Houghton Mifflin Harcourt contacted Alphabet Arm to design a simple, yet flexible logo to be consistently used for their series of books, Good Sports (not to be confused with Good Sport).
Prolific sports writer Glent Stout’s new series for middle-grade readers focuses on the careers of trailblazing ballplayers, professional athletes who serve in the military, and female sport pioneers.
Special props to the talented Laurie Mildenhall for shooting these for us.
Woo Hoo! We are always stoked when someone takes the time to write about the studio or review our work. Recently, The Tee Gazette posted a very nice piece about us. The Tee Gazette reviews a boatload of apparel companies and designers who specialize in apparel design, so yeah, it’s pretty sweet. We recently got turned onto the site after one of our clients, Invisible Sun, had some of their shirts reviewed. We were so inspired, we worked up this lovely t-shirt design!
We came up with this squid illustration a few years back in honor of our shared affinity for anything inky. He hadn’t seen the light of day for quite some time, so we thought we’d bring him out of the deep to live on your very own desktop.
What are you waiting for? Get started downloading! You can either right click and then “Download linked file” or control-click to do the same.
Download the squid. You’ll receive a zip file containing the following desktop resolutions:
2560 x 1440
1920 x 1080
1280 x 720
1280 x 800
Here is a first look at a branding project we are currently finishing up. “Know the Signs, Know Sepsis” is a campaign for the Boston Medical Center to increase awareness of the life threatening condition of severe sepsis. As a studio, we embrace the opportunity to take on different types of design work and show our range — and who knows, we might even learn something in the process. In addition to the logo design, we also named this campaign. We’ll post a more comprehensive look at the project once all of the posters, pens, pocket cards, notepads and buttons are back from production. Now go eat your veggies.
Sad to say, but this post concludes our series of skate decks as fine art.
This decks was inspired by a book of soundtrack artwork from the 60′s we have in the studio.
After acquiring a couple new typefaces we were all geared up to use, and wanting to work up a whimsical deck to offset some of the slightly more serious directions already completed, this one came about. We also like the play of “for Pete’s sake” to “for Pete’s skate.” We’re just hoping Mr. Sellers would approve. Expertly printed by BoardPusher.
Here is the latest segment of our ongoing series of skate decks as fine art. This one just fell into place and it didn’t even seem like we were trying — a rare (but highly coveted) project where there is very little artistic struggle and it just feels right. It started as a loose pen and ink drawing (see process photo below) and finished with a quick brayer of yellow ink, some zipatone dots and a bit of photoshop. Done and done. Expertly printed by BoardPusher.
Our friends at Amory Group (a marketing agency specializing in social, digital and inbound marketing services) asked us to create an illustration incorporating their logo (which we happened to design a couple years back). Tim Linberg, the founder, described his vision as an old school superhero ripping away his dress shirt to reveal the Amory Group insignia emblazoned across his crime fighting costume. Of course, we covet any project that draws on vintage printed material (especially of the comic book or sci-fi genre) as inspiration. Below is a detail image that depicts the distressing and the mottled texture we developed to create a vintage, golden age look. Also, check out the original pencil sketch we presented before fully rendering the final illustration. This was a fun one to work on and Amory Group seems to think it’s just super.
Nathan Fried-Lipski is a professional photographer here in Boston. Nate’s portfolio includes news, events, corporate and even wedding photography. That’s why we wouldn’t pigeon hole him as just a “wedding photographer” — rather a photographer who happens to shoot weddings. And if that wasn’t creative enough, on his down time he builds hand crafted birdhouses made of recycled antique wood and found objects.
We thought that using iconic birds in Nate’s logo was a perfect fit. The birds both metaphorically represent his wedding audience and literally portray his passion for wildlife photography and handmade birdhouses. We also made use of the birds to create a pull away icon that Nate can use as a watermark.
If you are a frequent reader of The Bloggery, you might recall the previous decks we designed for the gallery show Human Powered Works, here’s another one in the set. This piece is appropriately titled Rainy Day Deck. It features a little character we illustrated for a skateboard shop in Austin 5 or 6 years ago. They skipped out on the balance of their invoice and this fella (“Harry Knees”) was archived, never to see the light of day. We finally brushed him off and gave him some shine (not literally – mind you – he’s attempting to outrun a lightening storm). For the record, this design was printed courtesy of BoardPusher.
For the record, it’s raw and rainy here in Boston today, how is that for keeping it real?
This masked lucha head came about while we were designing a marketing piece for the studio (it’s since appeared in a number of applications).
It was only after each person who received the piece stated, “this would make a really sweet t-shirt,” did we think to ourselves, “this would make a really sweet t-shirt”. Not only are they offered in the glorious blue + heather red option, there is an equally kick-ass gray on gray version available! Both are screen-printed on American Apparel – and wouldn’t you know – make a joyous holiday gift (sorry, tacos no longer included)!
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