Breathe Deep…

Branding,Recent Logo Projects | Tuesday, May 21st, 2013
Alphabet Arm recently had the pleasure of working with Sage Tonic, an innovative, natural treatment system focused on adolescents. The practice features alternative and complementary treatments for some of the most common day-to-day medical conditions. Sage Tonic identifies each condition and provides remedies based on each of the five senses. They have designed an easy-to-use sensory platform that includes integrative medicine therapies supported by research and clinical data. We were asked to develop a logo that reflected their company’s modern methods, while still alluding to the ancient techniques from which their healing practices are inspired.
After proposing a variety of directions, the logo that Sage Tonic decided most resonated with their vision was an “ST” monogram inspired by ancient East-Asian name seals. The winding form is meant to feel ethereal and calming. It locks cleanly into the symmetrical geometry of a diamond. To contrast this rigidity, we introduced a slightly textured quality. The final color palette makes use of earthy (and sage-y) tones to speak to its antique influences. Stay tuned for business cards, packaging and a set of info cards!

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