Sweet Rewards

Other Work We're Stoked About | Wednesday, August 10th, 2011

Our longtime clients and friends at BzzAgent have been keeping us quite busy lately. This recent project included collaborating with the BzzAgent Marketing team and designing a piece based around the concept of “Sweet Rewards.” With bold messaging on the cover, a clear description of BzzAgent’s mission and a surprise gift of artisanal honey, this nontraditional marketing piece is sure to get attention… and it compliments any cup of tea.

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As American as Ollie

Actually, Ollie Childs is not American at all, the singer / songwriter was born in England, but he has written a stellar track celebrating the states. Non-Drip Gloss Records was savvy enough to coincide its release with Independence Day. Here is the cover for the single (available on iTunes):

Being a studio with an extensive record collection of our own, we are never satisfied to stick with the expected singer / songwriter “glamour shot” album motif. Much credit goes to Ollie and his management to allow us much visual leeway. In this instance, we also didn’t want to be overly nationalistic, but liked the idea of introducing something as iconic as the American flag into the layout. We used a great deal of layered Photoshop images and textures (close to 30) to achieve the final cover treatment. We were greatly inspired by the depth, tone and lyrical content of Ollie’s songs. Here are a couple detailed views to wave your flag to:

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No Bumping!

 

We can’t think of a project much more awesome than branding a new go kart track for the summer. The Salisbury Speedway is soon to be opening in (you guessed it) Salisbury, Massachusetts in the very near future. You could say we are super excited to be in the driver’s seat for this type of project. Both the design team here at Alphabet Arm and the owners of the track agreed we would draw on old filling stations of the 1950’s as inspiration for the new logo and branding. For this particular project, we want to hand-draw a classic looking script to contrast the blocky “speedway” typeface. We’ve dabbled in creating custom scripts in the past, but this was a chance to really immerse ourselves in the tedious process of drawing the thick and thin strokes, as well as the hours of pulling points and finessing the bezier curves. Here are some process images.

 

 

Initially, we were very pleased with how the the “Si” ligature worked out. But, unfortunately we had to lose it and the swoopy “y” which just didn’t fit into this particular lock-up. We added some speed lines onto the “S” and “l’s” in order to give the type an extra bit of flare. Here is a larger image of the final script:

We’re currently working on a signage system, stickers, t-shirts and a custom paint job for the ticket booth and shop on site. We’ll post more images once it all comes together. Buckle up!

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I Know You’re All Jello!!!

Heyyyyy Yooooo,My Name is Silvi and I just started here at Alphabet Arm as a Design Intern for the summer. I know you all love Alphabet Arm, and let me tell you that it is incredible being here. It was one of the happinest news I received that I would be interning here with two amazing designers and people.
I graduaded from NESAD at Suffolk University this May with two degrees in Fine Arts and Graphic Design. I’ve been attending art school ever since i was 6 yrs old. Life doesn’t make sense to me without art in it. The work that I do goes from, Printaking, Letterpress, Graphic Design, Illustration, Web design and Animation. I love how a piece of art has it’s own life, from conceptualization to realization. I’ve always known that Art was the path I’d be on for the rest of my life. Being able to translate and convey the ideas fermenting in my brain into a tangible form and then share it with the world still amazes me. I actually find the whole process almost shocking. Design should make us think, surprise, fill us with wonder and exhilarate our senses.
Being an artist makes everything I do that much more stimulating and intoxicating. Sometimes even my bike rides get so exciting, looking up at the clouds and cooking up some great idea that I can’t wait to share with the world. Being at Alphabet Arm makes all this goodness happen and I can’t wait to sink into more design as the time passes.
If you’re feeling bored and such, you can check out my work here:

http://www.behance.net/silvinaci
http://www.flickr.com/photos/silveroris

Thanks for reading, Silvi

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Geared up!


Once again, we have designed a poster to promote the latest production from The Boston Conservatory.

“Factory Girls tells the story of best friends Sarah Bagley and Harriet Farley, factory operatives in Lowell, Massachusetts in 1844. High wages and a chance to improve their family’s lives draws Yankee farm girls to the “City of Spindles” by the thousands. Even after laboring for up to fourteen hours a day, the girls write and publish their own company-sponsored publication, The Lowell Offering, which becomes a worldwide literary phenomenon. When working conditions deteriorate due to competition and economic hardship, Sarah speaks out against the corporation; Harriet, as editor of the Offering, refuses to sacrifice the gains the women have made. The resulting battle rips their friendship apart and alters the course of the American worker.”

Our intent was to create a poster with a dark, ominous feel to reflect the struggles and harsh working conditions of the characters. We were especially excited to find scans of the antique newspapers that inspired the production… which we quickly incorporated into the design itself.

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Goin’ Big / Part 04

All good things must come to an end. Here is the last of the one-off, full color, high resolution dye sublimation t-shirt series all lovingly printed by Jakprints. This design is a graphic, cautionary tale inspired by the dangers of keeping wild animals as household pets. Oh, and also because we heavily dig wood cut type.

NO WOMEN, TIGERS OR TYPE WERE INJURED DURING THE MAKING OF THIS T-SHIRT.
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Save me a seat

Our client, RSmeP, has created a web-based application/tool used to add online interaction to event planning. Essentially, the tool allows users to create interactive seating charts specific to their event. When the partners asked us to create a new identity for the company, we knew it would be a challenge. The name, RSmeP plays on the well known acronym R.S.V.P.  — with the “V”  replaced by “me” to emphasize the fact that the application empowers the user or attendee. So… if the logo itself doesn’t hint at the missing “V”  then essentially, we’ve missed the clever wordplay that is the title of the company. You follow?

Along with the logo, we also designed a set of nine icons that will be used as navigation on the app. Obviously, the icons had to be quite small, yet communicate clearly and be visually compliment the logo. Check, check, and check.

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Goin’ Big / Part 02

 

Hi there, as previously promised, we have some more merchandise testing examples with our home skillets Jakprints. It’s a relatively new process implementing full color, high resolution dye sublimation. This old chestnut, in particular, revives a previous t-shirt design we sold out of a few years back. “Giant Squid Attack” was limited to three colors in it’s previous incarnation. With dye sub printing, both numbers of colors and the imprint size are no longer an issue. Ink on!!!

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Pedal to the metal

A few months back we wrapped up a new logo design for Joe Wallace Photography. After spending countless hours tweaking the perspective of his Dodge M37 and finessing the shadows to create just the right amount of detail, we wanted to give the same attention and focus to his new office system. You’ll notice we created layers of design elements inspired by passports, luggage tags and other utilitarian materials. We liked the fact that the cards seem to have a voice that suggests Joe is a hard working photographer who get’s it done. Yet, they still maintain an approachable personality and they don’t take themselves too seriously (kind of like Joe, himself).

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Our Favorite Lounge

Hey, We're Published,Other Work We're Stoked About | Wednesday, February 23rd, 2011

Rockport’s successful series of design books, LogoLounge, has just released their 6 volume. Once again, it is completely gratifying to see our work included among such talented company. With a showcase of 2000 logos and a color scheme featuring magenta, black and gray, what else could you ask for? Buy one.

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