If you see Harold, simply say “Hey”.

Branding,Recent Logo Projects,We Heart Boxing | Thursday, June 26th, 2014

Alphabet Arm was tasked with developing an identity for an original web series featuring the legendary Judge and Analyst, Harold Lederman. Harold joined HBO World Championship Boxing broadcasts in 1986, and now has his own series discussing the sweet science and fight match-ups. Harold often refers to classic bouts when analyzing boxers and breaking down boxing styles. We were well aware of his great reverence for the rich history of the sport and used that as inspiration for the series logo. Like a left hook to the chin, it’s to the straight to the point and makes an impact.

 

HeyHaroldLogo

 

Need to get schooled in the art of boxing? Check out Hey Harold! This World Boxing Hall of Fame member knows!

 

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The Golden Rule in your Cotton Bureau

CottonBureauGoldenRule

 

That’s right, our shirt The (wearable) Golden Rule is being featured on a fantastically radical storeCotton Bureau is a curated online community for design and tech-focused t-shirts.

Why The Golden Rule you ask? What better way to remind ourselves to be good human beings, and treat our fellow man with respect and honor?  And if a sweet set of otters, and a little pun re-mix helps us do that, well…then we all win.

The catch is, you only have a couple days to order your own as the production window is quickly closing, get to it!

Hers:

CottonBureauGoldenRuleW

His:

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An Artistic Ecosystem Aesthetic

Branding,Recent Logo Projects | Thursday, June 12th, 2014

Alphabet Arm recently finished a branding project for a new home-grown arts organization.

 

AlterProjectsLogo

 

Alter Projects is dedicated to fostering social innovation with and for the arts. Built on the core ideology that a healthy arts ecosystem has a direct effect on the social, cultural and economic viability of our community, they design custom experiences with contemporary art and artists. Ensuring their clients with a new era of access, appreciation and support for the arts in Greater Boston and beyond.

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Expressing connection and customization in a static mark is an exciting challenge. The very literal name of the organization led the process in the creative direction; an alteration of letterforms. By leveraging the Gotham typeface, and it’s inheirant geometric qualities, it streamlined the dissection of its form. We painstakingly segmented the typeface in order to show its structure in an architectural way, alluding to the tailored and connected nature of Alter’s community. The logo can be used simply as a one color, in a multi-colored form (preferred) or in a dynamic state with integrated photography revealing the many faceted sides of the organization.

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