Geometrically Speaking

Branding,Recent Logo Projects | Wednesday, March 18th, 2015

Another notch in the logo belt… presenting the new mark and business card we designed for Curl Simitis Architecture + Design. From their website: “With a deep appreciation for New England’s long tradition of craftsmanship and a love of contemporary design, Curl Simitis Architecture + Design’s work is unapologetically eclectic.” This brand identity was a great chance to revisit our roots of strong geometric design principals. The underlying grid structure is composed of 4 modular squares. At first glance the rectangular forms are a beautifully balanced abstract design. However, upon further investigation, the rectangular shapes reveal the negative spaces of the initials of C and S.

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Lucky (for you) 13

That’s right, all schwag in our Big Cartel store is marked down to just $13.00 (+shipping). Alphabet Arm has been kicking it for thirteen years, and on this fine day of March 13th, it makes perfect sense to celebrate and offer you the deal of a lifetime (okay, maybe the deal of a lunchtime). Check it out!

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