Zip This!

Alphabet Arm Gear,New Merch Design | Monday, April 4th, 2011

Our old pal designbot aka “El Cahote” makes it’s triumphant return on this slim-fit, Independent Trading Co., soft as heck hoody. Featuring a covered zipper with a White + Gray imprint on the front and an additional Gray back shoulder imprint to get your gears churning. This promise to move quickie, get you one while you can now.

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Goin’ Big / Part 01

We recently did a little merchandise testing with a new print technique our homies at Jakprints are perfecting. It’s a process implementing full color, high resolution dye sublimation. So, creating unique, one-off shirts is very simple. As a busy design studio, there are plenty of bits and pieces of ideas or treatments we’ve amassed over the years that haunt us. Even if a client didn’t deem them worthy, this is a fun way to get them a second chance at a little exposure. We have a couple different shirts we’ll share with The Bloggery over the next few weeks. This piece, in particular, features one of the many studio mascots (The Football’r) set against some leftover photo elements from a design installation (Graphic Takeover) we tackled back in ’06. Old school baby!

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put a lid on it…

Being a design studio who is often hired to design logos + develop identity systems that can fluidly apply to a variety of mediums, it’s always a hoot to use our logo much the same way. To that point, we like hats. Baseball hats in particular. Branded baseball hats to be very specific. Now we finally have our own. You can have your own too! Hit up the store. These will most likely go quickly, so get yours now or forever hold your hat. These are Yupoong Flexfit Wooly Combed Twill Caps available in S-M + L-XL.
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All about the Acronym

We recently re-branded an apparel company who has made their name largely due to the meaning of that very name. If you don’t know what Dilligaf stands for, you probably know someone who does. It’s an acronym that ends with a question. That was one of the visual cues we wanted to address while developing their new logo. Their rabidly loyal fans wear Dilligaf apparel like a shield of honor – you guessed it – visual cue #2. Lastly, we wanted their brand + line to soar above the typical graphic solutions (skulls, gothic type, snakes, dark tones, skulls, splattered blood, skulls, etc.) that seems to dominate their customers’ culture. During our initial meeting, there was a very frank discussion as to whether Alphabet Arm was actually the appropriate studio for this project or not. To their credit, the team at Dilligaf convinced us that we were. We’re happy they were so persistent. They too seem to be happy, which might be why they wrote this kind review on Yelp, “The folks at Alphabet Arm have enabled us to elevate our line to a totally higher level.  They have inspired and amazed us both with their professionalism and their incredible understanding of our product.” TFTKW*

*Thanks For The Kind Words

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Thinking Outside the Bun…

New Merch Design,Other Work We're Stoked About | Wednesday, November 10th, 2010

It’s always both refreshing and exciting to see a long-standing business with years of success embrace a new way of thinking about their brand’s reach. That couldn’t resonate any truer than our new client, Joe’s Famous Steak & Cheese. Instead of resting on their 40 + years of proudly serving Dudley Square, they have opted to go viral. The initial phase of their marketing efforts is a line of playful, stylish t-shirts. And guess what fortunate design studio they have decided to work with? Go ahead – take a bite!

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tune in, turn on and win this

It’s pretty obvious that we here at Alphabet Arm love music, and that’s why our latest shirt “Stereo Schematic“, is an homage to the equipment that brings the celebrated sounds to our ears. To share our enthusiasm for the recording process itself, and to make sure you are looking fresh this Fall, we are giving away a shirt to the first person to answers the following questions correctly. That’s right – it’s a three-parter:
A. How may Flux Capacitors are pictured?
B. What is the typeface used in this design? (HINT: it’s our studio standard)
C. How many speakers are included in the schematic?
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Attention Fellow Type Geeks!

Don't Take This Too Seriously,New Merch Design | Thursday, October 8th, 2009

It’s time for another contest. Typophiles, this one is for you. Take a good close look at the freshly released “Alphabetical” t-shirt and do your best to identify the typeface used on all of the numerals. The first blog reader to identify it wins a free shirt. Leave your answer in the comments and be as specific as possible. (Those of you reading this on The Facebook or The Twitter, make sure you enter your answers on our blog).

Previous Contest winners, as well as employees of the Province of Saskatchewan, Sherby Lou’s FroYo, bands who insist on stretching (or squishing) typefaces, representatives of DJ Cry Baby LTD, Pumpkin Bandage Co. and their respective affiliates and members of the immediate families of any employees of those organizations are not eligible to enter or win the Contest. This Contest is void where prohibited by law. Former interns: don’t even think about it.

AlphabeticalContest

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Alphabetical

Alphabet Arm Gear,New Merch Design | Wednesday, October 7th, 2009

We’re type geeks. Seriously, we’re not even ashamed of it. We’ve been waiting since we named the studio to design a shirt that would express our undying devotion to the alphabet (especially of the distressed, weathered variety). The perfect opportunity arose after one of our designers attended a recent antiques fair and stumbled across a veritable treasure chest of assorted vintage wood block type. After blowing all the funds from the studio’s petty cash drawer on the type, we were inspired to design this shirt. This time we had them printed on v-neck and standard crew neck American Apparel t-shirts. Grab yours at our store.

Alphabetical

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Win a shirt, you turkey!

Don't Take This Too Seriously,New Merch Design | Wednesday, September 23rd, 2009

You may have noticed that we have a new shirt design, dubbed “Music Connects Us”. We’re pretty psyched about it, so we want to give one away to a lucky blog reader. All you have to do is answer this simple trivia question:

Over the years, we’ve done a lot of work for great bands. Still, there are a bunch of bands that we haven’t worked with (yet). Which of these bands have we worked with?

A. The Pixies
B. NOFX
C. The Mighty Mighty Bosstones
D. Flogging Molly
E. Less Than Jake

Easy as pie (which Donovan hates). Just leave us the answer in the comments, first one to get it right wins.

Previous Contest winners, employees of the State of Nebraska, White Sauce Inc., Dr. Pancakes 24-HR Diner, Drive-Through Hoagies, Babies With Sunglasses Games, and their respective affiliates and members of the immediate families of any employees of those organizations are not eligible to enter or win the Contest. This Contest is void where prohibited by law. Former interns: don’t even think about it.
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Music Connects Us

Alphabet Arm Gear,New Merch Design | Thursday, September 17th, 2009

It should come as no surprise to anybody reading this that we’re huge music fans. It’s is a common topic of discussion here in the studio, we love working on music-related design projects and having some tunes playing is always a major creativity catalyst. Some of us are even musicians and veterans of local band scene. Our new shirt design pays tribute to the role music has in our lives. It’s aptly called, “Music Connects Us” and you can pick it up at our store now.

"Music Connects Us" front

"Music Connects Us" details

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