Worthy of Hype

BzzAgent, one of our long-standing clients, recently came to us with a unique design challenge: create an award identity honoring the best new consumer products of the year. Often, our job is to create logos, collateral, etc. for existing companies, but occasionally we are asked to take part in choosing the name itself. As you may or may not know, naming an identity is a fun and challenging process, so we were happy to oblige. Plus, with a savvy client like BzzAgent, we were able to fully remove our pun-filters! Here are a few of our finalists: The Nextagons, Remarkabees, The Counter Top, The Hypeworthies and Jabber-talkies. In the end “The Hypeworthies” was chosen, and step two began, brainstorming and sketching:

From there, we scanned and stream-lined our favorite concepts. Here are a few of our finalists:

To see the final logo in all its glory, head to hypeworthies.com. Cast your vote for the most hypeworthy product of 2012!

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Winner Winner Calendar Dinner

In 2010 Alphabet Arm teamed up with Flagship Press to create a unique, fine-art inspired calendar. Our favorite aspect was that each month featured radically different artwork and gorgeous printing techniques. On top of that, the calendar came with an all-in-one easel/envelope. Well…we were recently informed the co–branded promotion won a Pinnacle Award! Look at us!

Need to be reacquainted with this calendar wizardry? Have a look-see.

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