All about the Acronym

We recently re-branded an apparel company who has made their name largely due to the meaning of that very name. If you don’t know what Dilligaf stands for, you probably know someone who does. It’s an acronym that ends with a question. That was one of the visual cues we wanted to address while developing their new logo. Their rabidly loyal fans wear Dilligaf apparel like a shield of honor – you guessed it – visual cue #2. Lastly, we wanted their brand + line to soar above the typical graphic solutions (skulls, gothic type, snakes, dark tones, skulls, splattered blood, skulls, etc.) that seems to dominate their customers’ culture. During our initial meeting, there was a very frank discussion as to whether Alphabet Arm was actually the appropriate studio for this project or not. To their credit, the team at Dilligaf convinced us that we were. We’re happy they were so persistent. They too seem to be happy, which might be why they wrote this kind review on Yelp, “The folks at Alphabet Arm have enabled us to elevate our line to a totally higher level.  They have inspired and amazed us both with their professionalism and their incredible understanding of our product.” TFTKW*

*Thanks For The Kind Words

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