Not trying to drone on…

Art Direction,Branding,Packaging | Thursday, March 31st, 2016


Alphabet Arm was engaged to design the packaging for the eBumper 4, which is developed by our client Panoptes. After designing the eBumper logotype and overseeing a photo shoot, we worked closely with a terrific packaging printer regarding the box logistics and finishing options.



The eBumper packaging design draws inspiration from the thoughtful integration that the product itself employs. Pairing that inspiration with a restrained, simple layout, a pop of branding color palette and a lovely matte varnish. In short, we’d like to think this packaging delivers (take that Amazon!)


Panoptes engineers products that provide collision protection to unmanned aircraft. Named for the Greek mythological being who could see with one hundred eyes, the Panoptes initial technology product, eBumper, uses a sophisticated set of sensors — or eyes — to keep the aircraft out of harm’s way in a windy or cluttered environment. Pretty awesome stuff, we were just shocked to learn most drones don’t already have this safety feature included within their native GPS system, yikes. Fly those drones safely people!



Read This Rider

Branding,Recent Logo Projects | Friday, March 4th, 2016


Rider is a contemporary bistro located in Williamsburg, Brooklyn launched by James Beard Award-winning chef, Patrick Connolly. The menu at Rider will focus on a variety of innovative and soulful dishes. The interior space is a stunning balance of natural and industrial materials, high design and inherrant warmth. The name “Rider” comes from the idea of a ‘hospitality rider’ that recording / touring artists submit to a venue prior to their arrival. The name is a nod to the restaurant’s relationship with National Sawdust, the new music venue and artist incubator space with which Rider shares its location. Chances are you’ve heard the legendary tales of (the late, great) David Bowie, Brittany Spears and Van Halen’s riders?


The Rider logotype consists of a family of custom type forms that embrace the bold, minimal and industrial attributes of the physical space. Part of Patrick’s creative brief to Alphabet Arm was to “avoid all the commonly used logo trends of Brooklyn at the moment”. That of course played nicely into the Alphabet Arm mode of thinking. The final visual identity system is a modular set that can be atomized down to a simple R icon. The logotype itself – featuring no counters within the letterforms – naturally lends itself to double as a stencil.




After developing a tertiary color palette and rules around complementary typography for the business card suite, Patrick and his team have taken the branding & application guidelines and run with them! Check out their Instagram feed for the latest and greatest and hold the dog gone brown M & Ms!




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