Sun is shining, the weather is sweet…

Uncategorized | Wednesday, April 27th, 2011

Invisible Sun is a soon-to-be a surf-inspired apparel company on a mission to spread positivity. You see, the ethos of the brand is inspired by surfing, but the concept encompasses more than that — it’s about people doing what they love. Call it beach culture with a optimistic twist, which includes music, spirituality and living in the moment. We wanted to take a strong, decorative typeface and give it a slightly organic feel that could suggest the motion of the sea. The process involved printing out an existing typeface and then heading to the light table. We sketched dozens of  flourishes and used drawing as a means of finding smooth, organic ways of implementing the ornamentation into the type treatment. After a quick scan, we translated the sketch into vector art by lots of pushing and pulling of bezier curves in illustrator. The resulting mark is a unique logo that will hopefully resonate to their audience of soul searchers near the sea.



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