That’s the spirit!

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Fresh of the press, we are happy to share two t-shirt designs we created for Tuthilltown Spirits. Just like the distillery, these shirts celebrate their local ingredients — New York state’s grains and fruit. Today, Tuthilltown Spirits distills vodkas from apples grown at orchards less than 5 miles away from the distillery in the Hudson Valley.

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You just might be our Type.

Lovers of Typography, we come to you bearing good tidings. Our previously-sold-out, ode to archival typography t-shirt, is now available again. Christmas miracle? Perhaps. Only available for a limited time – most definitely.

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Our “Awesomely Alphabetical”  t-shirt is now being featured on a fantastically brilliant, radical online shop > Cotton Bureau. It features a two color imprint on a luxurious, American Apparel tri-blend, heather black tee. The hitch is, you only have a couple days to order yours as the production window will be quickly closing, grab your here. Happy Kwanzaa!

Hers:

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Ivanna > Out

Hello again! You know that cliche saying, “time flies?” Well, it is overused for a reason, it is the truth.

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This summer has gone by faster than I imagined. To be honest, I don’t know if I am quite ready to start college this fall, graduate from Youth Design, and leave Alphabet Arm. Why do all good things have to end so quickly? What I love about being a Youth Designer is that every summer is a whole new experience. And thanks to Alphabet Arm, my final summer as a Youth Designer is more than what I could’ve asked for. As an up and coming graphic design college student, I was uncertain that I made the right decision with my major. I’ve never really done graphic design other than creating school flyers here and there. Not only did the team at Alphabet Arm exposed me to this new world, they made me love it.
Beside the client projects I had the opportunity to work on, I’ve been designing a poster for the past few weeks. This is my submission to Youth Design’s annual Take Action competition. The mission is to design a campaign poster that raises awareness for a cause, or social issue we are passionate about. With the help of my Alphabet Arm peers – I developed the concept, art directed the photography and customized some typography for this poster – that I’m really proud of. Wish me luck on the competition!

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I’ve gained so much from just working on a few projects and observing how the other designers work. Although, I’m still not an amazing designer (just yet), I’m definitely a better one thanks to the incredible Alphabet Arm team!

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We H E A R T Coffee

It’s no secret, at Alphabet Arm, we love coffee. In fact, we think it’s the most important meal of any given day. Simply follow our proprietary brewing system for a perfect cup!

 

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Our “Coffee Contraption” t-shirt is now being featured on a fantastically cool online shop, Cotton Bureau. Cotton Bureau is a curated online community for design and tech-focused t-shirts. These are ultra-soft, Athletic Blue, Tri-Blend American Apparel shirts. That all sounds like the perfect cup – right? There is a catch – you only have a couple days to order your own as the production window is quickly closing, grab your here.

Hers:

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Topping Off the Week

Hi there, I’m Ivanna Lin, a current Youth Design intern at Alphabet Arm this Summer. I started interning two weeks ago, and everyday has been an exciting with a variety of cool, new projects. However, there was a morning that was kind of different from the others. Aaron (Alphabet Arm’s Art Director) and I stepped out of the studio and did some hands-on creative work with Youth Design.

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On Tuesday, July 29th, we joined the Youth Design / Troy Boston Team. The team consisted of Youth Designers, mentors, volunteers, and YD staff. Troy Boston, a new, multi-building development in South End, was hosting their “Topping Off Ceremony”. As a part of the eventful morning, Gerding Edlen Developers invited us to paint one of the buildings ibeams. Our color palette was a combination of orange, white, black and gold, a mix of both Youth Design and Troy Boston’s brand colors. Our assignment was to create designs that were inspired by our city and the Troy Boston logotype. With a nudge from Aaron, I volunteered to work on the logo (my typography exercise of the day). Aaron developed on a design that symbolizes the positivity of Boston. Beside getting the opportunity to be creative, we also go to witness the incredible view of Boston on the 12th floor of larger of the two buildings. And finally, we saw our very own ibeam being placed on the top of the building. Now, if you find yourself on I-93 South, you just might see our dashing ibeam proudly placed on the 17th floor (but of course, keep your eyes focused on the road!). - Ivanna Lin  //  Design Intern

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Stay tuned for these gems to soon join our fair skyline:

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get up and glo…

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Glomag is the name, funky fashion is the game. Gloria Magale recently took her fun, personal, fashion project to a new level with an official brand: Glomag. Alphabet Arm worked with Gloria to refine the company name, and create a unique, cost effective, branding system. We developed hang tags, rubber stamps, apparel hem tags and a beefy set of 34pt. business cards which feature edge painting.

