Our friends at Amory Group (a marketing agency specializing in social, digital and inbound marketing services) asked us to create an illustration incorporating their logo (which we happened to design a couple years back). Tim Linberg, the founder, described his vision as an old school superhero ripping away his dress shirt to reveal the Amory Group insignia emblazoned across his crime fighting costume. Of course, we covet any project that draws on vintage printed material (especially of the comic book or sci-fi genre) as inspiration. Below is a detail image that depicts the distressing and the mottled texture we developed to create a vintage, golden age look. Also, check out the original pencil sketch we presented before fully rendering the final illustration. This was a fun one to work on and Amory Group seems to think it’s just super.
Alphabet Arm recently collaborated with our good friends at Brandon Bird Design to design the branding elements for the latest TEDx Cambridge event: Thrive. The one-day event went over fantastically and we are proud to have been a part of this gathering of regional intellectuals and innovators. The talks, demonstrations and performances focused on an exploration of our brains and bodies, questioned the relationship between nature and nurture, and examined the different understandings of the good life — in essence, how do we thrive?
Brandon Bird Design, a multi-disciplinary design firm specializing in exhibit design, approached Alphabet Arm to contribute by designing the Thrive logo, printed collateral and consult on the signage and multimedia displays. Together, we created a logo that would literally represent the idea of a thriving organism. A logo that could show growth, progress, and vigorously flourish. The final logo solution was a mark that had several stages of growth and expansion that would reveal itself over the event.
Special thanks to Justin Ide for the stellar photography : http://www.justinide.com/
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We worked with word-of-mouth marketing experts, BzzAgent, to create a new piece for the for Burt’s Bees Natural Skin Solutions BzzCampaign. It was great to work with such a recognizable brand, not to mention the fact that we happen to be devoted users of several Burt’s Bees products. The cover was printed and embossed on a lovely recycled, felt textured paper. Our objective was to design an approachable feeling brochure with a sophisticated look that suggested the natural ingredients used in the products themselves. We hope those bees are hard at work, this stuff doesn’t grow on trees.
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We are super excited to share with you the new t-shirts we recently designed for Saucony. The limited edition tees will be available at their Boston Marathon Expo booth and select retail stores. The folks at Saucony were particularly great to work with and we are enthusiastic to be a part of the project. Get yours for Marathon Monday!
Rather than starting form square one, G2 Technology Group asked us to refresh their brand with a new logo that stayed true to the concept of their original logo. They specified that the mark should represent ever evolving technology as well as suggest the company’s ethos on “Green IT.” It was important to us that the logo to sit comfortably within the realm of technology companies, without the crutches of glossy, beveled, dropshadowed logos that seem to be the latest trend with many of their peers. We proposed a simple, clean type treatment with a modular leaf form the contains a bolt of energy. Did we mention G2 are also collaborators and our chosen technical service providers? We have first hand experience that these peeps know their way around a computer. As their trusted brand consultants, we’re also advising G2 on how to integrate their new brand into their new office space. Stay tuned…
