Hey, What’s the Big IDEA?

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Alphabet Arm and our partners: G2 Technology Group and Amazon Web Services are calling all Entrepreneurs & Start-ups for a new competition. 

There is a local scene of innovation here in Boston’s Innovation District, and we want to show future generations of entrepreneurs that their ‘Big IDEA’ means something to all of us here in the Boston community.

You could win $10,000 in cash and more than $30,000 in prizes for your innovative business idea. It’s easy, all you have to do is provide links, upload a document, or fill out the online form with an Executive Summary of your Business Proposition and a short “Elevator Pitch.” Find out more here>

And, yes, of course we designed the logo and collateral.

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The Coolest Geeks We Know

G2 Technology Group is an information technology consulting firm focusing on ongoing support, technology consulting, and information technology project management. In other words, “High tech solutions from down to earth people.” They do an outstanding job of taking care of all of the technological mumbo-jumbo and explain it in simple terms that anyone can understand. If you’re in search of an awesome team of geeks (we mean that in the best way possible) to act as your outsourced IT department, we highly recommend them.

We’ve collaborated with these fine folks on several projects over the past few years, including rebranding G2 from the logo up. So, when they asked us to design their new website, we were quite enthusiastic to get started. Usually — if anyone asks us about designing websites — we run for the hills screaming in fear. You see, designing websites isn’t really our bag. Why, you say?… the simple answer is that we just don’t enjoy the process anywhere near as much as we enjoy designing for print. It has to be a pretty special project with amazing people for us to bend our rule. In the case of G2, it was a no-brainer.

We kicked off the project by organizing a photo shoot of the G2 team. Based on their unequalled customer service and emphasis on the human side of IT we understood the importance of showcasing the people behind the scenes.The photographic theme was continued throughout the site by featuring images of the Fort Point Channel area of South Boston (where G2 proudly calls home). We also introduced a system of simple icons to help users understand the complex offerings described on the site.

All of this web design talk is given us a headache; we’re spending the rest of the afternoon with a pencil and a sketchbook.

 

 

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When constructing a good website…

G2 Technology / Web Partners,Web Design | Wednesday, July 13th, 2011

Alphabet Arm developed the logo and business cards for the Ferree Group a number of years ago. Since then, we have worked closely with the general contracting firm. We’ve designed advertising, marketing materials and branded a bodacious, vintage van for the firm who’s specialty is fine home renovations.

All that is fine and well, but without a complimentary web presence, how many potential leads could be lost? For that very reason we developed the Ferree Group website with our development partners, G2 Technology Group. The general contracting firm’s branding system worked seamlessly into an – easy to navigate – web portfolio.

Hop on the site, view the Ferree Group’s recent projects and fill out a contact form if you find yourself in need of their top notch services. And always remember – measure twice, cut once!

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