Watch out for splinters

Branding,Other Work We're Stoked About | Wednesday, November 14th, 2012

 

That’s right folks, our latest self-promo postcards are printed on actual wood veneer. The fine people at cardsofwood.com have carved themselves into a unique spot of specialty printing — focusing on printing 4 colors on wood. What better way to show off our love for scratched-up, well worn, rustic typography? Each card has its own unique wood grain pattern. If you happen to have the perfect design project that might involve printing directly on wood, we should talk.

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“Why I Otter…”

Other Work We're Stoked About,Recent Logo Projects | Wednesday, November 7th, 2012

As a design studio, we appreciate puns almost as much as we appreciate cute, furry, aquatic creatures. Which made us the ideal designers to handle Otterter’s (pronounced Aud-it-ter) logo. Full disclosure, one of our t-shirt designs actually inspired the founders in their naming process for the company. It’s a service that helps businesses with management and auditing media for their organizations – clever, huh?

The Otterter logo and mascot had to, of course, be an otter, but figuring out how it would look was no easy feat. We took multiple approaches, from detailed and playful, to simple and geometric. The final design landed right in the middle of the two. We took our geometric concept and gave it some character, adding whiskers, waves, and of course a big smile. We paired that with a modified, lively script. In order to pull the otter away from the lockup, we took an extra step and built a full body off of our initial illustration of the face. Two webbed feet and one plump belly later, an Otterter was born!

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Alphabet Arm on Fab.com: Sale Saturday, Oct 27th

Other Work We're Stoked About | Friday, October 26th, 2012

That’s right, ladies and gentlemen, we’re very excited to announce another t-shirt sale on Fab.com. If you don’t already know, Fab is a curated online offering of all sorts of cool design goods. If you’re not a member and need an invite to the site (all members are invite only), we’d be happy to do so for you. Just shoot an email toinfo@alphabetarm.com to request your invite to fab.com.

Check out our sale on Saturday, October 27. Here are just a few of the sordid characters gracing our latest batch of t-shirts:

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Down the Hatch!

Branding,Other Work We're Stoked About | Wednesday, October 3rd, 2012

Our pals and collaborators at G2 Technology Group asked us to design a logo for their annual NOCtober Fest event. They were quick to educate us that NOC was an acronymn for Network Operations Center, used commonly among technology professionals. NOC + everybody’s favorite beer-centric german holiday = a bunch of tipsy geeks technology professionals (it sounds like a party to us). We started by designing a custom typeface based on german blackletter type for the word NOCtober. Legibility was a key factor, since the title is not an actual word and could be difficult to read. Our sketches lead us to experiment with combining elements from both traditional beer steins and computer circuitry to create a unique emblem. Can’t wait to see how this looks emblazoned onto a pint glass full of IPA.

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M to the C

 

We recently had the dubious honor of working with long-time-friend-of-the-studio, Maggie Cavallo. Maggie is a proud bay state based curator who needed a bit of personal branding for her various endeavors. Maggie’s exhibitions are typically performance based and focus on elevating underground / alternative subject matter to a fine art atmosphere. When it came to designing her logo, we wanted to create a logo that had a refined feel with a definite edge. The custom “M” and “C” letterforms framed by a system of bars offer a decidedly alternative feel, and might relate to yet another one of her creative passions (stay tuned here for more regarding that). The black and white color scheme and Futura Condensed Bold elevate the logo for a gallery setting.

 

When it came to designing her business cards, we thought long and hard about incorporating a tertiary color. In the end, we decided that the strong contrast of the black and white had an elegance and punch that was appropriate for the fine art world. Word up.

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knock knock, collateral knocking

There are few things we enjoy more than building a visual language inspired by one of our logos. Creating a cohesive branding system can be challenging endeavor, fortunately for the studio, we develop long-standing relationships with our clients. Which in turn, allows a great deal of trust and open discussions that enable us to extend their brand assets across a variety of mediums. Thus is the case with the innovative childproofing company, Rhoost.

