Fox Got Your Tongue?

Recently, Alphabet Arm’s senior designer and resident beer snob, Ryan, tried his hand at a little brew-you-own-beer experiment. After much deliberation, a recipe for American Pale Ale was chosen. A bit hoppy, floral, citrusy and well balanced — it seemed like a great choice for drinking in the (hopefully) warmer months ahead. Of course, for a graphic designer, at least half of the fun of brewing your won beer is getting to name the product and design the brand in whichever way you choose, with no pesky clients to get in the way.

Pale Fox was the chosen name (pretty much, any excuse to spend some time drawing a fox) and the clean, modern take on a beer label followed suit. Pale Fox turned out to be a tasty brew. The process of brewing the ale, bottling, and design was good fun. Thanks to Hopsters for assisting in the brew process and all-around rad experience.

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Shine On You Crazy Gem

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He went to Jared? We should hope not. We had the unique opportunity to work on The Gemvara Experience retail store with our key partners, Heart and Brandon Bird Design. Being a successful online, custom jewelry destination, the Newbury Street location is Gemvara’s initial foray into a brick and mortar storefront. We designed the logo and store branding and worked closely with Brandon Bird to develop the concepts – and ultimately – execution of the window displays, wall installations, signage, display cases and general aesthetic of the store. A multitude of partners, vendors, architects, electricians, carpenters, painters, former interns, friends of former interns, friends of intern’s friends formally known as friends, were all employed to help us realize the vision.

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We introduced a cornucopia of mediums and fabrication techniques to the project. As a studio specializing in print design, we embraced the chance to really push ourselves as 3 dimensional, creative problem solvers. Look for a full blown case study on our portfolio soon, but for the time being, go create some custom jewelry and see the space for yourself!

 

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just what’s in the boxx you ask?

Building upon an established brand sensibility can be a challenge for a designer. Respecting the existing system while introducing a new aesthetic requires a delicate hand. As you might expect, we prefer to develop logo and branding elements ourselves, but there are times we are hired to work with an existing system. Take Promoboxx as an example. They have a unique approach helping companies work with retailers to market their products. Promoboxx hired Alphabet Arm to build a modular logo system for their Client Services offerings. Each service having it’s own messaging but serving the overarching brand as a whole.

 

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As part of our creative process, we developed some recommended usages of the system. Signed, sealed and delivered!

 

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Mx2 Cx1

M2C1dualhatsAs a design studio, there are a couple key principles we live and breathe: “Happy clients make the world go ’round“, “Don’t fear the Pantone book“, “Not all typefaces are created equal“, “Never put your hand down a garbage disposal“, and “Measure twice, cut once“.

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The last of which inspired us to embroider on these sweet Yupoong Flexfit Wooly Combed Twill Hats (in your choice of Navy Blue or Black). Now you can proudly share this rule with all you encounter. Designers, Contractors, Painters, Cabinet Makers and Mathematicians will undoubtably agree.

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Grab your ruler, let’s do this thing! Order your’s here.

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Jump in, the water is fine…

Hey, We're Published,Other Work We're Stoked About | Wednesday, February 27th, 2013

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The first edition of the Logopond Identity Inspiration book just arrived in the mail, and we are very excited to see a sample of our work strewn throughout. In addition to a sampling of our logos, they even asked as to design a page featuring our studio profile.

Thanks for the props Logopond!

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Looking to get a copy of your own? Pick one up here.

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King of the Jingle Jangle Jungle

Featuring bouncing basslines, soulful vocals, lush production, and a definitive “from-across-the-pond” inspiration (it was partially recorded at Abbey Road!), here’s the cover for New Lion Terraces. As with any CD Art Direction project, it was a challenge to nail down a visual style for Corin Ashley’s new, full length album. After exploring a wide variety of designs, illustration styles, and photo manipulations, we landed on the simplest solution: draw a lion. Duh. Making use of a bright color palette, boatloads of custom typography, and a psychedelic-yet-refined visual style, we were able to achieve a vibe that was 1/2 throwback and 1/2 twentythirteen.

Here’s a peak behind the curtain of the rough sketch we later refined:

And the complimentary show poster, Grrrrrrrrrrrrrr:

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Call me “Tear-ah” or “Tar-ah”

Other Work We're Stoked About | Friday, January 25th, 2013

Hello there! My name is Tarah and I am super psyched to say that I am the newest intern here at Alphabet Arm. I am a somewhat recent graduate from Mass College of Art, where I studied Illustration. Illustration is awesome, but in my senior year I realized that what I really wanted to do was pursue a career in design. Luckily the guys here at Alphabet Arm were willing to take me on, which I will forever appreciate. Since I’ve been here I’ve already been working on a logo project, business cards and a bunch of other awesome stuff. Thanks to Aaron, Ryan, Nathan and Matt, I’ve already learned a ton of key commands, how to not be terrified of InDesign and what South End sandwich places will most tempt my vegetarianism (I’m looking at you Formaggio).

