- Bridgewater, MA
The team at LaunchWare, a web and software development agency, take pride in helping their clients succeed. In turn, we wanted to help them by building a new identity that is professional and relatable, yet modern and unique. When a logo causes a viewer to do a double-take and think twice before passing it by, that’s considered a win in our book. The solution for the mark activates the negative space, giving two sides to the mark that come together to define the brand. In the positive space sits a strong, confident initial that grounds the logo, while in the negative space a rocket launches — a metaphor for the new heights to which LaunchWare carries their clients’ projects.