Alphabet Animal Farm, Part 02

Vista Clothing Company is among the new breed of conscious-minded  apparel companies that have a charitable giving commitment integrated within their business model.

Drawing influence from classic and iconic brands like Izod and Penguin, the Vista bird mascot will carry the lions share (no pun intended) of the branding responsibility. At it’s root, it is a simple and graphic form that is easily removed from the typographic lock-up. It features a subtle V form across it’s chest – honoring the company name. VistaLogo-Bloggery

The flexibility of the simple mark, not only allows the color palette to constantly evolve, but will make embroidery and skill-screening both cost effective and very clean.

 

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Alphabet Animal Farm, Part 01

Friends of The Bloggery, we hope this post finds you well. We are kicking off a series of recent logo projects that feature animals. Whether they are simple and iconic, or stylized brand mascots, an animal can often function as an ideal visual for a brand or service.

ScoutLogo-BloggeryThe Scout Tint Meter is an innovative, handheld, new tint reading device developed by a State Trooper.
Alphabet Arm was hired to conduct a Naming Exercise and create the initial step of the brand voice. We typically begin the process of name development by defining the audience the brand must speak to. We take a broad look at the competing brands (if they exist) and we define the characteristics and key brand attributes. Then we brainstorm, create word lists, free associations, brainstorm, mind map, and brainstorm some more. Generally, the sessions generate a furious list of hundreds of names. We dissect them, deconstruct and recombine. A significant part of the vetting process is rooted in online research to ensure none of the proposed names are being used verbatim. Ultimately, we look for simple answers to complex ideas.
In the case of Scout, avoiding the commonly used technical naming strategy (most often initial and number combinations) and utilizing a familiar pet name was the ideal solution. To offset the product name, we introduced a concrete, descriptive tagline. Pairing the new name with a focused, trustworthy, shepard illustration has already set Scout apart from the pack and reinforces their primary demographic of law enforcement professionals who will be using this device.

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Due to the nature of the mediums that will be branded (molded plastic tint meter shell, carrying case, operating instructions, etc.) the Scout logo system utilizes a number of lock-up options and a simple atomized version of the mark.

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Official Release : Day 1

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Sundays are magical for a number of reasons… sleeping in, glorious brunches, professional football tournaments, and of of course, just one day before the new and improved www.alphabetarm.com is released into the wild.

– Team Alphabet Arm

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Official Release : Day 2

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The weekend has come, but that does not stop our countdown, just two days left before our new website goes live. Stay tuned for the launch on Monday!

– Team Alphabet Arm

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Official Release : Day 3

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The fully official, officially licensed, completely official countdown continues for the launch of our new website! We appreciate your continued patience and enthusiasm, now just three days left. Stay tuned for the launch next Monday!

– Team Alphabet Arm

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Official Release : Day 4

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It’s official, the new website countdown continues! We know it can be difficult to wait, but there are just four days left. Stay tuned for the launch next Monday!

– Team Alphabet Arm

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Official Release : Day 5

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It’s official, the new website countdown has begun! We know it can be difficult to wait, but there are just five days left. Stay tuned for the launch next Monday!

– Team Alphabet Arm

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get up and glo…

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Glomag is the name, funky fashion is the game. Gloria Magale recently took her fun, personal, fashion project to a new level with an official brand: Glomag. Alphabet Arm worked with Gloria to refine the company name, and create a unique, cost effective, branding system. We developed hang tags, rubber stamps, apparel hem tags and a beefy set of 34pt. business cards which feature edge painting.

 

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When tasked with creating a mark that captured the edgy nature of Gloria’s clothing, we pulled inspiration from the clothes themselves. After a review of the line, we picked up on the common use of oversized flowers which felt like a bold differentiator to our eyes. We embraced the vibrance and overall shape of the flower when creating the logo, and developing the Glomag color palate. The type treatment was inspired by graffiti and black letter letterforms. The sum of the parts harmoniously create a beautiful, feminine, and edgy brand system.

Here are a few of our favorite additional Glomag logo treatments that didn’t not make the final cut:

 

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Get it Straight.

Branding,Recent Logo Projects | Thursday, July 3rd, 2014

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Our clients, Promoboxx, just launched an event to empower retail companies with robust brand strategies. The event, named Aligned, is an invite-only event for manufacturing brand marketers, digital retailer marketers and sales managers who are looking to help make their retailers better marketers. Aligned attendees will collaborate with like-minded peers from the world’s top brands for a lively three day event, and leave with real tactics to assist retailers.

Naturally, they hired Alphabet Arm to develop an identity for the event (naturally – right?). Playing off the name and concept, we leveraged a simple, yet dynamic typographic mark to anchor the identity system. One of the key considerations of the logo was that it needed to complement the overarching branding of Promoboxx. In other words, the aesthetic, color palette and typography treatment needed to be carefully “aligned”.

 

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If you see Harold, simply say “Hey”.

Branding,Recent Logo Projects,We Heart Boxing | Thursday, June 26th, 2014

Alphabet Arm was tasked with developing an identity for an original web series featuring the legendary Judge and Analyst, Harold Lederman. Harold joined HBO World Championship Boxing broadcasts in 1986, and now has his own series discussing the sweet science and fight match-ups. Harold often refers to classic bouts when analyzing boxers and breaking down boxing styles. We were well aware of his great reverence for the rich history of the sport and used that as inspiration for the series logo. Like a left hook to the chin, it’s to the straight to the point and makes an impact.

 

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Need to get schooled in the art of boxing? Check out Hey Harold! This World Boxing Hall of Fame member knows!

 

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