Hey, What’s the Big IDEA?

BBI_logo

Alphabet Arm and our partners: G2 Technology Group and Amazon Web Services are calling all Entrepreneurs & Start-ups for a new competition. 

There is a local scene of innovation here in Boston’s Innovation District, and we want to show future generations of entrepreneurs that their ‘Big IDEA’ means something to all of us here in the Boston community.

You could win $10,000 in cash and more than $30,000 in prizes for your innovative business idea. It’s easy, all you have to do is provide links, upload a document, or fill out the online form with an Executive Summary of your Business Proposition and a short “Elevator Pitch.” Find out more here>

And, yes, of course we designed the logo and collateral.

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Get Your Learn On.

Don't Take This Too Seriously,Events | Monday, August 5th, 2013

intelligentlyStacked

Our very own Art Director, Aaron Belyea, has been asked to teach another class at intelligent.ly this week. He will be joined by Kimberly Rose, the CEO and Founder of the apply named, NameGirl. The class, “How to Name Your Company & Design a Knockout Logo“, will be held on Wednesday, August 7th. If you a Bostonian entrepreneur, a start-up savant, or a local business owner, this could prove to be a highly beneficial class reinforcing the importance of your brand positioning and visual identity.

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get schooled!

Branding,Events,Recent Logo Projects | Wednesday, May 2nd, 2012

Alphabet Arm recently finished creating the logo for intelligent.ly and is well underway crafting the overarching brand for the smart, new learning environment. Intelligent.ly helps entrepreneurs and business owners learn what they need to know to win, from people who’ve done it before. A wide array of engaging classes from some of the most respected thought leaders in the Boston startup ecosystem are being offered. We wanted the logo to feel as dynamic and exciting as the teaching concept itself. With that in mind, we felt it was important that the identity’s icon take on a structured and dimensional form playing off the physical space of the campus. Extra Credit: Our very own Art Director will be offering a series of need-to-know design classes as well, sign up for the initial course, “The Importance of Design & Branding” on May 21st.

 

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SUB \ URBANS

Events,Other Work We're Stoked About | Wednesday, April 25th, 2012

 

We are enthusiastic to announce that our very own Ryan Frease and his wife Jessica will be featured in an upcoming gallery show presented by our friends at Goosefish Press (and they were kind enough to create a Facebook event page for the reception).

Please join us at the opening reception on May 4th from 5:30pm – 8:30pm

Sowa First Friday at Goosefish Press, 450 Harrison Avenue (#65)

The show will be up from May 1 – June 28

 

 

 

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Everybody Loves Raygun

Events,Not For Sale,Other Work We're Stoked About | Wednesday, March 7th, 2012

We recently tried our hand at some traditional screen printing. It had been a long time since we’d tried pulling prints by hand and there was quite a learning curve. The strategy was to do ourselves a favor by designing a piece with overprinting that did not require tight registration. After overexposing the screen 3 times, we finally got it right. We learned a lot in the process, although we got neon green fingerprints on everything.

Why did we spend our time getting covered in ink, spilling emulsion and inventing new swear words, you may ask? The answer is two-fold. We wanted to promote our recent public artist talk at Montserrat Collage of Art. And we’re psyched to report that our piece will be hanging among amazing creative company at The National Poster Retrospecticus. “Lincoln Arts Project presents The National Poster Retrospecticus, a collection of hand-printed posters from over 50 local, regional, and national artists.” Not to mention, the show is curated by none other than JP Boneyard, friend of the studio and former intern. Check out the list of participating artist for a seriously impressive list of poster creatives.

 

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TEDx Cambridge > Thrive

Events,Partners,Recent Logo Projects | Wednesday, November 23rd, 2011

Alphabet Arm recently collaborated with our good friends at Brandon Bird Design to design the branding elements for the latest TEDx Cambridge event: Thrive. The one-day event went over fantastically and we are proud to have been a part of this gathering of regional intellectuals and innovators. The talks, demonstrations and performances focused on an exploration of our brains and bodies, questioned the relationship between nature and nurture, and examined the different understandings of the good life — in essence, how do we thrive?

Brandon Bird Design, a multi-disciplinary design firm specializing in exhibit design, approached Alphabet Arm to contribute by designing the Thrive logo, printed collateral and consult on the signage and multimedia displays. Together, we created a logo that would literally represent the idea of a thriving organism. A logo that could show growth, progress, and vigorously flourish. The final logo solution was a mark that had several stages of growth and expansion that would reveal itself over the event.

Special thanks to Justin Ide for the stellar photography : http://www.justinide.com/

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Guilty by Association: Update

Events | Wednesday, April 14th, 2010

As promised in a previous posting, here are some images from Guilty by Association, our recent gallery show with Chris Piascik. A big thanks to everyone who attended the opening and gallery talk at the Silpe Gallery, Hartford Art School. Our pal, Jamie Murrett did us a favor and provided photography. Have a look:

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Open Office Hours 2.0: High Speed – Brand Audit

Events | Wednesday, March 10th, 2010

Is your brand lacking inspiration or languishing in a “we’ll try and tackle that tomorrow” strategy?
Does your in-house creative get handled by the Accounts Receivable department?
Is the tag line on your web site different than that on your business card?
Are you unsure if your messaging is highlighting your capabilities or targeting your ideal clients?

Gather your branded materials, business cards, sales collateral, website screen-shots and schedule a get together with us for some objective feedback and strategic advice on how to fine tune your brand.
We have nine years of experience working with start-ups and entrepreneurs. Our studio is known for developing thought provoking identities that help our clients appear focused, established and as innovators within their industries. These identities can then serve as the groundwork for an entire brand—from an office system and website to marketing materials and campaigns.

Contact us at: 617-451-9990 or info at alphabetarm.com to schedule your complimentary 15 minute time slot.

Event Date: Tue, 03/30/2010 – 9:30am – 11:30am
Location: Alphabet Arm 500 Harrison Avenue, 3R Boston, MA 02118

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Guilty by Association

Events | Wednesday, March 10th, 2010

{Facebook event page}

We are quite excited to announce that we will be having a gallery show along with fellow Alphabet Arm’r Chris Piascik at Silpe Gallery located at the Hartford Art School. The show will feature a broad selection of our design work as well as art pieces. Come one, Come all!

Here’s the details:
Opening: April 6th 6:30PM – 9:00PM
Show Duration: April 4 – 8
Gallery Talk: 7:00PM
Gallery Hours: Monday – Friday 9:00AM – 4:30PM, weekends by appointment
Sponsored by: CADC and the Hartford Art School VCD Department

Silpe Gallery, Hartford Art School
University of Hartford
200 Bloomfield Avenue
West Hartford, CT 06117

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Helping out the Little Wanderers

Events | Wednesday, December 23rd, 2009

In all of the craziness of the holiday season, it’s sometimes easy to forget about the really important things. That’s one of the reasons that we volunteer every year at The Home for Little Wanderers annual “Big Wishes for Little Wanderers” gift drive. The most vital reason, however, is that volunteering is a small thing that we can do that hopefully impacts some kids who have little else to look forward to during the holiday season. The staff at The Home is great, and there’s always a solid crew of volunteers to help out. Donations were down again this year, which is unfortunate but understandable given the economic climate. If you are in a place to help out this year with a donation to The Home or another charitable organization, your gift will go even further this year.

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