Alfred & Apollo

Hello all you type and design groupies…

My name is Ryan Severance and I am the most recent intern for Alphabet Arm. This is my first installment of bloggery goodness. Due to a certain Senior Designer here at Alphabet Arm, I am banished from the privilege of using my given birth name. Subsequently, I have already accumulated a plethora of nicknames, none of which we will delve into at this juncture. I have achieved most of my schooling in the oh-so-corrupt city of Chicago. I have a great love for typography and the individual form of letters, but interesting ligatures seriously launch my Apollo. I stumbled across the work of Alphabet Arm, by chance, and inquired of an opportunity such as the one I am in.
But, you know what they say, ’til next time, Alfred signing out.

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It’s Nice to Splice.

Whether you are serious about the process of recording, the history of all things audio, or simply a music enthusiast – we feel you. And YOU will feel this shirt that proudly honors the aesthetic of music’s past. With this three color, screen-printed American Apparel T, now you can finally look as good as you sound!

Snag your own at our store while they last.

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Ice Cream & Tears

I recall wanting to be a part of Alphabet Arm for three years, when I got this amazing opportunity to Intern this Summer with Aaron and Ryan, I was so thrilled. Today is my last day here at Alphabet Arm and as my last hours pass by with tears as I think that this has been one of the best experiences & times of my life. What more can you ask for when you get to spend your day with two incredible human beings, artists and inspirational people that push you to be better and help you grow in many areas of your life as possible. I must say that Aaron Belyea and Ryan Frease have been not only great inspiration and motivation for me and the other interns here this summer, but great friends. From helping me grow as a designer to being part of a show I curated this summer (Human Powered Works) to BBQs and ball games at lunch, I know these guys will always be a part of my life. I am very sad to go but am also excited to use all the things I’ve learned here in future projects. I’m sure I’ll always refer and remember the little tricks Ryan taught me and the process that Aaron helped me develop.

YOU GUYS ROCK!!! I hope that every Intern from now on has just as great of a time here as Matt, Flo and I shared.

Thank you Alphabet Arm for everything you’ve taught me and all the laughs we’ve shared. See you all on the flip side, Silvi signing off.

 

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en contacto con nuestro lado femenino…

We recently completed a BzzAgent project for a Covergirl product, LipPerfection. It’s a 6.25″ saddle-stitched, square booklet. It happens to feature a perfectly executed, sculptured emboss cover (courtesy of Flagship Press) as well as a selectively placed UV varnish. Not only is the lovely Drew Barrymore the spokesmodel, but the booklet is bilingual. We opted to use a “flip book” layout to accomplish this. Depending on which side you open, the content reads in either English or Spanish. ¡Es hermoso!

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Peacocks, 45″s, Robots, Seeds + Squids.

Alphabet Arm Gear,Don't Take This Too Seriously | Wednesday, August 3rd, 2011

Let’s face it, most Americans struggle with lackluster zipper experiences everyday. What could be worse than being completely uninspired when securing a bag shut or zipping up a jacket? Statistics show that adults spent approximately 11.5 hours a week wrestling with faulty zipper products* and many instances result in serious bodily injuries**. That’s no way to live. Well – fret no more friends – Alphabet Arm has a solution.

And in 5 friendly flavors.

That’s right, you guessed it, we have some new zipperpulls, courtesy of our friends at Pure Buttons.

 

*Give or take 11.0 hours – Source : Dr. Steve Brule **Source : Dr. Who (Classic)

 

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Goin’ Big / Part 04

All good things must come to an end. Here is the last of the one-off, full color, high resolution dye sublimation t-shirt series all lovingly printed by Jakprints. This design is a graphic, cautionary tale inspired by the dangers of keeping wild animals as household pets. Oh, and also because we heavily dig wood cut type.

NO WOMEN, TIGERS OR TYPE WERE INJURED DURING THE MAKING OF THIS T-SHIRT.
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I ate a gyro for lunch yesterday.

