Droppin’ Science… err.. Art

Events | Wednesday, December 16th, 2009

We were recently asked to give a lecture at MassArt in our home town of Boston. The topic was to be our design process. We pulled together a broad range of work ranging from identity design to CD art direction to print collateral. The turnout was great and the students seemed really enthusiastic—and we only had very minor technical difficulties—I’m looking at you Preview! One of the students, Caley Ostrander, posted a nice, little write-up on her blog [here].

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Open Office Hours Tomorrow

Events | Monday, December 14th, 2009

In case you’re still on the fence, we would like to encourage you to book a slot for our Open Office Hours tomorrow morning. You can read more about them at the original post, and see the calendar below for the open slots. They are a great way to get some very objective and honest opinions on where your business stands from a branding and creative standpoint. We’re also looking at them as a great opportunity to network and talk to some people who may be out of our typical circles. Lastly, we’d like to stress that it doesn’t matter the size of your company: big, small or in between, we’d be more than happy to chat.

If you’re interested in booking a slot, you can e-mail us here or call (617) 451-9990. We’re located in Boston’s South End (map).

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Open Office Hours with Alphabet Arm

Don't Take This Too Seriously,Events | Wednesday, December 2nd, 2009

Open Office Hours with Alphabet Arm Design: How does effective identity and branding help to quickly establish your start-up or new company? How can rebranding your company reposition you as a leader in your respective industry? Gather unique insight from the award-winning studio that has built their reputation on developing bold, creative and distinctive design solutions for their clients.

10 minute slots available from 9:30am to 11:30am on Tuesday, December 15th.
See available slots below.

Contact: openofficehours@alphabetarm.com / 617-451-9990 to reserve your spot.

Open Office Hours are your opportunity to receive targeted input and advice from industry professionals, without the pressure of cost or obligation. In the provided 10 minute slot, attendees are given an open forum to discuss anything related to identity and branding.

Alphabet Arm – 500 Harrison Avenue, Studio 3R, Boston

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The ABC’s of Expressive Type

Events | Thursday, November 19th, 2009

By Donovan “Donny Bloggernaut” Brien

Being a student, one of the hardest things to concentrate on is making typography itself expressive. Graphic design, after all, is a layered and complex artform, and its very easy for students to forget about their type in the process of design. Knowing Alphabet Arm’s passion for typography and exceptional talent for making type expressive, I invited the team to come down and give a workshop at Boston University for the BU AIGA student group, which they happily agreed to do.

The workshop specifically concentrated on weathered type treatment both on the computer and by hand. The students were asked to create a composition based on their initials using a pool of resources provided for them. They were then taught various ways to use the type expressively and methods of achieving an archival and weathered feel to their type.

As the students worked, Aaron, Ryan, Ira, and Chris helped the students with technical issues, design choices, and suggested methods to help them achieve successful designs.

Overall, it was hugely successful and was extremely well received by the students. Check out some photos from the workshop below.

workshop_pictures

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Cut & Paste Global Championships

Events | Thursday, October 15th, 2009

If you’re an O.G.A.B.C.B.R (Original Gangster Alphabet Arm Blog Reader) you might remember that Chris competed in the Boston, Cut & Paste Digital Design Tournament. Tomorrow evening Chris will be competing in the Cut & Paste Global Championships in New York City. For those of you that aren’t “in the know,” the Cut & Paste competition consists of designers going head to head in a battle royal. The concept is simple, though ridiculous, design something from scratch, based on a theme, within fifteen minutes. Oh, and do it in front of a huge crowd of people. The Global Championship consists of the winners from each of the 16 cities (LOS ANGELES, SAN FRANCISCO, PORTLAND, BOSTON, NEW YORK, TORONTO, CHICAGO, AMSTERDAM, LONDON, BERLIN, BARCELONA, MILAN, SHANGHAI, TOKYO, SYDNEY) coming together to determine who is the champion of the universe (not to be confused with He-Man, he’s the MASTER of the universe you turkey).

Here’s the details:
Date: Friday October 16th, doors open at 7pm
Where: Hammerstein Ballroom, NYC

GClogo_pic_final1

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Monolith Recap (Top 10 List and iPod Winners)

Events,Recent Logo Projects,Sounds We're Digging | Wednesday, September 16th, 2009

This past weekend we flew out to Colorado for the Monolith Music Festival. (For those of you that don’t remember, we branded and designed nearly all of this year’s campaign). We had an amazing time—going into great detail would be too difficult—so we decided to break it down into a simple, concise list of our favorite moments/things.
Highlights1

Our Monolith Top 10 List

10. The epic landscape
9. Boston band, Passion Pit, causing Red Rocks to bounce. Literally.
8. Being on the verge of sickness from endless honey-roasted peanuts courtesy of the SouthWest Airlines booth
7. Riding in Method Man’s van (you’ll have to ask us for the sorted details)
6. Watching M. Ward at arm’s length
5. Experiencing The Mars Volta experience from back stage
4. MF Doom performing 20 feet from our booth
3. Being on stage while Rahzel KILLED IT and then getting high-fives from the legend-himself.
2. WaterCourse Foods – epic vegetarian dining
1. Cross-promoting our services, cavorting and sharing a booth with our pals at Jakprints!

Highlights2

Speaking of Jakprints, we teamed up with them to give away an iPod Touch on both Saturday and Sunday. The contest consisted of a festival-photo-scavenger-hunt. In true-fashion we branded the giveaway, designing hand-out cards, a horde of banners and some insanely sick, dye-sublimation t-shirts—all beautifully printed by Jakprints (of course!)

In order to be entered into the drawing one would need to shoot photos of the 5 items on our list before the last band went on (each day). We were really pleased with the amount of people that participated. We received some fantastic images to put it mildly. In the end there could only be one winner each day—so big congrats to our winners!:

WINNERS!
Jenna Spencer and April Ramquist

JennaSpencer-Saturday-Winner
Jenna’s photos from the Saturday contest:
1. The Jakprints/Alphabet Arm booth 2. The Monolith Logo 3. Someone with a band tattoo 4. A white dude with dreads 5. Someone wearing fresh, green sneakers

AprilRamquist-Sunday-Winner
April’s photos from Sunday contest:
1. Someone doing a handstand 2. The Esurance logo 3. Someone with a completely righteous tie dye shirt 4. A radical mullet 5. A recycling bin

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AFTA the AFTA

Events | Wednesday, July 22nd, 2009

As some of you may know, last week we hosted an AIGA AFTA event. We had a rather adventurous theme for the evening which was to ask each attendee “Tell us record that inspires you.” We then took that album cover and printed it on their nametag. We also had built a web-application that populated the letters A.F.T.A with the chosen album covers in live time. From what we heard of the AIGA higher-ups we were to expect 50-60 guests, when we printed our 120th nametag (and subsequently ran out) we realized the event was well-attended. If you are reading this and you attended—thank you for coming out! Our friend, Liz Linder, did us a solid and took a couple quick pictures documenting the evening.
AigaAfta

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