get up and glo…

glomagLogos

Glomag is the name, funky fashion is the game. Gloria Magale recently took her fun, personal, fashion project to a new level with an official brand: Glomag. Alphabet Arm worked with Gloria to refine the company name, and create a unique, cost effective, branding system. We developed hang tags, rubber stamps, apparel hem tags and a beefy set of 34pt. business cards which feature edge painting.

 

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When tasked with creating a mark that captured the edgy nature of Gloria’s clothing, we pulled inspiration from the clothes themselves. After a review of the line, we picked up on the common use of oversized flowers which felt like a bold differentiator to our eyes. We embraced the vibrance and overall shape of the flower when creating the logo, and developing the Glomag color palate. The type treatment was inspired by graffiti and black letter letterforms. The sum of the parts harmoniously create a beautiful, feminine, and edgy brand system.

Here are a few of our favorite additional Glomag logo treatments that didn’t not make the final cut:

 

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Get it Straight.

Branding,Recent Logo Projects | Thursday, July 3rd, 2014

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Our clients, Promoboxx, just launched an event to empower retail companies with robust brand strategies. The event, named Aligned, is an invite-only event for manufacturing brand marketers, digital retailer marketers and sales managers who are looking to help make their retailers better marketers. Aligned attendees will collaborate with like-minded peers from the world’s top brands for a lively three day event, and leave with real tactics to assist retailers.

Naturally, they hired Alphabet Arm to develop an identity for the event (naturally – right?). Playing off the name and concept, we leveraged a simple, yet dynamic typographic mark to anchor the identity system. One of the key considerations of the logo was that it needed to complement the overarching branding of Promoboxx. In other words, the aesthetic, color palette and typography treatment needed to be carefully “aligned”.

 

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