Lucky (for you) 13

That's right, all schwag in our Big Cartel store is marked down to just $13.00 (+shipping). Alphabet Arm has been kicking it for thirteen years, and on this fine day of March 13th, it makes perfect sense to celebrate and offer you the deal of a lifetime (okay, maybe the deal of a lunchtime). Check it out! Print

Official Release : Day 1

CompositeABC-No01bloggery   Sundays are magical for a number of reasons… sleeping in, glorious brunches, professional football tournaments, and of of course, just one day before the new and improved is released into the wild. - Team Alphabet Arm

Official Release : Day 2

CompositeABC-No02   The weekend has come, but that does not stop our countdown, just two days left before our new website goes live. Stay tuned for the launch on Monday! - Team Alphabet Arm

Official Release : Day 3

CompositeABC-No03Bloggery   The fully official, officially licensed, completely official countdown continues for the launch of our new website! We appreciate your continued patience and enthusiasm, now just three days left. Stay tuned for the launch next Monday! - Team Alphabet Arm

Official Release : Day 4

CompositeABC-Day04Bloggery   It's official, the new website countdown continues! We know it can be difficult to wait, but there are just four days left. Stay tuned for the launch next Monday! - Team Alphabet Arm

Official Release : Day 5

CompositeABC-Day05Bloggery It's official, the new website countdown has begun! We know it can be difficult to wait, but there are just five days left. Stay tuned for the launch next Monday! - Team Alphabet Arm

The Dot Coms

Web2.0Blueprint   That's right friends, we have exciting news to report, Alphabet Arm is merely days away from launching our brand new web portfolio. It's been completely re-engineered, re-built and re-loved. Fear not, The Bloggery will also have it's share of upgrades shortly! Stay tuned for the full launch announcement!

get up and glo…

glomagLogos Glomag is the name, funky fashion is the game. Gloria Magale recently took her fun, personal, fashion project to a new level with an official brand: Glomag. Alphabet Arm worked with Gloria to refine the company name, and create a unique, cost effective, branding system. We developed hang tags, rubber stamps, apparel hem tags and a beefy set of 34pt. business cards which feature edge painting.   glomagBCards01   When tasked with creating a mark that captured the edgy nature of Gloria's clothing, we pulled inspiration from the clothes themselves. After a review of the line, we picked up on the common use of oversized flowers which felt like a bold differentiator to our eyes. We embraced the vibrance and overall shape of the flower when creating the logo, and developing the Glomag color palate. The type treatment was inspired by graffiti and black letter letterforms. The sum of the parts harmoniously create a beautiful, feminine, and edgy brand system. Here are a few of our favorite additional Glomag logo treatments that didn't not make the final cut:   glomagAltLogos   glomagBCards02  

Fox Got Your Tongue?

Recently, Alphabet Arm's senior designer and resident beer snob, Ryan, tried his hand at a little brew-you-own-beer experiment. After much deliberation, a recipe for American Pale Ale was chosen. A bit hoppy, floral, citrusy and well balanced — it seemed like a great choice for drinking in the (hopefully) warmer months ahead. Of course, for a graphic designer, at least half of the fun of brewing your won beer is getting to name the product and design the brand in whichever way you choose, with no pesky clients to get in the way. Pale Fox was the chosen name (pretty much, any excuse to spend some time drawing a fox) and the clean, modern take on a beer label followed suit. Pale Fox turned out to be a tasty brew. The process of brewing the ale, bottling, and design was good fun. Thanks to Hopsters for assisting in the brew process and all-around rad experience. BeerMaking PaleFox

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Don't Take This Too Seriously | Monday, December 16th, 2013

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