Mx2 Cx1

M2C1dualhatsAs a design studio, there are a couple key principles we live and breathe: “Happy clients make the world go ’round“, “Don’t fear the Pantone book“, “Not all typefaces are created equal“, “Never put your hand down a garbage disposal“, and “Measure twice, cut once“.

M2C1detail

The last of which inspired us to embroider on these sweet Yupoong Flexfit Wooly Combed Twill Hats (in your choice of Navy Blue or Black). Now you can proudly share this rule with all you encounter. Designers, Contractors, Painters, Cabinet Makers and Mathematicians will undoubtably agree.

M2C1blackhat

Grab your ruler, let’s do this thing! Order your’s here.

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This Triangle is Impossible

Branding,Recent Logo Projects | Wednesday, June 26th, 2013

jprizm

JPRiZM is an up and coming producer, emcee, DJ and singer. It’s a top secret project we can’t really talk about. What we can tell you is that we just put the finishing touches on his new logo. The artist pulls inspiration from sci-fi, comic books, video games and urban culture. Our aim was to create a mark that is hip and youthful, while still maintaning three vital design principals: simplicity, geometry and usability. One might think we were tempted to use the full spectrum of color to illustrate the use of a prism. But in the end, a limited color palette created a sense of clarity and restraint. It also proves easier (and more cost effective) to reproduce across various media and merchandise.

Here are several other proposed designs that show the range of options we strive to present for any given logo project:

jprizm_process

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Coffee Anyone?

Alphabet Arm Intern Army | Monday, June 24th, 2013

MiloCup

Oh, hello! I didn’t see you there…I’m Jordan Frease, one of the new interns at Alphabet Arm. I’ve been here a couple weeks now and have already learned an incredible amount, thanks to Aaron and Ryan. I’ve been watching Alphabet Arm for a while now and have always loved their stuff, and I’m proud to say this is my dream internship.

A little bit about me, I tend to quote movies…a lot. I’m originally from Clearwater, Florida and I’m going to be a fifth year senior at Boston University, majoring in graphic design. I was a division one wrestler for four years and absolutely love the sport. I have two brothers, one of whom is the aforementioned Ryan. In short, I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.

If you wanna learn more about me or just chat about punk rock, just send me an email at jordan@alphabetarm.com

 

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sad kitten / shed a branded tear

TarahOut

Well, I’m sad to say that my time here at Alphabet Arm is coming to a close. Within these past few months I have learned more than I ever could have imagined, and I am extremely grateful to Aaron, Ryan, Matt & Nathan for their willingness to help me along the way. I’m so proud that I had an opportunity to be part of this amazing team, and can’t even begin to explain how valuable this experience has been for me. There are so many things about working at Alphabet Arm that I’m going to miss; the projects, the gallons of coffee, and the pleasure of working with such fun & talented people, just to name a few. Thanks for everything guys, I truly appreciate it. I’ll definitely be back sometime for another game of four square soon! // Tarah Hursh

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Nathan > Out

NathanOUT

 

Greetings to all those out there on the blogocube. I come to you today with a sad bit of news. After an incredible summer internship and an even more incredible 9 months of freelancing, my time at Alphabet Arm has come to a close. It has been an amazing experience working here over the past year. Aaron, Ryan, Robin, Matt, and Tarah have all helped me grow as a designer, and moreover, have become some really great friends! For the foreseeable future, I’ll still be pushing pixels in Boston, which means I’ll definitely be stopping back at the office for some lunch-time wall-ball. Feel free to check up on me at nathanhass.com or send me an email at nathanhass@me.com. Thanks for everything guys, it’s been great. – Nathan

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Blast Off School

Before + After,Recent Logo Projects | Monday, June 3rd, 2013

LAwhite

 

Our clients at LaunchWare contacted us recently to refresh the Launch Academy logo. Launch Academy offers a 10 week intensive program, transforming 30 eager learners into rising stars within the Boston web development community.

Oddly enough, another designer had repurposed the original LaunchWare rocket to connect the two entities, which made good sense to us. Unfortunately, the execution featured a number of tricks-of-the-design-trade that – as a studio – we don’t typically embrace. We will always advocate for the timeless, 2- D, restrained approach – versus slick beveling, super gradient, solar glare and webtastical sheen – but that’s just us. Within our logo design work, we avoid getting too caught up in current trends, which can eventually make a logo feel dated and require costly re-brands.
After the form and type treatment of the updated logo was approved, we presented a color study for the final logo system, only to have the Launch Academy team embrace the idea of sticking with a simple, one color mark. Classic Black and White.

Previous Logo:

LAbefore

Updated and approved for take-off!

LAblack

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