Go BiG or Go Home

Branding,Recent Logo Projects | Wednesday, July 18th, 2012

We recently had the privilege of branding Black is Global, an organization dedicated to a worldwide cultural connection. The founder has big plans on how to build awareness for charitable organizations and businesses that draw all black people together through their roots.

The logo we developed speaks to a shared identity. Although all people are unique, everyone of African descent can identify by embracing their history. Within the process, we were definitely not afraid of getting our hands messy, making good old fashioned handprints with speedball ink. After a bit of scrubbing and rinsing, we pieced the elements together digitally to build the final icon and paired it with a contrasting type solution.

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get schooled!

Branding,Events,Recent Logo Projects | Wednesday, May 2nd, 2012

Alphabet Arm recently finished creating the logo for intelligent.ly and is well underway crafting the overarching brand for the smart, new learning environment. Intelligent.ly helps entrepreneurs and business owners learn what they need to know to win, from people who’ve done it before. A wide array of engaging classes from some of the most respected thought leaders in the Boston startup ecosystem are being offered. We wanted the logo to feel as dynamic and exciting as the teaching concept itself. With that in mind, we felt it was important that the identity’s icon take on a structured and dimensional form playing off the physical space of the campus. Extra Credit: Our very own Art Director will be offering a series of need-to-know design classes as well, sign up for the initial course, “The Importance of Design & Branding” on May 21st.

 

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Chad Z

Recent Logo Projects | Wednesday, April 11th, 2012

We jumped at the chance to design the visual identity for San Francisco Bay Area photographer, Chad Ziemendorf. Although he specializes in architectural photography, Chad also shoots portraits, landscapes, food and sports — basically anything with an interesting visual story to be told. Chad also happens to be a former professional baseball player. Our concept for designing his new logo was to hint at the timeless aesthetic of  baseball, without overtly referencing the sport. We borrowed the style of old fashion uniform patches and modernized them by using a heavier line weight and complimenting them with simple, sans serif typography. After a thorough color study, both Chad and the team at Alphabet Arm felt like the monochromatic solution was the way to go. Nothing says timeless like black and white.

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Worthy of Hype

BzzAgent, one of our long-standing clients, recently came to us with a unique design challenge: create an award identity honoring the best new consumer products of the year. Often, our job is to create logos, collateral, etc. for existing companies, but occasionally we are asked to take part in choosing the name itself. As you may or may not know, naming an identity is a fun and challenging process, so we were happy to oblige. Plus, with a savvy client like BzzAgent, we were able to fully remove our pun-filters! Here are a few of our finalists: The Nextagons, Remarkabees, The Counter Top, The Hypeworthies and Jabber-talkies. In the end “The Hypeworthies” was chosen, and step two began, brainstorming and sketching:

From there, we scanned and stream-lined our favorite concepts. Here are a few of our finalists:

To see the final logo in all its glory, head to hypeworthies.com. Cast your vote for the most hypeworthy product of 2012!

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Katrin Came Calling…

…looking for art direction, and we were happy to oblige. Boston-based acoustic rock siren Katrin had a handful of striking images courtesy of Dion Ogust and (long-time friend of the studio) Liz Linder but was struggling to tie it all together. Our initial step was to develop a custom logotype for her.

Former Alphabet Arm intern Florencia Tasso rendered a simple yet stylish type treatment that was introduced to Katrin’s photos. It soon became an essential branding tool for Katrin and her management. As a designer, it often becomes our job to show restraint and not overwork a design or add elements not crucial to a specific piece. Sticking with a clean layout and letting the images lead the way, we did work in a number of hand written lyric selections from Katrin which added some depth and visual interest.

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Masters of the Logoverse – The Return

Hey, We're Published,Recent Logo Projects | Wednesday, February 22nd, 2012
The Logolounge Master Library Vol.4 (Type + Calligraphy) was just released and we’re incredibly proud to announce the esteemed editors (Ken Barber, Bill Gardner, Jessica Hische + Miles Newlyn) included a boatload of our logo designs in the book. Don’t believe us? See the index image below! We are always honored to have our work included in any volume of a Logolounge collection, but the Master Library book series feels extra special! It’s a great resource and form of inspiration for any designer, order one for yourself.
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No Assembly Required

A short time ago, one of our existing clients — who shall remain nameless at this time — asked us to create a mascot to use as a secondary branding tool for their I.T. company. We proposed a short list of possible directions that included an otter, a mongoose, a robot, a crime fighter and several other quirky choices. Of course, the robot was the winner (because robots are the best… duh). We wanted to make her a lady robot (or “Shebot” as we’ve been calling her around the studio) to give a twist to the typical notion of a retro tin robot. She’s smart, a bit sassy and she’ll fix your computer in the blink of an eye.

Here is a quick look at the process that made her the robot she is today. As you can see, the smirk gives her just the right bit of attitude.

Through the process, we also developed this crime fighting super hero. She didn’t make the final cut, but we were really excited with how she turned out. In other words, we couldn’t bear to see her fade away into the logo graveyard without showing her to the world.

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Marketing is for the Fleas…

Alphabet Arm Intern Army,Recent Logo Projects | Wednesday, February 8th, 2012

 

We had the dubious privilege of working with the team at Flea Marketing before re-branding them. So, we had a solidified sense of what they would respond to visually. The Brooklyn based company makes it impossible for indie retail to not pay attention to new releases. Their clients include legendary labels such as Dangerbird, Barsuk, Warner Bros. + Vapor. Two of Alphabet Arm’s intern army (Matt Kaiser + Laurie Mildenhall) expertly crafted the new logo and business cards. The new branding features some severely compromised typography, a (bit-too-life-like) flea and some custom illustration tying the system together.

Check Flea Marketing out on the Facebooks and follow their Tweetifications.

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Their Legend Continues…

Houghton Mifflin Harcourt contacted Alphabet Arm to design a simple, yet flexible logo to be consistently used for their series of books, Good Sports (not to be confused with Good Sport).

Prolific sports writer Glent Stout’s new series for middle-grade readers focuses on the careers of trailblazing ballplayers, professional athletes who serve in the military, and female sport pioneers.

Special props to the talented Laurie Mildenhall for shooting these for us.

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Tastes Like Medicine

Here is a first look at a branding project we are currently finishing up. “Know the Signs, Know Sepsis” is a campaign for the Boston Medical Center to increase awareness of the life threatening condition of severe sepsis. As a studio, we embrace the opportunity to take on different types of design work and show our range — and who knows, we might even learn something in the process. In addition to the logo design, we also named this campaign. We’ll post a more comprehensive look at the project once all of the posters, pens, pocket cards, notepads and buttons are back from production. Now go eat your veggies.

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