Watch out for splinters

Branding,Other Work We're Stoked About | Wednesday, November 14th, 2012

 

That’s right folks, our latest self-promo postcards are printed on actual wood veneer. The fine people at cardsofwood.com have carved themselves into a unique spot of specialty printing — focusing on printing 4 colors on wood. What better way to show off our love for scratched-up, well worn, rustic typography? Each card has its own unique wood grain pattern. If you happen to have the perfect design project that might involve printing directly on wood, we should talk.

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“Why I Otter…”

Other Work We're Stoked About,Recent Logo Projects | Wednesday, November 7th, 2012

As a design studio, we appreciate puns almost as much as we appreciate cute, furry, aquatic creatures. Which made us the ideal designers to handle Otterter’s (pronounced Aud-it-ter) logo. Full disclosure, one of our t-shirt designs actually inspired the founders in their naming process for the company. It’s a service that helps businesses with management and auditing media for their organizations – clever, huh?

The Otterter logo and mascot had to, of course, be an otter, but figuring out how it would look was no easy feat. We took multiple approaches, from detailed and playful, to simple and geometric. The final design landed right in the middle of the two. We took our geometric concept and gave it some character, adding whiskers, waves, and of course a big smile. We paired that with a modified, lively script. In order to pull the otter away from the lockup, we took an extra step and built a full body off of our initial illustration of the face. Two webbed feet and one plump belly later, an Otterter was born!

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