It’s no secret, we love coffee. In fact, we think it’s the most important meal of the day. We even have our own proprietary way of brewing our favorite beverage…find out our top secret method with this “coffee contraption” tee. And if that wasn’t enough, this shirt comes complete with it’s own fancy QR code technology. What are you waiting for? Head on over to the Alphabet Arm cafe to get yours.
We are super excited to share with you the new t-shirts we recently designed for Saucony. The limited edition tees will be available at their Boston Marathon Expo booth and select retail stores. The folks at Saucony were particularly great to work with and we are enthusiastic to be a part of the project. Get yours for Marathon Monday!
Our old pal designbot aka “El Cahote” makes it’s triumphant return on this slim-fit, Independent Trading Co., soft as heck hoody. Featuring a covered zipper with a White + Gray imprint on the front and an additional Gray back shoulder imprint to get your gears churning. This promise to move quickie, get you one while you can now.
We recently did a little merchandise testing with a new print technique our homies at Jakprints are perfecting. It’s a process implementing full color, high resolution dye sublimation. So, creating unique, one-off shirts is very simple. As a busy design studio, there are plenty of bits and pieces of ideas or treatments we’ve amassed over the years that haunt us. Even if a client didn’t deem them worthy, this is a fun way to get them a second chance at a little exposure. We have a couple different shirts we’ll share with The Bloggery over the next few weeks. This piece, in particular, features one of the many studio mascots (The Football’r) set against some leftover photo elements from a design installation (Graphic Takeover) we tackled back in ’06. Old school baby!
We recently re-branded an apparel company who has made their name largely due to the meaning of that very name. If you don’t know what Dilligaf stands for, you probably know someone who does. It’s an acronym that ends with a question. That was one of the visual cues we wanted to address while developing their new logo. Their rabidly loyal fans wear Dilligaf apparel like a shield of honor – you guessed it – visual cue #2. Lastly, we wanted their brand + line to soar above the typical graphic solutions (skulls, gothic type, snakes, dark tones, skulls, splattered blood, skulls, etc.) that seems to dominate their customers’ culture. During our initial meeting, there was a very frank discussion as to whether Alphabet Arm was actually the appropriate studio for this project or not. To their credit, the team at Dilligaf convinced us that we were. We’re happy they were so persistent. They too seem to be happy, which might be why they wrote this kind review on Yelp, ”The folks at Alphabet Arm have enabled us to elevate our line to a totally higher level. They have inspired and amazed us both with their professionalism and their incredible understanding of our product.” TFTKW*
*Thanks For The Kind Words
It’s always both refreshing and exciting to see a long-standing business with years of success embrace a new way of thinking about their brand’s reach. That couldn’t resonate any truer than our new client, Joe’s Famous Steak & Cheese. Instead of resting on their 40 + years of proudly serving Dudley Square, they have opted to go viral. The initial phase of their marketing efforts is a line of playful, stylish t-shirts. And guess what fortunate design studio they have decided to work with? Go ahead – take a bite!
It’s pretty obvious that we here at Alphabet Arm love music, and that’s why our latest shirt “Stereo Schematic“, is an homage to the equipment that brings the celebrated sounds to our ears. To share our enthusiasm for the recording process itself, and to make sure you are looking fresh this Fall, we are giving away a shirt to the first person to answers the following questions correctly. That’s right – it’s a three-parter:It’s time for another contest. Typophiles, this one is for you. Take a good close look at the freshly released “Alphabetical” t-shirt and do your best to identify the typeface used on all of the numerals. The first blog reader to identify it wins a free shirt. Leave your answer in the comments and be as specific as possible. (Those of you reading this on The Facebook or The Twitter, make sure you enter your answers on our blog).
We’re type geeks. Seriously, we’re not even ashamed of it. We’ve been waiting since we named the studio to design a shirt that would express our undying devotion to the alphabet (especially of the distressed, weathered variety). The perfect opportunity arose after one of our designers attended a recent antiques fair and stumbled across a veritable treasure chest of assorted vintage wood block type. After blowing all the funds from the studio’s petty cash drawer on the type, we were inspired to design this shirt. This time we had them printed on v-neck and standard crew neck American Apparel t-shirts. Grab yours at our store.
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