Down on the Farmstead

Seven Hills Farmstead is a specialty food business located in Rutland, Massachusetts. They select the freshest, most wholesome, locally produced ingredients from neighboring farms and use them to create their traditional, rustic Italian recipes.

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The Seven Hills visual identity and branding system needed to reinforce these principles. Hand-crafted, rustic and simple. Early within the design process, we realized the lock-up (typography + graphic elements + exterior shape) itself, needed to flexible and modular. Being able to “atomize” the lock-up down to the root logotype, would only add to the identities’ usage. The final system:

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Seven Hills Farmstead has committed themselves to providing customers with simple, clean, and savory specialty foods… sign us up!

 

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