Opportune Time.

Art Direction,Recent CD Projects | Wednesday, October 12th, 2011

Kairos, translated in Spanish, means opportune time. Apparently, it was the opportune time for this recording project rooted in R&B, positivity, pop and the band member’s faith. Alphabet Arm was hired to art direct their debut release, Corro A Ti. We augmented their travel-themed photos and developed a textured, bold layout to compliment their music and its complex influences.

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April in May

Art Direction,Recent CD Projects | Wednesday, May 11th, 2011

April Verch and her band play an energetic style of blue grass, blues  and pop (among other styles) deeply rooted in the Ottawa Valley musical tradition. Not only is April an highly accomplished fiddler, singer and songwriter, but she’s also a pretty amazing step dancer. Seriously, she’s s super talented. Recently, we finished up the design for April’s forthcoming CD. From a design standpoint, April basically asked us to do what we do. In this case, that included hand drawn typography and rustic canvas texture.

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Now Hear This!

Art Direction,Recent CD Projects,Recent Logo Projects | Wednesday, January 19th, 2011

Have we mentioned – as a studio – how much we enjoy the process of developing the visual counterpart to music? Well, we do. It’s even more liberating when a client trusts us to do so. Thus was the case with Jason Young and his recording project, heartour. We’ve worked with Jason and his previous band, The Ruse, as well as his debut release of heartour. Part of the reason he has faith in us, is our constant effort to make his albums look as interesting as it sounds. We couldn’t help but be inspired by the album title, Submarine Sounds, and layers of sonic treats he folds into his songs. Adding levels of imagery, both overt and abstract, seems to gives the final package the depth we were hoping to achieve. The type treatment we developed for the cover now serves as the new identity for the project. Dive! Dive!

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Sign of the times

Art Direction,Recent CD Projects | Wednesday, September 8th, 2010

If you’re a regular reader of our blog, you may have read an entry or two about our old friend Kay Hanley. In fact, we’ve been art directing/designing albums together since 1997. Her latest project, Palmdale is a collaboration with multi-instrumentalist/producer, Linus Of Hollywood. It’s a tour de force of rockin’ pop hooks. How to Be Mean is their second EP. After talking to the band and hearing the rough tracks from the EP, we opted to take a literal approach to the cover and digital booklet. Palmdale is actually named for a city in southern California. Palmdale sounds picturesque, lush and pristine — over time, it may have fallen short of the promise the romantic name portrays. Kay and Linus felt the music should complement both sides of that coin. This photo was taken in California a dozen years ago and seemed like the perfect starting point for the cover. We labored over distressing the image and type and added a warm color palette to mimic the intense heat in the vast concrete landscapes of SoCal.

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Lucky Who? Lucky you!

Art Direction,Recent CD Projects | Wednesday, August 4th, 2010

David Lockwood’s new LP, titled “Lucky Me”, stirred up a lot of ideas about traditions based around luck. In the end, we came to the conclusion of using a lucky rabbit’s foot. It took Aaron on an adventure to actually find an actual rabbit’s foot. He got lucky while stumbling into a wig shop. Why a wig shop? Well, Newbury Comics didn’t have any, of course. We took the rabbit’s foot idea into our own hands by setting up our own photoshoot. We ended up photographing David holding the rabbit’s foot. The idea was to create a warm, emotive image that portrayed luck. We applied textures to make it look old and worn, giving the viewer the feeling of an antique photograph. The final cover has a rich, tactile quality of that relates directly to David’s music.

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