 

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When tasked with creating a mark that captured the edgy nature of Gloria’s clothing, we pulled inspiration from the clothes themselves. After a review of the line, we picked up on the common use of oversized flowers which felt like a bold differentiator to our eyes. We embraced the vibrance and overall shape of the flower when creating the logo, and developing the Glomag color palate. The type treatment was inspired by graffiti and black letter letterforms. The sum of the parts harmoniously create a beautiful, feminine, and edgy brand system.

Here are a few of our favorite additional Glomag logo treatments that didn’t not make the final cut:

 

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Get it Straight.

Branding,Recent Logo Projects | Thursday, July 3rd, 2014

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Our clients, Promoboxx, just launched an event to empower retail companies with robust brand strategies. The event, named Aligned, is an invite-only event for manufacturing brand marketers, digital retailer marketers and sales managers who are looking to help make their retailers better marketers. Aligned attendees will collaborate with like-minded peers from the world’s top brands for a lively three day event, and leave with real tactics to assist retailers.

Naturally, they hired Alphabet Arm to develop an identity for the event (naturally – right?). Playing off the name and concept, we leveraged a simple, yet dynamic typographic mark to anchor the identity system. One of the key considerations of the logo was that it needed to complement the overarching branding of Promoboxx. In other words, the aesthetic, color palette and typography treatment needed to be carefully “aligned”.

 

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If you see Harold, simply say “Hey”.

Branding,Recent Logo Projects,We Heart Boxing | Thursday, June 26th, 2014

Alphabet Arm was tasked with developing an identity for an original web series featuring the legendary Judge and Analyst, Harold Lederman. Harold joined HBO World Championship Boxing broadcasts in 1986, and now has his own series discussing the sweet science and fight match-ups. Harold often refers to classic bouts when analyzing boxers and breaking down boxing styles. We were well aware of his great reverence for the rich history of the sport and used that as inspiration for the series logo. Like a left hook to the chin, it’s to the straight to the point and makes an impact.

 

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Need to get schooled in the art of boxing? Check out Hey Harold! This World Boxing Hall of Fame member knows!

 

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The Golden Rule in your Cotton Bureau

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That’s right, our shirt The (wearable) Golden Rule is being featured on a fantastically radical store. Cotton Bureau is a curated online community for design and tech-focused t-shirts.

Why The Golden Rule you ask? What better way to remind ourselves to be good human beings, and treat our fellow man with respect and honor?  And if a sweet set of otters, and a little pun re-mix helps us do that, well…then we all win.

The catch is, you only have a couple days to order your own as the production window is quickly closing, get to it!

Hers:

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An Artistic Ecosystem Aesthetic

Branding,Recent Logo Projects | Thursday, June 12th, 2014

Alphabet Arm recently finished a branding project for a new home-grown arts organization.

 

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Alter Projects is dedicated to fostering social innovation with and for the arts. Built on the core ideology that a healthy arts ecosystem has a direct effect on the social, cultural and economic viability of our community, they design custom experiences with contemporary art and artists. Ensuring their clients with a new era of access, appreciation and support for the arts in Greater Boston and beyond.

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Expressing connection and customization in a static mark is an exciting challenge. The very literal name of the organization led the process in the creative direction; an alteration of letterforms. By leveraging the Gotham typeface, and it’s inheirant geometric qualities, it streamlined the dissection of its form. We painstakingly segmented the typeface in order to show its structure in an architectural way, alluding to the tailored and connected nature of Alter’s community. The logo can be used simply as a one color, in a multi-colored form (preferred) or in a dynamic state with integrated photography revealing the many faceted sides of the organization.

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