This whimsical brochure and postcard set is our take on the typical – and somewhat uninspiring – trade show materials normally distributed.

The modular, oversized postcard system allows Rhoost to update the set whenever they add a new product. Now, play safe you kids!

 

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Old School Baking

The Ancient Bakers is a specialty baking company that focuses on ancient grains and medicinal plants as ingedients for cakes, cookies, muffins, breads, brownies and even bagels. The company enlisted Alphabet Arm to embark on a logo design project. Our creative process started with the name. Initially the company was called Vision’s Sown, an Ancient Baking Company. We suggested pairing the lengthy name down to its essence: The Ancient Bakers.

Original name and logo:

 

 

Creating a logo for The Ancient Bakers meant exploring type and imagery that expressed the tradition, sustainability and pureness of ancient baking practices. The stalk of wheat has remained the heart of natural baking techniques since the dawn of time. This — along with the addition of a nutrient-rich rose hip and a traditional serif typeface — tells The Ancient Bakers’ story: that the best, most wholesome ingredients will always withstand the test of time.

New name and logo:

 

 

 

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The Coolest Geeks We Know

G2 Technology Group is an information technology consulting firm focusing on ongoing support, technology consulting, and information technology project management. In other words, “High tech solutions from down to earth people.” They do an outstanding job of taking care of all of the technological mumbo-jumbo and explain it in simple terms that anyone can understand. If you’re in search of an awesome team of geeks (we mean that in the best way possible) to act as your outsourced IT department, we highly recommend them.

We’ve collaborated with these fine folks on several projects over the past few years, including rebranding G2 from the logo up. So, when they asked us to design their new website, we were quite enthusiastic to get started. Usually — if anyone asks us about designing websites — we run for the hills screaming in fear. You see, designing websites isn’t really our bag. Why, you say?… the simple answer is that we just don’t enjoy the process anywhere near as much as we enjoy designing for print. It has to be a pretty special project with amazing people for us to bend our rule. In the case of G2, it was a no-brainer.

We kicked off the project by organizing a photo shoot of the G2 team. Based on their unequalled customer service and emphasis on the human side of IT we understood the importance of showcasing the people behind the scenes.The photographic theme was continued throughout the site by featuring images of the Fort Point Channel area of South Boston (where G2 proudly calls home). We also introduced a system of simple icons to help users understand the complex offerings described on the site.

All of this web design talk is given us a headache; we’re spending the rest of the afternoon with a pencil and a sketchbook.

 

 

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Featured on Fab!

The fabulously curated site (of vintage goods, apparel, housewares, fine art and technology gadgets) fab.com is featuring our t-shirts on Sunday, August 19th! Sweet – right? We’ve been long time fans and shoppers on the site and we are very excited to be featured. We’ll be offering 24 unique t-shirts for sale, all at discounted prices. Shirts include some classic favorites and several brand new designs (not to mention, our very first glow-in-the-dark shirt). We hope you’ll get a chance to check out the sale — it’s for a limited time, so don’t dilly dally.

If you haven’t been an early adopter and need an invite to the site (all members are invite only), we’d be happy to do so for you. Just shoot an email to info@alphabetarm.com to request your invite to fab.com.

Here’s a sneak peek at some of the new designs:

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Because, The Early Bird Tricycle of Extreme Espresso Glory, would be a mouthful…

Over the past month, we have been fortunate enough to develop a logo / branding system for the The Coffee Trike. Founder, owner, and barista extraordinaire Alessandro “San” Bellino is changing the coffee game in Boston by bringing the first espresso tricycle to the States. By combining his love for cycling with his passion for great coffee, he has spawned a truly unique and exciting business. Here at the studio, coffee and bikes are some of our favorite things, so we were very excited to get involved with this project. In developing the logo system, we wanted to highlight the timelessness modernity of San’s idea. The type treatment is stylish, understated, and references old world typography without being dated. The icon set clean, direct, and emphasizes the two most important parts of the business. Keep up with San on Twitter @thecoffeetrike to find out when he’ll be pulling espresso in your neighborhood.

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