Alphabet Arm Design News

The fabulous Samantha Chu was so gracious to write a little piece on us on her trend-setting fashion blog, A Glimpse of Glamour. Go check it out!

We’re hosting an AIGA event, that’s what. AIGA:Boston AFTA events are agenda-less, free-form gatherings of area creative folk. Each month a different firm gets to pick the place and play host for the evening. For July, it’s ABC’s turn, and we’re going to do it right by hosting the shindig at ROCCA, just down-stairs from our studio. The event is going down July 16th, with the fun starting at 6pm and going until 9pm. Drop in, meet the crew, talk shop and have a good time. For those anxious types who just can’t wait until next week, we suggest thinking about what your favorite album of all time is. It just might come in handy…

For more info, check out the official even page here. A not-required-but-much-appreciated RSVP and more info here.

We recently attended the 13th biannual AIGA Best of New England awards – or better known as the B(oNE) Show. And guess what… we won Alphabet Arm Design’s very first B(oNE) award! Our winning entry was none other than the logo and office system for Proof Wine Marketing. With over 500 entries and only about 50 winners, we are very excited to be holding our very own B(oNE) award. We were amazed at the high quality of work represented at the award ceremony and we are truly honored to be among such talented designers.

From time to time, we get asked about the philosophy and process behind our logos. Affluent Magazine recently asked us how we approach logos, and how companies should address the challenge of identity/branding development in light of the current economic down-turn. The article went live yesterday, and it’s a good insight into how we approach the logo design process. It also showcases a few examples of recent logos we’ve designed that have helped to generated business and shape brands. Check the article out here, then peep the yacht reviews for your place on Nantucket.

A new article just went up on boston.com that discusses some of the more publicised identity revamps of the past year or so. We’ve always maintained that a fresh identity can be a great way to stay relevant. It can often be the best course of action when a business has changed its course or had a leadership shift.

There are certainly some big brands showcased, and we’re proud to have a few identities that we’ve designed in the mix. The logos that we did for our friends at Cable Car Cinema & Cafe and The Wine Bottega wrap up the gallery. Take a look at the article and see the comparison of the old and new identities.

Aaron was recently profiled on SmartMoney.com. Each week they feature an entrepreneur who they believe is standing out from the crowd. You can check out his interview [here] and make your own call!

This past weekend Aaron traveled to CT to judge the Connecticut Art Directors Club annual awards show. He spent a couple days reviewing hundreds of projects along side a high-profile lineup including photographer John Madere, Josh Silverman of Schwadesign, photographer Rick Koconis and Megan O’Connell of Hill Holliday. The CADC awards show always proves to be a great show featuring the best work in CT. This year’s Show is being held at Mystic Aquarium & Institute for Exploration on June 18th. A portion of the entry fees will be donated to the Marine Mammal and Sea Turtle Rescue Program at the Mystic Aquarium and Institute for Exploration!

For the 5th year, Alpbabet Arm is involved with the WBCN Rock N’ Roll Rumble. As we’ve done in the past, we provide the Grand Prize winner with a complimentary CD Art Direction package. Not only will they win a hoard of recording time to work on their record, we’ll make sure they look pretty too! Lucky them huh? Winners in the past have included The Gentlemen, Dresden Dolls and Township.

Last month we posted about, our very own, Chris Piascik being selected to compete in the Boston Cut & Paste Digital Design Tournament. Well, it happened, on March 14th to be exact. Crowds of people filled the Cyclorama, Boston Center for the Arts to watch 8 designers (for the 2D competition) go head to head in a battle royal. The concept was simple, though ridiculous, design something from scratch, based on a theme, within fifteen minutes. Oh, and do it in front of a huge crowd of people.

Chris was ready for the challenge and made us proud. At the end of the night of he was declared “First Runner Up,” and more importantly, he won the “People’s Choice” award. He’ll always be our champion!

Photography by Jason Lewis

While at SXSW this past week we checked out the always amazing, Flatstock poster exhibition. One of Texas’ local news channels, KVUE, was on the scene. They approached us, asking if they could interview us and then follow us a round a bit. We happily obliged, of course.

You can check out the video [here].