Topping Off the Week

Hi there, I’m Ivanna Lin, a current Youth Design intern at Alphabet Arm this Summer. I started interning two weeks ago, and everyday has been an exciting with a variety of cool, new projects. However, there was a morning that was kind of different from the others. Aaron (Alphabet Arm’s Art Director) and I stepped out of the studio and did some hands-on creative work with Youth Design.

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On Tuesday, July 29th, we joined the Youth Design / Troy Boston Team. The team consisted of Youth Designers, mentors, volunteers, and YD staff. Troy Boston, a new, multi-building development in South End, was hosting their “Topping Off Ceremony”. As a part of the eventful morning, Gerding Edlen Developers invited us to paint one of the buildings ibeams. Our color palette was a combination of orange, white, black and gold, a mix of both Youth Design and Troy Boston’s brand colors. Our assignment was to create designs that were inspired by our city and the Troy Boston logotype. With a nudge from Aaron, I volunteered to work on the logo (my typography exercise of the day). Aaron developed on a design that symbolizes the positivity of Boston. Beside getting the opportunity to be creative, we also go to witness the incredible view of Boston on the 12th floor of larger of the two buildings. And finally, we saw our very own ibeam being placed on the top of the building. Now, if you find yourself on I-93 South, you just might see our dashing ibeam proudly placed on the 17th floor (but of course, keep your eyes focused on the road!). – Ivanna Lin  //  Design Intern

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Stay tuned for these gems to soon join our fair skyline:

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Hey, What’s the Big IDEA?

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Alphabet Arm and our partners: G2 Technology Group and Amazon Web Services are calling all Entrepreneurs & Start-ups for a new competition. 

There is a local scene of innovation here in Boston’s Innovation District, and we want to show future generations of entrepreneurs that their ‘Big IDEA’ means something to all of us here in the Boston community.

You could win $10,000 in cash and more than $30,000 in prizes for your innovative business idea. It’s easy, all you have to do is provide links, upload a document, or fill out the online form with an Executive Summary of your Business Proposition and a short “Elevator Pitch.” Find out more here>

And, yes, of course we designed the logo and collateral.

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Defaulting To What We Know.

Boston Pride | Thursday, April 18th, 2013

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Like many Bostonians, New Englanders, Americans and Humans, we are struggling to make sense of the recent attacks on our hometown and our neighbors. We have been living in, working in, playing in, and loving our city for years. While we await for authorities to apprehend the responsible parties of this unthinkable act, we can’t help but feel a little helpless. So, we do what we are built to do, and use our creativity to cope with the situation. For decades, we have been documenting our city. Be it images of typographical samples, iconic landmarks, worn-out logos, abandoned warehouses, rusty signage, industrial architecture, we appreciate it all. We can only hope this image gives you a moment of peace, as it has us. One Boston.

If you are interested in helping the families most affected by the tragic events of April 15, 2013, Governor Deval Patrick and Mayor Tom Menino have established The One Fund Boston, Inc. > onefundboston.org

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