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Family owned and operated for over 50 years, the Murray Design showroom showcases a variety of bath and kitchen appliances from top industry brands. The Murray Design marketing team felt the previous identity and branding were no longer representative of the products they offer. Furthermore, they were concerned the branding didn't connect with their changing demographic.
Alphabet Arm set out to create a clean, sleek identity to reflect the beauty of Murray Design's product collection and honor their talented team of designers. Drawing inspiration from the curvature of the many fixtures and appliances found in the showroom, we rendered a mark that embodies both a faucet and an M that embraces a sophisticatedly, minimal aesthetic. For the color system, we utilized a calming blue and a metallic silver, naturally representing both water and the reflective finish found on many of Murray's products.
Previous logo before Alphabet Arm got our hands on it:

This report, just in…

Branding identity It is the duty of the court reporter to record spoken word in the form of written language. This documentation process is invaluable in a courtroom setting, as well as for live captioning for broadcast television. Reporting companies – more often than not – bare rather lackluster branding, but Jones & Fuller Reporting decided that it was time for Alphabet Arm to give them a new look to stand out from the pack. The process began with a conversation regarding the company name itself. J&Fbloggery In order to depict the note-taking nature of Jones & Fuller's business, it was important that the mark featured both the appearance of a “verbal” graphic element to imply speech as well as an element based in writing. By dividing the form of a speech bubble in two and making one half representative of a transcript, we create an opportunity to visually explain the responsibilities of court reporting itself. Once the logo re-brand was complete, Alphabet Arm developed the system of office materials and marketing collateral.   Branding identity Branding identity Branding identity Logotype + naming prior to Alphabet Arm's re-branding: J&Fpriorlogotype

get up and glo…

glomagLogos Glomag is the name, funky fashion is the game. Gloria Magale recently took her fun, personal, fashion project to a new level with an official brand: Glomag. Alphabet Arm worked with Gloria to refine the company name, and create a unique, cost effective, branding system. We developed hang tags, rubber stamps, apparel hem tags and a beefy set of 34pt. business cards which feature edge painting.   glomagBCards01   When tasked with creating a mark that captured the edgy nature of Gloria's clothing, we pulled inspiration from the clothes themselves. After a review of the line, we picked up on the common use of oversized flowers which felt like a bold differentiator to our eyes. We embraced the vibrance and overall shape of the flower when creating the logo, and developing the Glomag color palate. The type treatment was inspired by graffiti and black letter letterforms. The sum of the parts harmoniously create a beautiful, feminine, and edgy brand system. Here are a few of our favorite additional Glomag logo treatments that didn't not make the final cut:   glomagAltLogos   glomagBCards02  

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"Alphabet Arm has been great to work with. They're professional, human, creative, and in touch. All of these attributes made re-branding with Alphabet Arm an enjoyable and valuable undertaking."
Patrick Barter, Founder, Director - Gracenote Coffee Roasters
If you know anything about Alphabet Arm, you know we are almost as passionate about coffee as we are about branding. So, when these worlds collide, we are happy designers. Initially, Gracenote reached out to us to develop some branded merchandise for them. After discussing the state of their current identity and it's inherent challenges, it was determined a re-brand was in order. Beyond the new typographic updates and streamlining the color palette, we also finessed the graphic elements themselves, creating a kinder balance between the lock-up elements. The next step was to propose new business card layouts. Given their aesthetic, utilizing a robust chipboard stock and a new graphic language to contain and organize information seemed to serve their needs.
  GracenoteBCards   Next, we updated the retail bag labels, utilizing the established framework developed for the business cards.   GracenoteBags   Now, we are receiving all kinds of fun images from the founder sharing his various applications as he is exploring branding opportunities with the new logo. He seems as inspired as we did (not to mention, he fueled our creativity with several bags of his spectacular product!)   GracenoteSignage01

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Office System and Business Cards,Recent Logo Projects | Wednesday, September 5th, 2012

We just wrapped up a new branding project for a long-standing client of the studio. Stillwater Unlimited  –  a division of the Buy Atarax Without Prescription, Ferree Group, Inc. –  is an all inclusive, concierge level service that delivers best-in-class home services to their client's doorstep. What does all this mean, buy cheap Atarax no rx. Purchase Atarax online, High level property & lifestyle management, silly, buy Atarax no prescription. About Atarax,  Given their white glove service and discerning clientele, we felt the need to have the identity share the same sophisticated and stylish attributes, online Atarax without a prescription. Rx free Atarax, The final logo features a rendered, monogram waveform set which was inspired both by the location of their clients homes (ocean front, purchase Atarax for sale, Order Atarax online overnight delivery no prescription, lake side, etc.) and the luxury brands they have come accustom to, low dose Atarax. Buy Atarax without a prescription, We paired that with trusty, typographical foundation, buy generic Atarax, Atarax price, coupon, keeping the mark fully accessible.

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And a sneak peep at their business cards:


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