Street location is Gemvara’s initial foray into a brick and mortar storefront. We designed the logo and store branding and worked closely with Brandon Bird to develop the concepts – and ultimately – execution of the window displays, wall installations, signage, display cases and general aesthetic of the store. A multitude of partners, vendors, architects, electricians, carpenters, painters, former interns, friends of former interns, friends of intern’s friends formally known as friends, were all employed to help us realize the vision.

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We introduced a cornucopia of mediums and fabrication techniques to the project. As a studio specializing in print design, we embraced the chance to really push ourselves as 3 dimensional, creative problem solvers. Look for a full blown case study on our portfolio soon, but for the time being, go create some custom jewelry and see the space for yourself!

 

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just what’s in the boxx you ask?

Building upon an established brand sensibility can be a challenge for a designer. Respecting the existing system while introducing a new aesthetic requires a delicate hand. As you might expect, we prefer to develop logo and branding elements ourselves, but there are times we are hired to work with an existing system. Take Promoboxx as an example. They have a unique approach helping companies work with retailers to market their products. Promoboxx hired Alphabet Arm to build a modular logo system for their Client Services offerings. Each service having it’s own messaging but serving the overarching brand as a whole.

 

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As part of our creative process, we developed some recommended usages of the system. Signed, sealed and delivered!

 

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Raisin’ Up

Branding,Recent Logo Projects | Wednesday, December 18th, 2013

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Looking for a great job in the Boston area? Raisr may be the answer. You see, Raisr is a new online platform that utilizes complex algorithms to streamline your experience of locating, and applying for your ideal employment. It’s all about finding the right job for you, efficiently. The name Raisr is meant to suggest raising your career status, profile, and pay grade. Alphabet Arm was employed to create a new logotype for the company. Our approach was to craft a custom type treatment that could be uniquely theirs. Both the full logo and the pull-away R icon are an exercise in simplicity with a decidedly modern sensibility. It’s all buttoned up (like you should be for that job interview).

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Badges of Honor

Alphabet Arm Gear,Branding,Packaging,Print Partners | Tuesday, December 17th, 2013

Buttons! Button! Who doesn’t love buttons? What about a big ole box of buttons? Well, our pals at purebuttons.com now offer custom printed button boxes. Bright, full color printing and heavy stock makes these boxes perfect branding for trade shows or bands on tour.

 

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Alphabet Arm got the chance to design two custom boxes, full of fun buttons. Check out our ode to classic boxing aesthetics and our latest robotic creation. Contact Pure Buttons today and order yourself some. And of course, contact us if you need them designed! Get buttoned up.

 

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Radio-oh-oh!

Art Direction,Packaging,Recent CD Projects | Monday, December 16th, 2013

Bloggery-SBWe’ve worked with Sarah Borges and The Broken Singles on several projects in the past, so we were quite enthusiastic to work on her brand new, solo record. Radio Sweetheart was crowd-funded by her loyal fan base, its chock full of what Sarah does best: well crafted old rock n’ roll with a country twang thrown in to keep things interesting. Sarah got dressed up all-fancy-like and had a photo shoot with her dad’s classic Thunderbird. She turned the photos over to us and it was our job to create a album cover that looked timeless and exuded cool (which Sarah has in spades). We were especially pleased to find a light-hearted image of Sarah behind the wheel with a candid laugh, it took some doing to convince her that was the way to go, but we were glad she trusted our instincts. Do yourself a favor, and turn this one up!

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’tis the season

Don't Take This Too Seriously | Monday, December 16th, 2013

In this season of giving, may we be the first to offer you and yours the gift of five magical days of blogging?

 

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That’s right, we’ll be posting a new blog entry every day this week. It truly is a holiday miracle. A Cheerful Merry Happy Happy to you.

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