Much Respect for the Musk Ox.

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Well Hello there friendly Bloggery enthusiasts. For this blog entry, we can’t think of a better solution than to simply have a recent client share their experience of working with us.

“As an educator who is trying to change the way that people view education with a brand new (and very different) program, the first impression that I make, and the program makes, matters a great deal. When I approached Alphabet Arm to inquire about whether or not they’d be able to help me come up with a logo that appropriately represented the program I am starting. Not only was my contact (Aaron) more than happy to help out, he employed Alphabet Arm’s group of incredibly skilled designers to come up with a number of absolutely beautiful logo designs for The Penn. 

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Every single one of these designs was original and all are more eye-catching than almost any logo I see in my daily life – it seems kind of crazy that those companies wouldn’t have already been in touch with Alphabet Arm to have him help them. Out of the choices presented, there were two that I felt fit the personality of The Penn the best, and after all their hard work and ingenuity, it was now my turn to work. Although I wish I could choose all of the logo treatments as the final design, I feel that the final logo that I settled upon could not possibly better represent the program. Aaron and the team at Alphabet Arm were able to give me a visual representation of the thing that I’ve spent years pouring my heart into and for that, I am unbelievably grateful.”

– Andrew Lapham Fersch / The Penn thepennprogram.com

 

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Shine On You Crazy Gem

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He went to Jared? We should hope not. We had the unique opportunity to work on The Gemvara Experience retail store with our key partners, Heart and Brandon Bird Design. Being a successful online, custom jewelry destination, the Newbury Street location is Gemvara’s initial foray into a brick and mortar storefront. We designed the logo and store branding and worked closely with Brandon Bird to develop the concepts – and ultimately – execution of the window displays, wall installations, signage, display cases and general aesthetic of the store. A multitude of partners, vendors, architects, electricians, carpenters, painters, former interns, friends of former interns, friends of intern’s friends formally known as friends, were all employed to help us realize the vision.

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We introduced a cornucopia of mediums and fabrication techniques to the project. As a studio specializing in print design, we embraced the chance to really push ourselves as 3 dimensional, creative problem solvers. Look for a full blown case study on our portfolio soon, but for the time being, go create some custom jewelry and see the space for yourself!

 

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just what’s in the boxx you ask?

Building upon an established brand sensibility can be a challenge for a designer. Respecting the existing system while introducing a new aesthetic requires a delicate hand. As you might expect, we prefer to develop logo and branding elements ourselves, but there are times we are hired to work with an existing system. Take Promoboxx as an example. They have a unique approach helping companies work with retailers to market their products. Promoboxx hired Alphabet Arm to build a modular logo system for their Client Services offerings. Each service having it’s own messaging but serving the overarching brand as a whole.

 

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As part of our creative process, we developed some recommended usages of the system. Signed, sealed and delivered!

 

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Raisin’ Up

Branding,Recent Logo Projects | Wednesday, December 18th, 2013

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Looking for a great job in the Boston area? Raisr may be the answer. You see, Raisr is a new online platform that utilizes complex algorithms to streamline your experience of locating, and applying for your ideal employment. It’s all about finding the right job for you, efficiently. The name Raisr is meant to suggest raising your career status, profile, and pay grade. Alphabet Arm was employed to create a new logotype for the company. Our approach was to craft a custom type treatment that could be uniquely theirs. Both the full logo and the pull-away R icon are an exercise in simplicity with a decidedly modern sensibility. It’s all buttoned up (like you should be for that job interview).

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Badges of Honor

Alphabet Arm Gear,Branding,Packaging,Print Partners | Tuesday, December 17th, 2013

Buttons! Button! Who doesn’t love buttons? What about a big ole box of buttons? Well, our pals at Pure Buttons now offer custom printed button boxes. Bright, full color printing and heavy stock makes these boxes perfect branding for trade shows or bands on tour. Be sure to peep their stellar blog as well > The Button Post.

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Alphabet Arm got the chance to design two custom boxes, full of fun buttons. Check out our ode to classic boxing aesthetics and our latest robotic creation. Contact Pure Buttons today and order yourself some. And of course, contact us if you need them designed! Get buttoned up.

 

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Radio-oh-oh!

Art Direction,Packaging,Recent CD Projects | Monday, December 16th, 2013

Bloggery-SBWe’ve worked with Sarah Borges and The Broken Singles on several projects in the past, so we were quite enthusiastic to work on her brand new, solo record. Radio Sweetheart was crowd-funded by her loyal fan base, its chock full of what Sarah does best: well crafted old rock n’ roll with a country twang thrown in to keep things interesting. Sarah got dressed up all-fancy-like and had a photo shoot with her dad’s classic Thunderbird. She turned the photos over to us and it was our job to create a album cover that looked timeless and exuded cool (which Sarah has in spades). We were especially pleased to find a light-hearted image of Sarah behind the wheel with a candid laugh, it took some doing to convince her that was the way to go, but we were glad she trusted our instincts. Do yourself a favor, and turn this one up!

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’tis the season

Don't Take This Too Seriously | Monday, December 16th, 2013

In this season of giving, may we be the first to offer you and yours the gift of five magical days of blogging?

 

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That’s right, we’ll be posting a new blog entry every day this week. It truly is a holiday miracle. A Cheerful Merry Happy Happy to you.

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Moleskines, Ball Caps, Shirts + Mistletoe

Alphabet Arm Gear,Don't Take This Too Seriously | Wednesday, December 4th, 2013

Everyone is doing it, so why can’t we? All month we are offering a 25% on all sales > http://alphabetarm.bigcartel.com

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Happy Holidays from us to you. Use discount code > Holiday13 during check out.

 

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Honesty, is always the best policy (Bob).

Art Direction,Recent CD Projects | Thursday, November 14th, 2013

“The CDs are now in hand, and look really awesome! Everyone we’ve shown them to is really impressed. Thanks a ton for your fine work once again.”

DealoftheCenturyMINIHappy clients, well… make us happy. Honest Bob and the Factory to Dealer Incentives enlisted the studio to develop the art direction for their latest musical offering, Deal of the Century. We had previously worked with the band and appreciated their faith in our ability to develop the visual complement to their music again. We assembled a visual narrative to the album’s title and riffed on the idea of four bandmates being represented by four mailboxes. Clearly, not a group of guys who get caught up taking themselves too seriously.

 

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Contemporary Affection

Art Direction,Recent CD Projects | Tuesday, October 8th, 2013

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May we present David Lockwood’s latest release, Modern Love. Our art direction was inspired by the sweeping, cinematic concept of the album. We also drew largely from the lyrical content (which itself was inspired by a famed, recurring article in the New York Times). This cover image was quite a labor of love itself. Partially sourced from royalty-free Library of Congress images, we assembled a composite image based on a narrative of the two people, and a dwelling in the distance. Our intent is to allow the viewer to determine the dialog between the characters – one of everlasting love, a pending break-up, the challenge of a long distance relationship or perhaps they simply enamored by the different perspectives of hovering typography in the sky?

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