Alphabet Arm Design News

Avid readers might remember the Loot logo we designed and posted a while back. To refresh your memory, Loot is an” industrial artifact and handmade goods emporium” in Turner Falls, MA. We think such a quirky shop deserves an equally quirky brand. With that in mind, we set out to design their business card with some real personality, complete with laser die-cut type. We called on LaserLogik in Syracuse to pull off this seemingly impossible task. Lasers, seriously! We were blown away to see the precision with which they executed the die-cut. Take a close look at how thin the “bridges” are on the stencil type. All in all, we like to think the Loot business cards are as memorable and unique as the shop itself.

We were enthusiastic to see some of our business card designs among those featured on CBS Sunday Morning. We’ve been long-time fans of the show and it was awesome to see our designs on screen along with the iconic Sunday Morning sun logo. See the video here.

Here are some screenshots…

Check out the highlighted business cards we’ve designed over the years.

A few months back we wrapped up a new logo design for Joe Wallace Photography. After spending countless hours tweaking the perspective of his Dodge M37 and finessing the shadows to create just the right amount of detail, we wanted to give the same attention and focus to his new office system. You’ll notice we created layers of design elements inspired by passports, luggage tags and other utilitarian materials. We liked the fact that the cards seem to have a voice that suggests Joe is a hard working photographer who get’s it done. Yet, they still maintain an approachable personality and they don’t take themselves too seriously (kind of like Joe, himself).