Whatup blog readers! The name’s Matt Kaiser, and I’m a new summer intern here at Alphabet Arm. It’s only been a week and I’m already way too excited, so I’ll reel it in just do what I do best: talk about myself. I was born and raised in Baltimore, Maryland where I never really left my bubble. I was just a nerd who also played soccer, ran track and got into art and digital media (through Pokémon, actually, but that’s a story for another day). When college rolled around, I only knew two things: I wanted to study graphic design, and I wanted to get the hell out of Baltimore. Now I’m a rising third year graphic design major at MassArt and I’m loving every moment of it.

I have a real passion for branding/identity design and typography, and would probably have an alphabet half sleeve if that was an original idea… Alphabet Arm was foreign to me until the end of my freshman year when Aaron and Ryan held a presentation at my school, showing off their rather incredible branding projects and CD art direction. I was impressed. When the time came this year to find a summer internship, former intern Jeremiah mentioned the work he did here and how talented yet laid back the guys were, so I drafted an email and gave it a shot. As a younger designer I feel very fortunate to have secured this position and to have the opportunity to work with a studio that follows my exact plan for the future. Just a few days in I’ve already been included in apparel design projects for multiple clients. And I’ve acquired an awesome hat.

This will be quite a summer working alongside Aaron, Ryan, and Silvi – the other 2011 summer intern who does a great job keeping us laughing (unintentionally) – I’m psyched!

Feel free to get in touch with me at matt@alphabetarm.com and keep an eye on our gradual loss of sanity at http://twitter.com/alphabetarm

P.s. I hope you like the design above. See if you can catch the viking hat I subtly integrated into the logo.

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Rasta-rific

At Alphabet Arm, we dig sweet, illustration-heavy design, we also dig music…oh, and we dig t-shirts too. With Summer at our doorstep, we decided it was the proper time to unveil this shirt and add it to our store. This design was unabashedly inspired by the Jamaican sound systems made popular in the 50’s + 60’s and was expertly illustrated by Alphabet Arm alum Ira F. Cummings. Heck, you can even win one if you act quickly and head over to our facebook page! No pressure, no problem man.

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Goin’ Big / Part 03

Howdy folks, here’s another in the series of one-off, full color, high resolution dye sublimation t-shirt tests courtesy of Jakprints. This composite design was largely inspired by some found textures, an old schematic and the Handyman’s Book (published in 1951) that was discarded and subsequently found in a one of our basements. Note the left shoulder supporting the illustration of the handyman expertly using a handheld drill (also his left shoulder). This shirt looks even better on, we’ve already had three offers to buy it on the spot.

PLEASE NOTE: ALPHABET ARM NO LONGER OFFERS TOOL SHARPENING AS A SERVICE.
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Winter Solstice Design Sprite!

You know when you think about that job you had way back when, and you just smile because it was a great time in your life? Years from now, I will remember working at Alphabet Arm with Aaron and Ryan, and how it was one of the best experiences I could have asked for. I learned how to work more efficiently, look at work with a more critical eye, and have fun while doing it! These guys are masters in practicing – not only kickin’ design – but masters in professionalism, patience, and all at the same time, take any opportunity to laugh. They are rather hilarious, and obviously love what they do here in the studio!
With that said, some of the challenges I personally faced as their intern was 1. keeping up with their drinking (coffee that is!) 2. understanding obscure jokes from the 80’s (Who knew who the heck H.R. Pufnstuf was) 3. working on what seemed like an endless flow of projects day to day (which they do all the time, and then some) 4. commuting to the studio (I had to climb mountains of snow on the sidewalks of Boston) 5. educating and being patient with clients.
Everything I did here was great practice, helping with both production and creative work. In a nutshell, I was able to work on projects where I designed logos, t-shirts, beer labels, business cards, marketing guides for larger companies (like Dove, Multibionta, Braun/Venus, & Scott’s) and I even had a chance to help with some CD packaging. I discovered the process of working with a spectrum of clients, and how there are degrees of difficulty and new challenges with each project. With this enlightenment, I look forward to doing work in the future where I am able to make clients happy with the work I produce! I’m sure both of the “Misters” agree, it is rather rewarding to be a designer.
As my last day in the studio, I can say I am sad to leave, but I am leaving satisfied with the great experiences I have encountered during the last six months. The work I made, and the friendship I have gained with Ryan and Aaron has been absolutely wonderful. Thank you guys for the laughs and mind power!
Signing off, Amy

DISCLAIMER: The following image of Amy is not to scale.


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