The (wearable) Golden Rule

What better way to remind ourselves to be good human beings, and treat fellow humans with respect and grace?

Simply combine a sweet set of otters and a little pun re-mix – based on the age old golden rule and it all becomes quite clear. Tune in, turn on, crack yourself a clam!

Snag one for you here!

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T-Shirt of Champions

 

Just in time for the upcoming Summer Olympics, the graphic tees we designed for team Saucony’s Wallace Spearmon Collection have been released. Saucony asked us to propose several apparel designs for the decorated 200M sprinter. Most of the Alphabet Arm crew are avid sports fans, so we jumped at the chance to design pieces that would represent the style of a 2008 and 2012 Olympian. We created an emblem that encompassed the qualities of a world class athlete: speed, precision and symmetry. We then did some distressed the crest to give a the feel of  diehard training and exhaustive preparation. In the end, we’re very happy with the colorways Saucony finalized for the line. Hopefully we’ll see some dedicated fans rocking these shirts in their support of Spearmon in London. Good luck, WS.

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Adventures in Graphic Design

Have you ever imagined an all-powerful Ray Gun that you could blast at any lame design – and presto – it would be transformed with turbo-boosted, super-rad, visual awesomeness? Well, that was the inspiration behind our latest t-shirt design. Not to mention a plethora of snobby typographic tirades. If you look close, you’ll even notice a nifty overprinting of transparent yellow (engineered especially for design nerds). We know, this all sounds like science fiction, but you can order yours now!

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Heads up!

Other Work We're Stoked About | Wednesday, June 20th, 2012

We’ve updated alphabetarm.com with  a brand spankin’ new set of featured projects. A little something here for everyone: package design, die cut logos, medical illustration, ginseng, CD art direction, higher learning, rocket ships and woodgrain. As always, thanks for checking out what we’re up to.

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SUB \ URBANS

Events,Other Work We're Stoked About | Wednesday, April 25th, 2012

 

We are enthusiastic to announce that our very own Ryan Frease and his wife Jessica will be featured in an upcoming gallery show presented by our friends at Goosefish Press (and they were kind enough to create a Facebook event page for the reception).

Please join us at the opening reception on May 4th from 5:30pm – 8:30pm

Sowa First Friday at Goosefish Press, 450 Harrison Avenue (#65)

The show will be up from May 1 – June 28

 

 

 

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Worthy of Hype

BzzAgent, one of our long-standing clients, recently came to us with a unique design challenge: create an award identity honoring the best new consumer products of the year. Often, our job is to create logos, collateral, etc. for existing companies, but occasionally we are asked to take part in choosing the name itself. As you may or may not know, naming an identity is a fun and challenging process, so we were happy to oblige. Plus, with a savvy client like BzzAgent, we were able to fully remove our pun-filters! Here are a few of our finalists: The Nextagons, Remarkabees, The Counter Top, The Hypeworthies and Jabber-talkies. In the end “The Hypeworthies” was chosen, and step two began, brainstorming and sketching:

From there, we scanned and stream-lined our favorite concepts. Here are a few of our finalists:

To see the final logo in all its glory, head to hypeworthies.com. Cast your vote for the most hypeworthy product of 2012!

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Everybody Loves Raygun

Events,Not For Sale,Other Work We're Stoked About | Wednesday, March 7th, 2012

We recently tried our hand at some traditional screen printing. It had been a long time since we’d tried pulling prints by hand and there was quite a learning curve. The strategy was to do ourselves a favor by designing a piece with overprinting that did not require tight registration. After overexposing the screen 3 times, we finally got it right. We learned a lot in the process, although we got neon green fingerprints on everything.

Why did we spend our time getting covered in ink, spilling emulsion and inventing new swear words, you may ask? The answer is two-fold. We wanted to promote our recent public artist talk at Montserrat Collage of Art. And we’re psyched to report that our piece will be hanging among amazing creative company at The National Poster Retrospecticus. “Lincoln Arts Project presents The National Poster Retrospecticus, a collection of hand-printed posters from over 50 local, regional, and national artists.” Not to mention, the show is curated by none other than JP Boneyard, friend of the studio and former intern. Check out the list of participating artist for a seriously impressive list of poster creatives.

 

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No Assembly Required

A short time ago, one of our existing clients — who shall remain nameless at this time — asked us to create a mascot to use as a secondary branding tool for their I.T. company. We proposed a short list of possible directions that included an otter, a mongoose, a robot, a crime fighter and several other quirky choices. Of course, the robot was the winner (because robots are the best… duh). We wanted to make her a lady robot (or “Shebot” as we’ve been calling her around the studio) to give a twist to the typical notion of a retro tin robot. She’s smart, a bit sassy and she’ll fix your computer in the blink of an eye.

Here is a quick look at the process that made her the robot she is today. As you can see, the smirk gives her just the right bit of attitude.

Through the process, we also developed this crime fighting super hero. She didn’t make the final cut, but we were really excited with how she turned out. In other words, we couldn’t bear to see her fade away into the logo graveyard without showing her to the world.

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Their Legend Continues…

Houghton Mifflin Harcourt contacted Alphabet Arm to design a simple, yet flexible logo to be consistently used for their series of books, Good Sports (not to be confused with Good Sport).

Prolific sports writer Glent Stout’s new series for middle-grade readers focuses on the careers of trailblazing ballplayers, professional athletes who serve in the military, and female sport pioneers.

Special props to the talented Laurie Mildenhall for shooting these for us.

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Tastes Like Medicine

Here is a first look at a branding project we are currently finishing up. “Know the Signs, Know Sepsis” is a campaign for the Boston Medical Center to increase awareness of the life threatening condition of severe sepsis. As a studio, we embrace the opportunity to take on different types of design work and show our range — and who knows, we might even learn something in the process. In addition to the logo design, we also named this campaign. We’ll post a more comprehensive look at the project once all of the posters, pens, pocket cards, notepads and buttons are back from production. Now go eat your veggies.

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