Official Release : Day 1

CompositeABC-No01bloggery   Sundays are magical for a number of reasons… sleeping in, glorious brunches, professional football tournaments, and of of course, just one day before the new and improved is released into the wild. - Team Alphabet Arm

Official Release : Day 2

CompositeABC-No02   The weekend has come, but that does not stop our countdown, just two days left before our new website goes live. Stay tuned for the launch on Monday! - Team Alphabet Arm

Official Release : Day 3

CompositeABC-No03Bloggery   The fully official, officially licensed, completely official countdown continues for the launch of our new website! We appreciate your continued patience and enthusiasm, now just three days left. Stay tuned for the launch next Monday! - Team Alphabet Arm

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CompositeABC-Day04Bloggery   It's official, the new website countdown continues! We know it can be difficult to wait, but there are just four days left. Stay tuned for the launch next Monday! - Team Alphabet Arm

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CompositeABC-Day05Bloggery It's official, the new website countdown has begun! We know it can be difficult to wait, but there are just five days left. Stay tuned for the launch next Monday! - Team Alphabet Arm

That’s the spirit!

tuthilltown-tree tuthilltown-ny Fresh of the press, we are happy to share two t-shirt designs we created for Tuthilltown Spirits. Just like the distillery, these shirts celebrate their local ingredients — New York state's grains and fruit. Today, Tuthilltown Spirits distills vodkas from apples grown at orchards less than 5 miles away from the distillery in the Hudson Valley.

Topping Off the Week

Hi there, I'm Ivanna Lin, a current Youth Design intern at Alphabet Arm this Summer. I started interning two weeks ago, and everyday has been an exciting with a variety of cool, new projects. However, there was a morning that was kind of different from the others. Aaron (Alphabet Arm's Art Director) and I stepped out of the studio and did some hands-on creative work with Youth Design. TroyBostonBlog01 On Tuesday, July 29th, we joined the Youth Design / Troy Boston Team. The team consisted of Youth Designers, mentors, volunteers, and YD staff. Troy Boston, a new, multi-building development in South End, was hosting their "Topping Off Ceremony". As a part of the eventful morning, Gerding Edlen Developers invited us to paint one of the buildings ibeams. Our color palette was a combination of orange, white, black and gold, a mix of both Youth Design and Troy Boston's brand colors. Our assignment was to create designs that were inspired by our city and the Troy Boston logotype. With a nudge from Aaron, I volunteered to work on the logo (my typography exercise of the day). Aaron developed on a design that symbolizes the positivity of Boston. Beside getting the opportunity to be creative, we also go to witness the incredible view of Boston on the 12th floor of larger of the two buildings. And finally, we saw our very own ibeam being placed on the top of the building. Now, if you find yourself on I-93 South, you just might see our dashing ibeam proudly placed on the 17th floor (but of course, keep your eyes focused on the road!). - Ivanna Lin  //  Design Intern TroyBostonBlog03 Stay tuned for these gems to soon join our fair skyline: TroyBostonBlog02

Fox Got Your Tongue?

Recently, Alphabet Arm's senior designer and resident beer snob, Ryan, tried his hand at a little brew-you-own-beer experiment. After much deliberation, a recipe for American Pale Ale was chosen. A bit hoppy, floral, citrusy and well balanced — it seemed like a great choice for drinking in the (hopefully) warmer months ahead. Of course, for a graphic designer, at least half of the fun of brewing your won beer is getting to name the product and design the brand in whichever way you choose, with no pesky clients to get in the way. Pale Fox was the chosen name (pretty much, any excuse to spend some time drawing a fox) and the clean, modern take on a beer label followed suit. Pale Fox turned out to be a tasty brew. The process of brewing the ale, bottling, and design was good fun. Thanks to Hopsters for assisting in the brew process and all-around rad experience. BeerMaking PaleFox

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