Not trying to drone on…

Art Direction,Branding,Packaging | Thursday, March 31st, 2016

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Alphabet Arm was engaged to design the packaging for the eBumper 4, which is developed by our client Panoptes. After designing the eBumper logotype and overseeing a photo shoot, we worked closely with a terrific packaging printer regarding the box logistics and finishing options.

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The eBumper packaging design draws inspiration from the thoughtful integration that the product itself employs. Pairing that inspiration with a restrained, simple layout, a pop of branding color palette and a lovely matte varnish. In short, we’d like to think this packaging delivers (take that Amazon!)

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Panoptes engineers products that provide collision protection to unmanned aircraft. Named for the Greek mythological being who could see with one hundred eyes, the Panoptes initial technology product, eBumper, uses a sophisticated set of sensors — or eyes — to keep the aircraft out of harm’s way in a windy or cluttered environment. Pretty awesome stuff, we were just shocked to learn most drones don’t already have this safety feature included within their native GPS system, yikes. Fly those drones safely people!

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Grace(note) Under Pressure

“Alphabet Arm has been great to work with. They’re professional, human, creative, and in touch. All of these attributes made re-branding with Alphabet Arm an enjoyable and valuable undertaking.”
– Patrick Barter, Founder, Director – Gracenote Coffee Roasters
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If you know anything about Alphabet Arm, you know we are almost as passionate about coffee as we are about branding. So, when these worlds collide, we are happy designers. Initially, Gracenote reached out to us to develop some branded merchandise for them. After discussing the state of their current identity and it’s inherent challenges, it was determined a re-brand was in order. Beyond the new typographic updates and streamlining the color palette, we also finessed the graphic elements themselves, creating a kinder balance between the lock-up elements. The next step was to propose new business card layouts. Given their aesthetic, utilizing a robust chipboard stock and a new graphic language to contain and organize information seemed to serve their needs.

 

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Next, we updated the retail bag labels, utilizing the established framework developed for the business cards.

 

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Now, we are receiving all kinds of fun images from the founder sharing his various applications as he is exploring branding opportunities with the new logo. He seems as inspired as we did (not to mention, he fueled our creativity with several bags of his spectacular product!)

 

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Fox Got Your Tongue?

Recently, Alphabet Arm’s senior designer and resident beer snob, Ryan, tried his hand at a little brew-you-own-beer experiment. After much deliberation, a recipe for American Pale Ale was chosen. A bit hoppy, floral, citrusy and well balanced — it seemed like a great choice for drinking in the (hopefully) warmer months ahead. Of course, for a graphic designer, at least half of the fun of brewing your won beer is getting to name the product and design the brand in whichever way you choose, with no pesky clients to get in the way.

Pale Fox was the chosen name (pretty much, any excuse to spend some time drawing a fox) and the clean, modern take on a beer label followed suit. Pale Fox turned out to be a tasty brew. The process of brewing the ale, bottling, and design was good fun. Thanks to Hopsters for assisting in the brew process and all-around rad experience.

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Badges of Honor

Alphabet Arm Gear,Branding,Packaging,Print Partners | Tuesday, December 17th, 2013

Buttons! Button! Who doesn’t love buttons? What about a big ole box of buttons? Well, our pals at Pure Buttons now offer custom printed button boxes. Bright, full color printing and heavy stock makes these boxes perfect branding for trade shows or bands on tour. Be sure to peep their stellar blog as well > The Button Post.

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Alphabet Arm got the chance to design two custom boxes, full of fun buttons. Check out our ode to classic boxing aesthetics and our latest robotic creation. Contact Pure Buttons today and order yourself some. And of course, contact us if you need them designed! Get buttoned up.

 

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Radio-oh-oh!

Art Direction,Packaging,Recent CD Projects | Monday, December 16th, 2013

Bloggery-SBWe’ve worked with Sarah Borges and The Broken Singles on several projects in the past, so we were quite enthusiastic to work on her brand new, solo record. Radio Sweetheart was crowd-funded by her loyal fan base, its chock full of what Sarah does best: well crafted old rock n’ roll with a country twang thrown in to keep things interesting. Sarah got dressed up all-fancy-like and had a photo shoot with her dad’s classic Thunderbird. She turned the photos over to us and it was our job to create a album cover that looked timeless and exuded cool (which Sarah has in spades). We were especially pleased to find a light-hearted image of Sarah behind the wheel with a candid laugh, it took some doing to convince her that was the way to go, but we were glad she trusted our instincts. Do yourself a favor, and turn this one up!

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