this here league is rich with talent.

Branding,Recent Logo Projects | Tuesday, September 17th, 2013

talentleague01

 

Talent League is an online marketplace that matches curated pre-professional student talent with companies facing evolving business and resourcing challenges. Re-imagining traditional student engagements, Talent League enables companies to enhance their workforces by leveraging an underutilized pool of qualified, affordable and flexible labor,  either remotely or on-site. Creating the visual identity for such a complex business model and service offering was a daunting challenge. We tackled it head on, being the gamers that we are. In the end, we victoriously waved our flag (ummmm, pennant, that is) in triumph. Above is the final Talent League logo lock-up, below are some of the other directions we developed along the way. Go team!

talentleague02

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Workin’ Some Magic…

Branding,Recent Logo Projects | Wednesday, August 28th, 2013

ModernTrick

Let’s face it, some clients are just more bad ass than others. Such is the case with the talented Sarah Borges. As we are knee deep developing the Art Direction for her new release, Radio Sweetheart, it was determined she needed an identity for her new imprint, Modern Trick. Having the opportunity to work with Sarah for several years now, there is wonderfully liberating mutual respect and trust we share. We know she will record a killer collection of well-crafted roots rock pop gems, and she allows us complete freedom to create the visual counterpoint to her songs. Stay tuned for the Radio Sweetheart, but in the meantime, have a look-see at this little logo.

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Hey, What’s the Big IDEA?

BBI_logo

Alphabet Arm and our partners: G2 Technology Group and Amazon Web Services are calling all Entrepreneurs & Start-ups for a new competition. 

There is a local scene of innovation here in Boston’s Innovation District, and we want to show future generations of entrepreneurs that their ‘Big IDEA’ means something to all of us here in the Boston community.

You could win $10,000 in cash and more than $30,000 in prizes for your innovative business idea. It’s easy, all you have to do is provide links, upload a document, or fill out the online form with an Executive Summary of your Business Proposition and a short “Elevator Pitch.” Find out more here>

And, yes, of course we designed the logo and collateral.

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Get Your Learn On.

Don't Take This Too Seriously,Events | Monday, August 5th, 2013

intelligentlyStacked

Our very own Art Director, Aaron Belyea, has been asked to teach another class at intelligent.ly this week. He will be joined by Kimberly Rose, the CEO and Founder of the apply named, NameGirl. The class, “How to Name Your Company & Design a Knockout Logo“, will be held on Wednesday, August 7th. If you a Bostonian entrepreneur, a start-up savant, or a local business owner, this could prove to be a highly beneficial class reinforcing the importance of your brand positioning and visual identity.

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no moles were harmed…

ABC_moleskin_Bloggery

This just in, new Alphabet Arm branded Moleskine notebooks! And just who doesn’t need a rockin’ pocket notebook handy at all times? Whether you are taking field notes, sketching future facial hair options or scrawling a shopping list, this little fella will ensure you look crazy stylish doing it. This 3.5″ x 5.5″ features graph paper pages and a sweet laser-cut Alphabet Arm logo on it’s cover. Nab one here.

As a added incentive, any t-shirt or baseball hat purchases in the month of August will earn you a free Moleskine, how-you-like-them-apples? Get to it > http://alphabetarm.bigcartel.com

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It’s That Time Again…

Branding,Recent CD Projects,Recent Logo Projects | Wednesday, July 24th, 2013

webupdates

 

We’re happy to announce that we’ve just updated our website with the latest round of featured projects. Head on over to alphabetarm.com to get the details on the very newest of new projects we’ve been working on.

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On The Mark…

Branding,Partners | Wednesday, July 17th, 2013

draftmark1

We were hired by our long-time collaborators, BzzAgent, to design a print piece for the Draftmark tap system. Draftmark enables customers to have draught beer straight from the tap, right in the comfort of their own home.

The collateral utilizes a gloss foil stamp contrasted against a sleeve of uncoated, felt textured, cover stock (sorry to get all print-nerd on you). We were able to harness of an already nicely designed brand and tailor it toward the specific audience of BzzAgent.

draftmark2

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Ho Ho Hoa

Alphabet Arm Intern Army,Youth Design | Monday, July 15th, 2013

Hey everyone! My name is Juan Aguirre, but some people know me as Phil Hoa, so feel free to call me by that nickname.

JuanYD-Bloggery
I’m from Colombia, but before moving to the USA two years ago, I lived in Spain for three years. I’ve been learning about design for five years now, and that’s the main reason why Design become my life-passion. So is the music, and that’s why I know that I will enjoy my time in Alphabet Arm, because they are the best proof that I can blend my two favorite worlds, my two passions, and make them work together.
The reason why I’m here is because I’m into the summer program Youth Design, which is responsible of giving to High School students an oportunity to know how the professional environment of design works.

I just graduated from high school, and my next step is to study graphic design at Montserrat College of Art. So I know this summer internship will give me a lot of experience and knowledge.

If you want to check some of my work, you can visit my fanpage on facebook. Don’t forget your “like” if you like what you see.

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Life as a Turtle.

Alphabet Arm Intern Army | Tuesday, July 9th, 2013

Hi there!  I’m Chris Allen and I’m interning with the Alphabet Arm team this summer.  I’m a Marketing student at the University of Maryland, and I’ll unfortunately be entering my senior year in the fall.  This is unfortunate because by all accounts I’m on track to graduate in four years, and I’m not ready to leave the ever-charming College Park.  My parents don’t think a fifth year victory lap is a worthwhile investment, so here I am gaining work experience for when I’m inevitably forced to move on from life as a turtle.

ChrisAllen

As a Marketing major I have no formal training in graphic design, and until last semester I was able to say I’d never taken a design course.  That changed when I was required to take an introductory computer graphics workshop, but it’s all gravy because now I’m superbly proficient at cropping photos and saving Illustrator files.

The bulk of my experience is in editorial design as I first learned page layout using Adobe Pagemaker working on my high school newspaper.  I am currently the Design Editor of the University of Maryland’s student newspaper, The Diamondback, and I spent last summer working on illustrations and layout for Sports Illustrated.  As a freshman and sophomore I worked as the Advertising Director for Student Entertainment Events on campus, and was given the chance to create artwork and promotional materials for some of my favorite performers.  I now work as Concerts Director, organizing large scale concerts alongside 22 other student directors.

Feel free to check out my portfolio here or send me a note at christopher@alphabetarm.com.

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Mx2 Cx1

M2C1dualhatsAs a design studio, there are a couple key principles we live and breathe: “Happy clients make the world go ’round“, “Don’t fear the Pantone book“, “Not all typefaces are created equal“, “Never put your hand down a garbage disposal“, and “Measure twice, cut once“.

M2C1detail

The last of which inspired us to embroider on these sweet Yupoong Flexfit Wooly Combed Twill Hats (in your choice of Navy Blue or Black). Now you can proudly share this rule with all you encounter. Designers, Contractors, Painters, Cabinet Makers and Mathematicians will undoubtably agree.

M2C1blackhat

Grab your ruler, let’s do this thing! Order your’s here.

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