get up and glo…

glomagLogos

Glomag is the name, funky fashion is the game. Gloria Magale recently took her fun, personal, fashion project to a new level with an official brand: Glomag. Alphabet Arm worked with Gloria to refine the company name, and create a unique, cost effective, branding system. We developed hang tags, rubber stamps, apparel hem tags and a beefy set of 34pt. business cards which feature edge painting.

 

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When tasked with creating a mark that captured the edgy nature of Gloria’s clothing, we pulled inspiration from the clothes themselves. After a review of the line, we picked up on the common use of oversized flowers which felt like a bold differentiator to our eyes. We embraced the vibrance and overall shape of the flower when creating the logo, and developing the Glomag color palate. The type treatment was inspired by graffiti and black letter letterforms. The sum of the parts harmoniously create a beautiful, feminine, and edgy brand system.

Here are a few of our favorite additional Glomag logo treatments that didn’t not make the final cut:

 

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Get it Straight.

Branding,Recent Logo Projects | Thursday, July 3rd, 2014

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Our clients, Promoboxx, just launched an event to empower retail companies with robust brand strategies. The event, named Aligned, is an invite-only event for manufacturing brand marketers, digital retailer marketers and sales managers who are looking to help make their retailers better marketers. Aligned attendees will collaborate with like-minded peers from the world’s top brands for a lively three day event, and leave with real tactics to assist retailers.

Naturally, they hired Alphabet Arm to develop an identity for the event (naturally – right?). Playing off the name and concept, we leveraged a simple, yet dynamic typographic mark to anchor the identity system. One of the key considerations of the logo was that it needed to complement the overarching branding of Promoboxx. In other words, the aesthetic, color palette and typography treatment needed to be carefully “aligned”.

 

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If you see Harold, simply say “Hey”.

Branding,Recent Logo Projects,We Heart Boxing | Thursday, June 26th, 2014

Alphabet Arm was tasked with developing an identity for an original web series featuring the legendary Judge and Analyst, Harold Lederman. Harold joined HBO World Championship Boxing broadcasts in 1986, and now has his own series discussing the sweet science and fight match-ups. Harold often refers to classic bouts when analyzing boxers and breaking down boxing styles. We were well aware of his great reverence for the rich history of the sport and used that as inspiration for the series logo. Like a left hook to the chin, it’s to the straight to the point and makes an impact.

 

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Need to get schooled in the art of boxing? Check out Hey Harold! This World Boxing Hall of Fame member knows!

 

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The Golden Rule in your Cotton Bureau

Alphabet Arm Gear,Partners,We Heart Otters | Wednesday, June 18th, 2014

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That’s right, our shirt The (wearable) Golden Rule is being featured on a fantastically radical store. Cotton Bureau is a curated online community for design and tech-focused t-shirts.

Why The Golden Rule you ask? What better way to remind ourselves to be good human beings, and treat our fellow man with respect and honor?  And if a sweet set of otters, and a little pun re-mix helps us do that, well…then we all win.

The catch is, you only have a couple days to order your own as the production window is quickly closing, get to it!

Hers:

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His:

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An Artistic Ecosystem Aesthetic

Branding,Recent Logo Projects | Thursday, June 12th, 2014

Alphabet Arm recently finished a branding project for a new home-grown arts organization.

 

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Alter Projects is dedicated to fostering social innovation with and for the arts. Built on the core ideology that a healthy arts ecosystem has a direct effect on the social, cultural and economic viability of our community, they design custom experiences with contemporary art and artists. Ensuring their clients with a new era of access, appreciation and support for the arts in Greater Boston and beyond.

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Expressing connection and customization in a static mark is an exciting challenge. The very literal name of the organization led the process in the creative direction; an alteration of letterforms. By leveraging the Gotham typeface, and it’s inheirant geometric qualities, it streamlined the dissection of its form. We painstakingly segmented the typeface in order to show its structure in an architectural way, alluding to the tailored and connected nature of Alter’s community. The logo can be used simply as a one color, in a multi-colored form (preferred) or in a dynamic state with integrated photography revealing the many faceted sides of the organization.

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…Over Troubled Water

Branding,Recent Logo Projects | Wednesday, May 21st, 2014

bridj-blogBetter transit. For everyone. We can definitely get behind the tagline of our newest client, Bridj. In their words, “Bridj is the world’s first smart transit system which uses big data and awesome shuttles (WiFi!) to adjust to your individual commuting needs.” Our primary intent, when starting the design process for the Bridj logo, was to create a mark that read cleanly and distinctly at both very small sizes (on a smart phone) and very large sizes (on the side of a bus). We feel the logo achieves this legibility with a bold sensibility and clean lines that suggest a sense of classic modernity. Not to suggest that the design was easy, but the final mark looks remarkably like the very first sketch we did. Throughout the entire process, this mark seemed to lead the pack and just simply felt “right.”

