King of the Jingle Jangle Jungle

Featuring bouncing basslines, soulful vocals, lush production, and a definitive “from-across-the-pond” inspiration (it was partially recorded at Abbey Road!), here’s the cover for New Lion Terraces. As with any CD Art Direction project, it was a challenge to nail down a visual style for Corin Ashley’s new, full length album. After exploring a wide variety of designs, illustration styles, and photo manipulations, we landed on the simplest solution: draw a lion. Duh. Making use of a bright color palette, boatloads of custom typography, and a psychedelic-yet-refined visual style, we were able to achieve a vibe that was 1/2 throwback and 1/2 twentythirteen.

Here’s a peak behind the curtain of the rough sketch we later refined:

And the complimentary show poster, Grrrrrrrrrrrrrr:

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Nice as Ice

Being a studio that prides itself on having a wide array of design experience, we can now cross Design Graphics for a Curling Rink off the list! That is correct, one of our longtime clients and colleagues, G2 Technology Group, employed Alphabet Arm to design their very own, private, super exclusive, curling and hockey rink. Utilizing a number of design elements from their visual language and embellishing upon that for the rink, we developed a system that would make the 1924 Winter Olympics Curling Team proud.

They even requested we have a credit within the design which marked another first for us, we had never frozen our logo before. Pass the hot coca.

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Call me “Tear-ah” or “Tar-ah”

Other Work We're Stoked About | Friday, January 25th, 2013

Hello there! My name is Tarah and I am super psyched to say that I am the newest intern here at Alphabet Arm. I am a somewhat recent graduate from Mass College of Art, where I studied Illustration. Illustration is awesome, but in my senior year I realized that what I really wanted to do was pursue a career in design. Luckily the guys here at Alphabet Arm were willing to take me on, which I will forever appreciate. Since I’ve been here I’ve already been working on a logo project, business cards and a bunch of other awesome stuff. Thanks to Aaron, Ryan, Nathan and Matt, I’ve already learned a ton of key commands, how to not be terrified of InDesign and what South End sandwich places will most tempt my vegetarianism (I’m looking at you Formaggio).

I’m currently living in Auburn, New Hampshire where I work as a freelance Illustrator/ substitute teacher. When I’m not illustrating or designing you can probably find me drinking coffee, reading Game of Thrones, or talking about how awesome dogs and cats are. Feel free to check out my work at tarahhursh.com, or say hi at tarah@alphabetarm.com.

[editor’s note: Tarah (actually pronounced “Tear-ah” allowed us to all call her “Tar-ah” (rhymes with Sarah) for an entire week before we realized we were mispronouncing her name.]

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Road to Recovery

Branding,Recent Logo Projects | Wednesday, January 16th, 2013

Over the past few months, we have had the privilege of working with the team at New Road Fitness. Their newly founded fitness enterprise is not your average gym. By forming partnerships with health facilities around the country, they are able to provide specialized fitness regiments for individuals with unique health constraints.

When developing concepts for their logo, we wanted to create a visual language that emphasized the close association that New Road Fitness shares with the medical community. By combining a traditional medical icon and an imagery of a crossroad, we identify the gym as a place where people can turn a corner and make choices to better their health. The asymmetric typography offsets the strict symmetry of the icon, giving it a unique and modern sensibility. We are currently working on floor graphics, exterior signage, office systems, marketing materials, wayfinding, consulting on interior design elements and designing all internal signage. Stay tuned for a full portfolio unveiling, but for now, grab a towel and start stretchin’.

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Look at Those (Bezier) Curves

Other Work We're Stoked About,Recent Logo Projects | Wednesday, January 9th, 2013

OohLaLaOld&New

 

The studio just finished a new logo for Ooh La La Records. They are a boutique artist development company and independent label based in Brooklyn, NY. As you can see, their previous logo was quite provocative, but difficult to use due to it’s challenging typography and full color palette; not to mention, scalability issues. Our solution was to make an about face. We used only the tantalizing curves of script type to to create the allure of Ooh La La. The new mark is concise, flexible, scalable and looks sensually sharp when used as a one color.

OohLaLa_Blog

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Turn it Up! Our Best Albums of 2012

Being huge fans of music (and some of us being musicians, ourselves) we thought that we would share our favorites of 2012. Enjoy.

Aaron

1. White Rabbit / Milk Famous
Got two drummers and a piano player? This record offers up the perfect blend of quirky accessibility, crafty songwriting and unexpected instrumental.
2. OFF! / self titled
A perfectly executed hardcore classic channeling records from the heyday of 1983.
3. Soft Pack / Strapped
Although this record doesn’t completely follow up on the promise of the self titled ’10 debut, it’s a solid set of fuzzy, post punk gems.
4. Plants and Animals / The End of That
This record completely took me off guard, then again, I wasn’t sure what kind of expectations to set. A rocking folk masterwork? A touch of Canadian Americana? An unexpected collection of lyrically heartfelt indie pop tracks? I offer all of the above.
5. Tame Impala / Lonerism
Trippy psychedelic Australian fuzz no doubtably recorded on all analog gear. An otherworld of surprisingly catchy psych rock.

 

Ryan

1. The Menzingers / On The Impossible Past
How could one record sound so melancholy, yet so hopeful? I can’t help, but to sing along.
2. Japandroids / Celebration Rock
This record sounds like a party. Try not to stomp your feet to “Fire’s Highway” Play this loud.
3. Jimmy Cliff / Rebirth
An amazing comeback record by an absolute icon who defined roots reggae.
4. Luther / Let’s Get You Somewhere Else
Big vocals and full of hooks. This record is poppier than I usually like, but the attitude from these boys from Philly make it work.
5. Apologies, I Have None / London
Emotionally charged, heart-on-your-sleeve debut from the English four piece. I can’t believe this is a debut album.
Honorable Mentions: Classics of Love, The Men, Morning Glory

 

Nathan

1. Earl Sweatshirt / Chum
Okay, I know I’m kicking it off a with a single, but I don’t care. This song rules and I cant wait to hear the rest of his tracks off his upcoming album Doris. Also props to Hiro Murai for the dope video.
2. Japandroids / Celebration Rock
The title says it all. Fun, energetic, Celebratory rock.
3. Beach House / Trouble Maker
I was almost afraid to listen to this after loving their previous album Teen Dream so much. As anyone else who has given this a listen knows, I need not be afraid.
4. Son Lux / We Are Rising
Okay, I know cheating by using an album from 2011, but I just heard about this one a few months ago and it has been in heavy rotation since. If your behind the times like me and haven’t heard it yet, do your self a favor and give it a listen.
5. Grizzly Bear / Shields
It seems that anything these guys have touched is gold, and this album is no exception.

 

Tarah

1. Grizzly Bear Shields
It took a few listens for this album to resonate with me, but now it’s playing non-stop. It sounds like classic Grizzly Bear, just pushed a little further. This album is by far my favorite album of the year, I highly recommend it.
2. Sufjan Stevens / Silver & Gold
Three hours of Christmas music that is actually good!
3. Daniel Rossen / Silent Hour / Golden Mile
Rossen is one of the most talented song writers around, and probably my favorite member of Grizzly Bear. He never dissapoints.
4. Justin Bieber / Believe
I’ll totally own the fact that I listen to this album all the time. It’s super catchy and features artists like Drake and Nicki Minaj. They make listening to the Biebs cool right?
5. Family of the Year / Loma Vista
Just a nice relaxing listen.

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