In good company

Press,Recent Logo Projects | Thursday, June 4th, 2009

A new article just went up on that discusses some of the more publicised identity revamps of the past year or so. We’ve always maintained that a fresh identity can be a great way to stay relevant. It can often be the best course of action when a business has changed its course or had a leadership shift.

There are certainly some big brands showcased, and we’re proud to have a few identities that we’ve designed in the mix. The logos that we did for our friends at Cable Car Cinema & Cafe and The Wine Bottega wrap up the gallery. Take a look at the article and see the comparison of the old and new identities. logo article



Press | Wednesday, May 20th, 2009

Aaron was recently profiled on Each week they feature an entrepreneur who they believe is standing out from the crowd. You can check out his interview [here] and make your own call!



Big Fish Belyea

Press | Wednesday, May 13th, 2009

This past weekend Aaron traveled to CT to judge the Connecticut Art Directors Club annual awards show. He spent a couple days reviewing hundreds of projects along side a high-profile lineup including photographer John Madere, Josh Silverman of Schwadesign, photographer Rick Koconis and Megan O’Connell of Hill Holliday. The CADC awards show always proves to be a great show featuring the best work in CT. This year’s Show is being held at Mystic Aquarium & Institute for Exploration on June 18th. A portion of the entry fees will be donated to the Marine Mammal and Sea Turtle Rescue Program at the Mystic Aquarium and Institute for Exploration!



Are you ready to Rumble?

Press | Wednesday, April 8th, 2009

For the 5th year, Alpbabet Arm is involved with the WBCN Rock N’ Roll Rumble. As we’ve done in the past, we provide the Grand Prize winner with a complimentary CD Art Direction package. Not only will they win a hoard of recording time to work on their record, we’ll make sure they look pretty too! Lucky them huh? Winners in the past have included The Gentlemen, Dresden Dolls and Township.

WBCN Rock ’n’ Roll Rumble logo


The People’s Champion

Press | Monday, March 23rd, 2009

Last month we posted about, our very own, Chris Piascik being selected to compete in the Boston Cut & Paste Digital Design Tournament. Well, it happened, on March 14th to be exact. Crowds of people filled the Cyclorama, Boston Center for the Arts to watch 8 designers (for the 2D competition) go head to head in a battle royal. The concept was simple, though ridiculous, design something from scratch, based on a theme, within fifteen minutes. Oh, and do it in front of a huge crowd of people.

Chris was ready for the challenge and made us proud. At the end of the night of he was declared “First Runner Up,” and more importantly, he won the “People’s Choice” award. He’ll always be our champion!


Photography by Jason Lewis


Texas Fame!

Press | Monday, March 23rd, 2009

While at SXSW this past week we checked out the always amazing, Flatstock poster exhibition. One of Texas’ local news channels, KVUE, was on the scene. They approached us, asking if they could interview us and then follow us a round a bit. We happily obliged, of course.

You can check out the video [here].


South By…

Don't Take This Too Seriously,Press | Wednesday, March 18th, 2009

South By South West, as you probably know, is an unstoppable beast of music festival and a monster media event. Aaron and Chris are headed down to Austin, TX to represent Alphabet Arm. They’ll be shaking hands, making connections and rocking out with all sorts of big shots down in the Lone Star State. So if you happen to find yourself at SXSW and you see two tall New Englanders on bikes (pasty white from a long, cold winter) you should say hello. They’re nice dudes and they won’t bite — unless you have tacos.


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