Keep an eye out for Bridj, they are poised to do some really exciting things in the near future. The app is nearly ready for release and we’re currently in talks to design bus wraps, signage, off systems and more.

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Grace(note) Under Pressure

“Alphabet Arm has been great to work with. They’re professional, human, creative, and in touch. All of these attributes made re-branding with Alphabet Arm an enjoyable and valuable undertaking.”
- Patrick Barter, Founder, Director - Gracenote Coffee Roasters
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If you know anything about Alphabet Arm, you know we are almost as passionate about coffee as we are about branding. So, when these worlds collide, we are happy designers. Initially, Gracenote reached out to us to develop some branded merchandise for them. After discussing the state of their current identity and it’s inherent challenges, it was determined a re-brand was in order. Beyond the new typographic updates and streamlining the color palette, we also finessed the graphic elements themselves, creating a kinder balance between the lock-up elements. The next step was to propose new business card layouts. Given their aesthetic, utilizing a robust chipboard stock and a new graphic language to contain and organize information seemed to serve their needs.

 

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Next, we updated the retail bag labels, utilizing the established framework developed for the business cards.

 

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Now, we are receiving all kinds of fun images from the founder sharing his various applications as he is exploring branding opportunities with the new logo. He seems as inspired as we did (not to mention, he fueled our creativity with several bags of his spectacular product!)

 

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Fox Got Your Tongue?

Recently, Alphabet Arm’s senior designer and resident beer snob, Ryan, tried his hand at a little brew-you-own-beer experiment. After much deliberation, a recipe for American Pale Ale was chosen. A bit hoppy, floral, citrusy and well balanced — it seemed like a great choice for drinking in the (hopefully) warmer months ahead. Of course, for a graphic designer, at least half of the fun of brewing your won beer is getting to name the product and design the brand in whichever way you choose, with no pesky clients to get in the way.

Pale Fox was the chosen name (pretty much, any excuse to spend some time drawing a fox) and the clean, modern take on a beer label followed suit. Pale Fox turned out to be a tasty brew. The process of brewing the ale, bottling, and design was good fun. Thanks to Hopsters for assisting in the brew process and all-around rad experience.

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A House of a Different Color.

Art Direction,Branding,Web Design,Web Design Stuff | Wednesday, February 12th, 2014

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Not long ago, we branded Stillwater Unlimited  –  a division of the Ferree Group, Inc. Stillwater Unlimited is an all inclusive, concierge level service that delivers best-in-class home services to their client’s doorstep. In laymen’s terms, high level property & lifestyle management. Once their logo, branding elements and marketing collateral were solidified, we were tasked with developing a website that spoke to the level of thoughtful and unique service Stillwater Unlimited offers its clients.

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We immediately felt a parallax scrolling site with a boatload of custom illustration would be a wonderful way for potential customers to be educated about the services. The site’s platform also felt like a great way to set Stillwater Unlimited apart from the competition – which felt a bit antiquated and too hoity toity (in our humble opinion). So, are you ready to get your property & lifestyle management kicked into high gear? Look no further > Stillwater Unlimited.

 

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Much Respect for the Musk Ox.

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Well Hello there friendly Bloggery enthusiasts. For this blog entry, we can’t think of a better solution than to simply have a recent client share their experience of working with us.

“As an educator who is trying to change the way that people view education with a brand new (and very different) program, the first impression that I make, and the program makes, matters a great deal. When I approached Alphabet Arm to inquire about whether or not they’d be able to help me come up with a logo that appropriately represented the program I am starting. Not only was my contact (Aaron) more than happy to help out, he employed Alphabet Arm’s group of incredibly skilled designers to come up with a number of absolutely beautiful logo designs for The Penn. 

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Every single one of these designs was original and all are more eye-catching than almost any logo I see in my daily life – it seems kind of crazy that those companies wouldn’t have already been in touch with Alphabet Arm to have him help them. Out of the choices presented, there were two that I felt fit the personality of The Penn the best, and after all their hard work and ingenuity, it was now my turn to work. Although I wish I could choose all of the logo treatments as the final design, I feel that the final logo that I settled upon could not possibly better represent the program. Aaron and the team at Alphabet Arm were able to give me a visual representation of the thing that I’ve spent years pouring my heart into and for that, I am unbelievably grateful.”

- Andrew Lapham Fersch / The Penn thepennprogram.com

 

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