That’s the spirit!

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Fresh of the press, we are happy to share two t-shirt designs we created for Tuthilltown Spirits. Just like the distillery, these shirts celebrate their local ingredients — New York state’s grains and fruit. Today, Tuthilltown Spirits distills vodkas from apples grown at orchards less than 5 miles away from the distillery in the Hudson Valley.

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You just might be our Type.

Lovers of Typography, we come to you bearing good tidings. Our previously-sold-out, ode to archival typography t-shirt, is now available again. Christmas miracle? Perhaps. Only available for a limited time – most definitely.

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Our “Awesomely Alphabetical”  t-shirt is now being featured on a fantastically brilliant, radical online shop > Cotton Bureau. It features a two color imprint on a luxurious, American Apparel tri-blend, heather black tee. The hitch is, you only have a couple days to order yours as the production window will be quickly closing, grab your here. Happy Kwanzaa!

Hers:

AwesomelyAlphabeticalWOMENS

His:

AwesomelyAlphabeticalMENS

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We H E A R T Coffee

It’s no secret, at Alphabet Arm, we love coffee. In fact, we think it’s the most important meal of any given day. Simply follow our proprietary brewing system for a perfect cup!

 

CB-CoffeeContraptionDETAIL

 

Our “Coffee Contraption” t-shirt is now being featured on a fantastically cool online shop, Cotton Bureau. Cotton Bureau is a curated online community for design and tech-focused t-shirts. These are ultra-soft, Athletic Blue, Tri-Blend American Apparel shirts. That all sounds like the perfect cup – right? There is a catch – you only have a couple days to order your own as the production window is quickly closing, grab your here.

Hers:

CB-CoffeeContraptionWOMENS

His:

CB-CoffeeContraptionMENS

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The Golden Rule in your Cotton Bureau

CottonBureauGoldenRule

 

That’s right, our shirt The (wearable) Golden Rule is being featured on a fantastically radical storeCotton Bureau is a curated online community for design and tech-focused t-shirts.

Why The Golden Rule you ask? What better way to remind ourselves to be good human beings, and treat our fellow man with respect and honor?  And if a sweet set of otters, and a little pun re-mix helps us do that, well…then we all win.

The catch is, you only have a couple days to order your own as the production window is quickly closing, get to it!

Hers:

CottonBureauGoldenRuleW

His:

CottonBureauGoldenRuleM

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Mx2 Cx1

M2C1dualhatsAs a design studio, there are a couple key principles we live and breathe: “Happy clients make the world go ’round“, “Don’t fear the Pantone book“, “Not all typefaces are created equal“, “Never put your hand down a garbage disposal“, and “Measure twice, cut once“.

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The last of which inspired us to embroider on these sweet Yupoong Flexfit Wooly Combed Twill Hats (in your choice of Navy Blue or Black). Now you can proudly share this rule with all you encounter. Designers, Contractors, Painters, Cabinet Makers and Mathematicians will undoubtably agree.

M2C1blackhat

Grab your ruler, let’s do this thing! Order your’s here.

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The (wearable) Golden Rule

What better way to remind ourselves to be good human beings, and treat fellow humans with respect and grace?

Simply combine a sweet set of otters and a little pun re-mix – based on the age old golden rule and it all becomes quite clear. Tune in, turn on, crack yourself a clam!

Snag one for you here!

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T-Shirt of Champions

 

Just in time for the upcoming Summer Olympics, the graphic tees we designed for team Saucony’s Wallace Spearmon Collection have been released. Saucony asked us to propose several apparel designs for the decorated 200M sprinter. Most of the Alphabet Arm crew are avid sports fans, so we jumped at the chance to design pieces that would represent the style of a 2008 and 2012 Olympian. We created an emblem that encompassed the qualities of a world class athlete: speed, precision and symmetry. We then did some distressed the crest to give a the feel of  diehard training and exhaustive preparation. In the end, we’re very happy with the colorways Saucony finalized for the line. Hopefully we’ll see some dedicated fans rocking these shirts in their support of Spearmon in London. Good luck, WS.

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Adventures in Graphic Design

Have you ever imagined an all-powerful Ray Gun that you could blast at any lame design – and presto – it would be transformed with turbo-boosted, super-rad, visual awesomeness? Well, that was the inspiration behind our latest t-shirt design. Not to mention a plethora of snobby typographic tirades. If you look close, you’ll even notice a nifty overprinting of transparent yellow (engineered especially for design nerds). We know, this all sounds like science fiction, but you can order yours now!

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tee it up!

New Merch Design,Press | Friday, January 27th, 2012

Woo Hoo! We are always stoked when someone takes the time to write about the studio or review our work. Recently, The Tee Gazette posted a very nice piece about us. The Tee Gazette reviews a boatload of apparel companies and designers who specialize in apparel design, so yeah, it’s pretty sweet. We recently got turned onto the site after one of our clients, Invisible Sun, had some of their shirts reviewed. We were so inspired, we worked up this lovely t-shirt design!

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Masked!

This masked lucha head came about while we were designing a marketing piece for the studio (it’s since appeared in a number of applications).
It was only after each person who received the piece stated, “this would make a really sweet t-shirt,” did we think to ourselves, “this would make a really sweet t-shirt”. Not only are they offered in the glorious blue + heather red option, there is an equally kick-ass gray on gray version available! Both are screen-printed on American Apparel – and wouldn’t you know – make a joyous holiday gift (sorry, tacos no longer included)!

For your viewing pleasure > various uses of the famed lucha libre character.
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