We just wrapped up a new branding project for a long-standing client of the studio. Stillwater Unlimited – a division of the Ferree Group, Inc. – is an all inclusive, concierge level service that delivers best-in-class home services to their client’s doorstep. What does all this mean? High level property & lifestyle management, silly! Given their white glove service and discerning clientele, we felt the need to have the identity share the same sophisticated and stylish attributes. The final logo features a rendered, monogram waveform set which was inspired both by the location of their clients homes (ocean front, lake side, etc.) and the luxury brands they have come accustom to. We paired that with trusty, typographical foundation, keeping the mark fully accessible.
Here is where some of the initial sketches took us:
And a sneak peep at their business cards: