Not trying to drone on…

Art Direction,Branding,Packaging | Thursday, March 31st, 2016

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Alphabet Arm was engaged to design the packaging for the eBumper 4, which is developed by our client Panoptes. After designing the eBumper logotype and overseeing a photo shoot, we worked closely with a terrific packaging printer regarding the box logistics and finishing options.

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The eBumper packaging design draws inspiration from the thoughtful integration that the product itself employs. Pairing that inspiration with a restrained, simple layout, a pop of branding color palette and a lovely matte varnish. In short, we’d like to think this packaging delivers (take that Amazon!)

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Panoptes engineers products that provide collision protection to unmanned aircraft. Named for the Greek mythological being who could see with one hundred eyes, the Panoptes initial technology product, eBumper, uses a sophisticated set of sensors — or eyes — to keep the aircraft out of harm’s way in a windy or cluttered environment. Pretty awesome stuff, we were just shocked to learn most drones don’t already have this safety feature included within their native GPS system, yikes. Fly those drones safely people!

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