Look for Loire
Benson Market Group
- Napa CA
The Benson Marketing Group hired Alphabet Arm to develop a logo to be used as a universal call-to-action visual to unify the marketing efforts of the wine region of the Loire Valley, France. It was a daunting task as many eyes (stateside and in Europe) needed to review the logo directions and weigh in. Many different concepts were presented; we’ve included a few here. The final logo is a contemporarily illustrated chateau paired with a clean sans serif typeface which honors the heritage of the region without feeling old school. Come on, you like it, don’t make us whine.
