Goin’ Big / Part 02

 

Hi there, as previously promised, we have some more merchandise testing examples with our home skillets Jakprints. It’s a relatively new process implementing full color, high resolution dye sublimation. This old chestnut, in particular, revives a previous t-shirt design we sold out of a few years back. “Giant Squid Attack” was limited to three colors in it’s previous incarnation. With dye sub printing, both numbers of colors and the imprint size are no longer an issue. Ink on!!!

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Goin’ Big / Part 01

We recently did a little merchandise testing with a new print technique our homies at Jakprints are perfecting. It’s a process implementing full color, high resolution dye sublimation. So, creating unique, one-off shirts is very simple. As a busy design studio, there are plenty of bits and pieces of ideas or treatments we’ve amassed over the years that haunt us. Even if a client didn’t deem them worthy, this is a fun way to get them a second chance at a little exposure. We have a couple different shirts we’ll share with The Bloggery over the next few weeks. This piece, in particular, features one of the many studio mascots (The Football’r) set against some leftover photo elements from a design installation (Graphic Takeover) we tackled back in ’06. Old school baby!

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Good Call!

Don't Take This Too Seriously,iPhone Cases | Wednesday, February 23rd, 2011

If you are at all familiar with our studio’s work (which seems silly to state if you’re reading our blog), you might recognize one of our beloved mascots, The Design-Bot, aka el Cahote. Over the years, he has appeared on Alphabet Arm merch, marketing materials, ads, and various promotions. He can now be seen on our Art Director’s iPhone case, expertly laser-engraved on bamboo courtesy of Grove. Check out this bad ass Portland based shop and see what they can make for you.

STUDIO DISCLAIMER: THESE EL CAHOTE IPHONE CASES ARE NOT FOR SALE OR AVAILABLE IN THE ALPHABET ARM STORE, SORRY POPS.
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put a lid on it…

Being a design studio who is often hired to design logos + develop identity systems that can fluidly apply to a variety of mediums, it’s always a hoot to use our logo much the same way. To that point, we like hats. Baseball hats in particular. Branded baseball hats to be very specific. Now we finally have our own. You can have your own too! Hit up the store. These will most likely go quickly, so get yours now or forever hold your hat. These are Yupoong Flexfit Wooly Combed Twill Caps available in S-M + L-XL.
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All about the Acronym

We recently re-branded an apparel company who has made their name largely due to the meaning of that very name. If you don’t know what Dilligaf stands for, you probably know someone who does. It’s an acronym that ends with a question. That was one of the visual cues we wanted to address while developing their new logo. Their rabidly loyal fans wear Dilligaf apparel like a shield of honor – you guessed it – visual cue #2. Lastly, we wanted their brand + line to soar above the typical graphic solutions (skulls, gothic type, snakes, dark tones, skulls, splattered blood, skulls, etc.) that seems to dominate their customers’ culture. During our initial meeting, there was a very frank discussion as to whether Alphabet Arm was actually the appropriate studio for this project or not. To their credit, the team at Dilligaf convinced us that we were. We’re happy they were so persistent. They too seem to be happy, which might be why they wrote this kind review on Yelp, “The folks at Alphabet Arm have enabled us to elevate our line to a totally higher level.  They have inspired and amazed us both with their professionalism and their incredible understanding of our product.” TFTKW*

*Thanks For The Kind Words

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“Pahkah” Puffin Spirit Month!

I have to say it – Alphabet Arm is an awesome studio. I have officially decided that Aaron and Ryan are probably the coolest bosses I could have hoped for, and while they primarily focus their daytime lives on kerning type and debating Pantone colors, they also enjoy other interesting activities such as listening to a variety of good music, eating lamb shank (Ryan) and tofu (Aaron), cracking jokes left and right, scaling the walls of tall buildings, and shopping for bidets. This is all very entertaining for me!

But seriously, it’s been about a month at the studio for me, and they are great people to be interning for not only because they are genuine guys, but they kick butt at designing and they provide a great learning environment for me to grow as a young designer. The efficient work pace and high quality of design Alphabet Arm delivers time and time again is positively influential. And so far I am having a blast!

