all the kids are doin’ it…

Hey, We're Published,Press | Friday, December 12th, 2014

TheGramsLogotype

 

 

 

The Grams, IG, Instagrandma, Insta, gramz, no matter what you call it, it’s become a social media phenomenon.
We are rather excited to report that NBC News just filed a report highlighting our lil’ Instagram feed > read it here.

 

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And check our placement on the homepage, we ranked higher than that wannabe Cronut! Take that – trans fats!
We spoke to Jim Collins, Director of Multimedia and discussed of passion for Instragram, the community itself, and how it all ties back into our design work here at the studio.

 

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And of course, if you’d like to see our IG feed, kindly follow us at @alphabetarm

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This report, just in…

Branding identity

It is the duty of the court reporter to record spoken word in the form of written language. This documentation process is invaluable in a courtroom setting, as well as for live captioning for broadcast television. Reporting companies – more often than not – bare rather lackluster branding, but Jones & Fuller Reporting decided that it was time for Alphabet Arm to give them a new look to stand out from the pack. The process began with a conversation regarding the company name itself.

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In order to depict the note-taking nature of Jones & Fuller’s business, it was important that the mark featured both the appearance of a “verbal” graphic element to imply speech as well as an element based in writing. By dividing the form of a speech bubble in two and making one half representative of a transcript, we create an opportunity to visually explain the responsibilities of court reporting itself. Once the logo re-brand was complete, Alphabet Arm developed the system of office materials and marketing collateral.

 

Branding identity

Branding identity

Branding identity

Logotype + naming prior to Alphabet Arm’s re-branding:

J&Fpriorlogotype

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