The Tasking of Elasticity.

Recent Logo Projects | Wednesday, April 24th, 2013
We were recently tasked with developing a logo for ElasticTask, a digital application built for technology professionals. To encompass all that the software has to offer, we built a mark that combines a variety of visual concepts into one sleek, modern, and flexible (wink) form. Within the lock-up, we included a three-dimensional box to represent cloud storage, a check mark to emphasize task completion, a hexagonal container to suggest seamless integration, and of course, an “e” initial. Paired with a powerful sans serif, this logo is ready to take on even the most rigid of tasks. Oh – you are interested in seeing some of the other proposed directions – by all means. Do you think ElasticTask chose wisely?

Defaulting To What We Know.

Boston Pride | Thursday, April 18th, 2013


Like many Bostonians, New Englanders, Americans and Humans, we are struggling to make sense of the recent attacks on our hometown and our neighbors. We have been living in, working in, playing in, and loving our city for years. While we await for authorities to apprehend the responsible parties of this unthinkable act, we can’t help but feel a little helpless. So, we do what we are built to do, and use our creativity to cope with the situation. For decades, we have been documenting our city. Be it images of typographical samples, iconic landmarks, worn-out logos, abandoned warehouses, rusty signage, industrial architecture, we appreciate it all. We can only hope this image gives you a moment of peace, as it has us. One Boston.

If you are interested in helping the families most affected by the tragic events of April 15, 2013, Governor Deval Patrick and Mayor Tom Menino have established The One Fund Boston, Inc. >


Time To Clean It Up

Before + After,Branding,Recent Logo Projects | Wednesday, April 10th, 2013



Troupe Waste Services, Inc. came to us with a new vision for the future of their brand: Troupe Waste & Recycling. It was important to emphasize their new outlook on sustainability and the environment while maintaining the existing typography that trusting clients have come to recognize for nearly a decade. In order to both modernize and reinvigorate the logo, we tracked out the name and meticulously kerned the letters, elevating the presence of the word mark, and then introduced a single leaf, which along with the complimentary “fresh” green makes it unmistakable that Troupe is looking toward the future. Keep your eyes peeled for beautifully branded barrels, dumpsters and trucks coming to a neighborhood near you!

Prior to our re-brand:




sit boy, sit!

Before + After,Recent Logo Projects | Wednesday, April 3rd, 2013


As a design studio, it is always liberating when a client comes to us who would like to ignore current design trends. Embracing the idea of being original and irreverent while still addressing their target audience is truly music to our ears.

RightPet has cultivated a loyal community of like-minded pet owners who “Share the good, bad and smelly on the animals who’ve owned them. From dogs and cats to insects and livestock, RightPet has owner reviews of them all.”
We entertained a number of design directions for this logo; a rotating cast of pets, typographic options, a magnifying glass wielding canine, fur-covered-fonts, a check box system of appropriate pets… Part of the challenge of rebranding the site was to address all potential pet categories without making one more important than another (the last thing you want is a slighted Coral Snake owner!).

The final solution embraces the ridiculous and unexpected notion of a girl walking her pet elephant – possibly the right pet for her, possibly not for all. Especially if you’ve recently moved into that 7th floor walk up apartment.

Before our re-brand:



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