The New Old City
We just wrapped up a new logo for Old City Restoration Company based in Williamsport, PA. You could say this one was in our wheel-house and it proved to be a fun process and great new client. From the start, we knew that we wanted the cornerstone of the new logo to be historical typography indicative of early 2oth century American design. We experimented with mixing several decorative typefaces and fancy ornaments, but in the end, a more restrained approach won out. We also wanted to reference the buildings that they specialize in and ended up illustrating a number of their finished projects. We’re currently working on some letterpress business cards and we’ll soon be illuminating the company vehicle with the new logo.
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Do you have any sketches or earlier versions we can see. Looks like a lot of work went into that and I’d love to see the process.
Comment by KimK — May 11, 2010 @ 12:31 pm