this here league is rich with talent.

Branding,Recent Logo Projects | Tuesday, September 17th, 2013

talentleague01

 

Talent League is an online marketplace that matches curated pre-professional student talent with companies facing evolving business and resourcing challenges. Re-imagining traditional student engagements, Talent League enables companies to enhance their workforces by leveraging an underutilized pool of qualified, affordable and flexible labor,  either remotely or on-site. Creating the visual identity for such a complex business model and service offering was a daunting challenge. We tackled it head on, being the gamers that we are. In the end, we victoriously waved our flag (ummmm, pennant, that is) in triumph. Above is the final Talent League logo lock-up, below are some of the other directions we developed along the way. Go team!

talentleague02

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Workin’ Some Magic…

Branding,Recent Logo Projects | Wednesday, August 28th, 2013

ModernTrick

Let’s face it, some clients are just more bad ass than others. Such is the case with the talented Sarah Borges. As we are knee deep developing the Art Direction for her new release, Radio Sweetheart, it was determined she needed an identity for her new imprint, Modern Trick. Having the opportunity to work with Sarah for several years now, there is wonderfully liberating mutual respect and trust we share. We know she will record a killer collection of well-crafted roots rock pop gems, and she allows us complete freedom to create the visual counterpoint to her songs. Stay tuned for the Radio Sweetheart, but in the meantime, have a look-see at this little logo.

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Hey, What’s the Big IDEA?

BBI_logo

Alphabet Arm and our partners: G2 Technology Group and Amazon Web Services are calling all Entrepreneurs & Start-ups for a new competition. 

There is a local scene of innovation here in Boston’s Innovation District, and we want to show future generations of entrepreneurs that their ‘Big IDEA’ means something to all of us here in the Boston community.

You could win $10,000 in cash and more than $30,000 in prizes for your innovative business idea. It’s easy, all you have to do is provide links, upload a document, or fill out the online form with an Executive Summary of your Business Proposition and a short “Elevator Pitch.” Find out more here>

And, yes, of course we designed the logo and collateral.

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no moles were harmed…

ABC_moleskin_Bloggery

This just in, new Alphabet Arm branded Moleskine notebooks! And just who doesn’t need a rockin’ pocket notebook handy at all times? Whether you are taking field notes, sketching future facial hair options or scrawling a shopping list, this little fella will ensure you look crazy stylish doing it. This 3.5″ x 5.5″ features graph paper pages and a sweet laser-cut Alphabet Arm logo on it’s cover. Nab one here.

As a added incentive, any t-shirt or baseball hat purchases in the month of August will earn you a free Moleskine, how-you-like-them-apples? Get to it > http://alphabetarm.bigcartel.com

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It’s That Time Again…

Branding,Recent CD Projects,Recent Logo Projects | Wednesday, July 24th, 2013

webupdates

 

We’re happy to announce that we’ve just updated our website with the latest round of featured projects. Head on over to alphabetarm.com to get the details on the very newest of new projects we’ve been working on.

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On The Mark…

Branding,Partners | Wednesday, July 17th, 2013

draftmark1

We were hired by our long-time collaborators, BzzAgent, to design a print piece for the Draftmark tap system. Draftmark enables customers to have draught beer straight from the tap, right in the comfort of their own home.

The collateral utilizes a gloss foil stamp contrasted against a sleeve of uncoated, felt textured, cover stock (sorry to get all print-nerd on you). We were able to harness of an already nicely designed brand and tailor it toward the specific audience of BzzAgent.

draftmark2

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This Triangle is Impossible

Branding,Recent Logo Projects | Wednesday, June 26th, 2013

jprizm

JPRiZM is an up and coming producer, emcee, DJ and singer. It’s a top secret project we can’t really talk about. What we can tell you is that we just put the finishing touches on his new logo. The artist pulls inspiration from sci-fi, comic books, video games and urban culture. Our aim was to create a mark that is hip and youthful, while still maintaning three vital design principals: simplicity, geometry and usability. One might think we were tempted to use the full spectrum of color to illustrate the use of a prism. But in the end, a limited color palette created a sense of clarity and restraint. It also proves easier (and more cost effective) to reproduce across various media and merchandise.

Here are several other proposed designs that show the range of options we strive to present for any given logo project:

jprizm_process

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Breathe Deep…

Branding,Recent Logo Projects | Tuesday, May 21st, 2013
Alphabet Arm recently had the pleasure of working with Sage Tonic, an innovative, natural treatment system focused on adolescents. The practice features alternative and complementary treatments for some of the most common day-to-day medical conditions. Sage Tonic identifies each condition and provides remedies based on each of the five senses. They have designed an easy-to-use sensory platform that includes integrative medicine therapies supported by research and clinical data. We were asked to develop a logo that reflected their company’s modern methods, while still alluding to the ancient techniques from which their healing practices are inspired.
SageTonicBloggery
After proposing a variety of directions, the logo that Sage Tonic decided most resonated with their vision was an “ST” monogram inspired by ancient East-Asian name seals. The winding form is meant to feel ethereal and calming. It locks cleanly into the symmetrical geometry of a diamond. To contrast this rigidity, we introduced a slightly textured quality. The final color palette makes use of earthy (and sage-y) tones to speak to its antique influences. Stay tuned for business cards, packaging and a set of info cards!
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Time To Clean It Up

Before + After,Branding,Recent Logo Projects | Wednesday, April 10th, 2013

TroupeFinalTheBloggery

 

Troupe Waste Services, Inc. came to us with a new vision for the future of their brand: Troupe Waste & Recycling. It was important to emphasize their new outlook on sustainability and the environment while maintaining the existing typography that trusting clients have come to recognize for nearly a decade. In order to both modernize and reinvigorate the logo, we tracked out the name and meticulously kerned the letters, elevating the presence of the word mark, and then introduced a single leaf, which along with the complimentary “fresh” green makes it unmistakable that Troupe is looking toward the future. Keep your eyes peeled for beautifully branded barrels, dumpsters and trucks coming to a neighborhood near you!

Prior to our re-brand:

 

TroupeBeforeTheBloggery

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We {Heart} Designing for Fellow Creatives

Branding,Recent Logo Projects | Wednesday, March 20th, 2013

As a design studio, we have had the dubious honor of branding / re-branding a number of talented photographers. Such is the case with Brian Hodges, an award winning photographer who’s work has been featured in magazines such as GEO and Conde Nast Traveler. After an initial discussion regarding his desired logo aesthetic, he left us to our work and trusted in our creative process. The end result is a restrained composition driven by a contemporary, minimal monogram that is paired with a simple, stylized type treatment. The mark is intended to compliment the photography without demanding the spotlight.

BrianHodgesPhotoBloggery

 

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