Ken likes me. He really, really likes me.

Ken Deckinger was born to be an entrepreneur, it was most likely coded in his DNA. After re-branding his innovative dating start-up, Jess, Meet Ken, we’ve often discussed collaborating on other ventures. Beyond being a loyal Alphabet Arm supporter, Ken just happens to be a peach of a dude. So, when he asked if I would be willing to participate in his new VLOG series – I agreed, with one exception – we create a logotype for the series. He immediately proposed the idea of revealing the logo treatments as the basis of the episode. Plus, he gave me asparagus (okay, he hand picks vegetables or fruits to share with all his guests). You will just have to suffer through the 4:19 minutes to see which logo he selected.



Here are a few of the other proposed logotype options:



Heart of Filth



As a designer, sometimes you have to opportunity to create a visual identity for a cause, brand or service you are passionate about. We consider that a win / win. Such the case with the Wallfilth logotype. If you are even remotely familiar with Alphabet Arm, you probably are familiar with our love affair with Instagram. It just so happens we are drawn to, and tag a great many images with ye olde hashtag > #wallfith. The Wallfilth account itself is a lovingly, curated feed overseen by the talented @shell_kr. The logotype is intended to play off the depth and dimension of a corner of a building. Naturally – the aesthetic of the type treatment needed to compliment the feed’s gritty, peely, textured images. Keeping the legibility and scale top of mind was key, given the fact a great many of the feed’s fans view on a mobile screens. Initially, we debated whether or not the “positive” version (black logotype on white field) was reading better than it’s “negative” counterpart. Ultimately, Team Wallfilth felt they both held up and they are used in conjunction with one another. Like stated previously, win / win.





your holiday shopping just got awesome

CBKids02 Are you a creative type with kids, nieces, nephews, cousins, etc.? Do you have a deep appreciation for all things otters and a sense of responsibility for teaching the correct way to treat people? Perhaps you have a reputation of always snagging the coolest holiday gifts?


Well, our fiends at Cotton Bureau Kids just added our “Golden Rule” design to a line of infant + toddler t-shirts and onesies. Tons of apparel colors and styles to pick and choose from. Get to gifting!



Official Release : Day 1



Sundays are magical for a number of reasons… sleeping in, glorious brunches, professional football tournaments, and of of course, just one day before the new and improved is released into the wild.

– Team Alphabet Arm


Official Release : Day 2



The weekend has come, but that does not stop our countdown, just two days left before our new website goes live. Stay tuned for the launch on Monday!

– Team Alphabet Arm


Official Release : Day 3



The fully official, officially licensed, completely official countdown continues for the launch of our new website! We appreciate your continued patience and enthusiasm, now just three days left. Stay tuned for the launch next Monday!

– Team Alphabet Arm


Official Release : Day 4



It’s official, the new website countdown continues! We know it can be difficult to wait, but there are just four days left. Stay tuned for the launch next Monday!

– Team Alphabet Arm


Official Release : Day 5


It’s official, the new website countdown has begun! We know it can be difficult to wait, but there are just five days left. Stay tuned for the launch next Monday!

– Team Alphabet Arm


That’s the spirit!



Fresh of the press, we are happy to share two t-shirt designs we created for Tuthilltown Spirits. Just like the distillery, these shirts celebrate their local ingredients — New York state’s grains and fruit. Today, Tuthilltown Spirits distills vodkas from apples grown at orchards less than 5 miles away from the distillery in the Hudson Valley.


Topping Off the Week

Hi there, I’m Ivanna Lin, a current Youth Design intern at Alphabet Arm this Summer. I started interning two weeks ago, and everyday has been an exciting with a variety of cool, new projects. However, there was a morning that was kind of different from the others. Aaron (Alphabet Arm’s Art Director) and I stepped out of the studio and did some hands-on creative work with Youth Design.


On Tuesday, July 29th, we joined the Youth Design / Troy Boston Team. The team consisted of Youth Designers, mentors, volunteers, and YD staff. Troy Boston, a new, multi-building development in South End, was hosting their “Topping Off Ceremony”. As a part of the eventful morning, Gerding Edlen Developers invited us to paint one of the buildings ibeams. Our color palette was a combination of orange, white, black and gold, a mix of both Youth Design and Troy Boston’s brand colors. Our assignment was to create designs that were inspired by our city and the Troy Boston logotype. With a nudge from Aaron, I volunteered to work on the logo (my typography exercise of the day). Aaron developed on a design that symbolizes the positivity of Boston. Beside getting the opportunity to be creative, we also go to witness the incredible view of Boston on the 12th floor of larger of the two buildings. And finally, we saw our very own ibeam being placed on the top of the building. Now, if you find yourself on I-93 South, you just might see our dashing ibeam proudly placed on the 17th floor (but of course, keep your eyes focused on the road!). – Ivanna Lin  //  Design Intern


Stay tuned for these gems to soon join our fair skyline:


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