The design tasks I have been given so far include developing concepts for logos, designing business cards, laying our marketing collateral, and prepping files for print. So far I have learned some handy shortcuts, new tools in the programs, and fun terms such as “indicia,” “bug,” “antiquated,” and “lock-up.” Oh Education, how you follow me in even the most entertaining of places!

I am looking forward to my last semester of school and continuing intern duties at Alphabet Arm. I expect to design some fun pieces (already 99% of my projects have been fun), learn more about design, the programs, and myself as a designer. I especially expect to have a great time doing it. I am very lucky to have been given this opportunity and discover design in new ways.

I was asked to think of a spirit animal that would represent me, because  the guys have all thought about their own animal metaphors before. Boneyard offered his suggestion of a puffin because I love orange and yellow, and I believe the puffin aesthetic relates because I am a fairly small person (puffins stand less than a foot tall). Puffins are definitely cool birds because they fly with their awkwardly shaped wings, but they also have the ability to dive into icy depths of salt water with their water-proof black feathers. So these little birds are adventurous, colorful, and have a fun attitude, which describes me! Now the studio is filled with the spirits of a dog, a puffin, a meerkat, and a cat!

Signing off, Amy “Pahkah”

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“Twelve Calendar Inserts and a Partridge in a…”

Calendar Insert,Don't Take This Too Seriously | Wednesday, December 15th, 2010
‘Tis the season. The snow is beginning to fall. The stars are shining brightly. But which is this you might ask? We’d like to think the image suggests a likeness to both. As this calendar collection began in January, we kicked it off with some composited images from the Mars HiRISE project. This month, we’ve come full circle with an equally ambiguous and dreamy image. Is it a blustery evening snow shower or blurred photograph of a telescope view? We’ll never say. What we would like to say is that we thoroughly hope you have enjoyed these monthly calendar installments designed by your friends at Alphabet Arm and majestically printed by Flagship Press.
We utilized a spot UV coating on the front of this December calendar. It’s a great way to subtly highlight specific elements within a composition. By using this print technique, one can add a level of information or visual interest without obstructing detailed imagery. Printing on a coated paper stock gives the maximum result of glossy contrast. Similar to the January calendar, we paired the spot UV with the flexibility and precision of 4 color process printing. That said, Happy Winter!
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The Bone Machine is no more.

Alright! It’s about that time. 22 projects, 35 lunches, 4 football breaks, and 12,621 jokes* later, I am hanging up my intern gloves here at Alphabet Arm. In an effort not to gush about how appreciative I am about my time here, I won’t go on about how awesome it was to work with Diego, how Aaron and Ryan were completely willing to help us learn the ropes, or how I feel like this experience has been one that has helped me grow in quite a few ways, both as a person and as a designer. I almost can’t believe how much we were able to fit in during 16 weeks (bobo). Instead, I’d just like to say that I’ve had a fantastic time here at Alphabet Arm, and I’m glad to have been apart of the team. Thanks for everything guys!

– John

*Edit – Ryan just told another joke while I was typing this. 12,622 Jokes to date.

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D-Rock

Team Alphabet Arm, D-Rock is out!
Oh boy, this is it. My internship at Alphabet Arm has come to an end, and man it flew by! But that’s what happens when you’re having a good time – right? I have to say I learned so much during my time here at the studio. From new skills and strategies in design (both conceptual and technical) to even American culture and jokes too (not to mention that I expanded my vocabulary quite a lot). I will definitely miss all the good times we had, like the trips to Food Nation, the Bean Show on lunch, Football breaks, music lessons, and the overall cool vibe of the work environment. Thanks to you guys I’m a little more into the sport, broaden my views in design and you made me love pencils again. I can’t express enough my gratitude for everything I have experienced.
I stand proud to have interned here. Keep rocking it dudes!
Love, Diego
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¡Viva Lucha Cubby!

Not to toot our own tacos, but we have a sweet new piece o’ artwork in the studio we thought we would share. We hired the vinyl wizardry of Bob Shane / Vinyl Countdown to assist us with 40+ inches of lucha love we developed. He labored over the placement and multitude of individual pieces until the 2 color imperfect off-registration was perfect. Bob is the man, interested in seeing some of his other work?

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