I’m currently living in Auburn, New Hampshire where I work as a freelance Illustrator/ substitute teacher. When I’m not illustrating or designing you can probably find me drinking coffee, reading Game of Thrones, or talking about how awesome dogs and cats are. Feel free to check out my work at tarahhursh.com, or say hi at tarah@alphabetarm.com.

[editor’s note: Tarah (actually pronounced “Tear-ah” allowed us to all call her “Tar-ah” (rhymes with Sarah) for an entire week before we realized we were mispronouncing her name.]

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Look at Those (Bezier) Curves

Other Work We're Stoked About,Recent Logo Projects | Wednesday, January 9th, 2013

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The studio just finished a new logo for Ooh La La Records. They are a boutique artist development company and independent label based in Brooklyn, NY. As you can see, their previous logo was quite provocative, but difficult to use due to it’s challenging typography and full color palette; not to mention, scalability issues. Our solution was to make an about face. We used only the tantalizing curves of script type to to create the allure of Ooh La La. The new mark is concise, flexible, scalable and looks sensually sharp when used as a one color.

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Turn it Up! Our Best Albums of 2012

Being huge fans of music (and some of us being musicians, ourselves) we thought that we would share our favorites of 2012. Enjoy.

Aaron

1. White Rabbit / Milk Famous
Got two drummers and a piano player? This record offers up the perfect blend of quirky accessibility, crafty songwriting and unexpected instrumental.
2. OFF! / self titled
A perfectly executed hardcore classic channeling records from the heyday of 1983.
3. Soft Pack / Strapped
Although this record doesn’t completely follow up on the promise of the self titled ’10 debut, it’s a solid set of fuzzy, post punk gems.
4. Plants and Animals / The End of That
This record completely took me off guard, then again, I wasn’t sure what kind of expectations to set. A rocking folk masterwork? A touch of Canadian Americana? An unexpected collection of lyrically heartfelt indie pop tracks? I offer all of the above.
5. Tame Impala / Lonerism
Trippy psychedelic Australian fuzz no doubtably recorded on all analog gear. An otherworld of surprisingly catchy psych rock.

 

Ryan

1. The Menzingers / On The Impossible Past
How could one record sound so melancholy, yet so hopeful? I can’t help, but to sing along.
2. Japandroids / Celebration Rock
This record sounds like a party. Try not to stomp your feet to “Fire’s Highway” Play this loud.
3. Jimmy Cliff / Rebirth
An amazing comeback record by an absolute icon who defined roots reggae.
4. Luther / Let’s Get You Somewhere Else
Big vocals and full of hooks. This record is poppier than I usually like, but the attitude from these boys from Philly make it work.
5. Apologies, I Have None / London
Emotionally charged, heart-on-your-sleeve debut from the English four piece. I can’t believe this is a debut album.
Honorable Mentions: Classics of Love, The Men, Morning Glory

 

Nathan

1. Earl Sweatshirt / Chum
Okay, I know I’m kicking it off a with a single, but I don’t care. This song rules and I cant wait to hear the rest of his tracks off his upcoming album Doris. Also props to Hiro Murai for the dope video.
2. Japandroids / Celebration Rock
The title says it all. Fun, energetic, Celebratory rock.
3. Beach House / Trouble Maker
I was almost afraid to listen to this after loving their previous album Teen Dream so much. As anyone else who has given this a listen knows, I need not be afraid.
4. Son Lux / We Are Rising
Okay, I know cheating by using an album from 2011, but I just heard about this one a few months ago and it has been in heavy rotation since. If your behind the times like me and haven’t heard it yet, do your self a favor and give it a listen.
5. Grizzly Bear / Shields
It seems that anything these guys have touched is gold, and this album is no exception.

 

Tarah

1. Grizzly Bear Shields
It took a few listens for this album to resonate with me, but now it’s playing non-stop. It sounds like classic Grizzly Bear, just pushed a little further. This album is by far my favorite album of the year, I highly recommend it.
2. Sufjan Stevens / Silver & Gold
Three hours of Christmas music that is actually good!
3. Daniel Rossen / Silent Hour / Golden Mile
Rossen is one of the most talented song writers around, and probably my favorite member of Grizzly Bear. He never dissapoints.
4. Justin Bieber / Believe
I’ll totally own the fact that I listen to this album all the time. It’s super catchy and features artists like Drake and Nicki Minaj. They make listening to the Biebs cool right?
5. Family of the Year / Loma Vista
Just a nice relaxing listen.

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Newest of the New

Other Work We're Stoked About,Web Design | Wednesday, December 12th, 2012

Hello friends! We’ve been wicked busy designing graphics for everything from baby togas to coffee vehicles to beer repositories to (gasp!) a website. We felt it vital to keep you posted on all of this sweet stuff, so we’ve updated our website with a plethora of new featured projects. Check them out at www.alphabetarm.com

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