One thing we’ve learned over the years is that things rarely ever work out the way that we plan. Case in point: a recent logo project for Base Camp Communications. When we got the call from the company’s founder and director, we were definitely excited. It was obvious that they were serious about brand communications and cared passionately about the industries that their clients supported. With all of this in mind, we began the process and created several concepts—a few of which are showcased below—that embodied the client’s independent, outdoorsy philosophy. Of the presented directions, the one that really struck the client was a yak. The yak, or course, is a hardy animal. A workhorse that isn’t afraid of any peak; it is equally at home both on a rocky slope and a wintery plain.
Once the yak direction was chosen, the client asked us to explore some different ways to represent the yak. What began as a rather geometric and angular interpretation of a yak, became a bit softer and more shaggy.
In the end, we hit it on the head—not literally—with a stylized yak that was forceful and energetic without being sharp and unapproachable.
Though the client was happy and really liked the yak, Base Camp was acquired by another company, leaving the yak out to pasture. We decided to share it with you all here, just give the guy a chance to run free.