Alphabet Arm on Sale Saturday, Oct 27th

Other Work We're Stoked About | Friday, October 26th, 2012

That’s right, ladies and gentlemen, we’re very excited to announce another t-shirt sale on If you don’t already know, Fab is a curated online offering of all sorts of cool design goods. If you’re not a member and need an invite to the site (all members are invite only), we’d be happy to do so for you. Just shoot an email to request your invite to

Check out our sale on Saturday, October 27. Here are just a few of the sordid characters gracing our latest batch of t-shirts:


S + D = Happy

Recent Logo Projects | Wednesday, October 24th, 2012

As a studio that makes a concerted effort to develop trusting relationships with our clients, it’s quite reaffirming when individuals continue looping us into their newest venture or introduce us to their new employer. This was the case with Smith + Davis Group; one of the founders had hired us to brand her previous business. Smith + Davis Group specializes in event management & production, coupled with event marketing & publicity. Much of their focus will center around working with non-profit organizations and corporate entities in community outreach and specific target marketing to capture and engage audience attendance. Understanding that, and knowing the visually savvy partners that make up S+D, we knew they would respond to a restrained, simple, yet impactful monogram set. Plus, any chance we get to interlock letterforms and combine a slab serif with an extended sans typefaces, we are happy. A few days after receiving the approval on the final logo iteration, we received this unsolicited email from one of the partners, “This logo makes me happy!” That seems like an ideal equation to us.



Get Some Shut Eye

Branding,Recent Logo Projects | Wednesday, October 17th, 2012

Recently launched by Rest Devices, Peeko is an awesome new product for the parents of infants. We were excited to design the logo, packaging and branding, which was just unveiled and this year’s ABC Kids Expo. Peeko monitors a baby’s respiration, room temperature, and body positioning by wearing a cotton bodysuit. The device transmits the information to the cloud so that it is available to your smartphone or tablet from anywhere in the world. Our goal was to create a brand that was warm and approachable to new parents, while still feeling modern and technology based. We felt it was crucial to retain the simplicity and sophistication of our iconic character in order to help it stand apart from the vast sea of cute and cuddly mascots used in the baby product industry. In other words, our aim was to create plenty of personality, whimsy and adorable-ness without entering the forbidden territory of fuzzy ducks and pastel bunnies.


Down the Hatch!

Branding,Other Work We're Stoked About | Wednesday, October 3rd, 2012

Our pals and collaborators at G2 Technology Group asked us to design a logo for their annual NOCtober Fest event. They were quick to educate us that NOC was an acronymn for Network Operations Center, used commonly among technology professionals. NOC + everybody’s favorite beer-centric german holiday = a bunch of tipsy geeks technology professionals (it sounds like a party to us). We started by designing a custom typeface based on german blackletter type for the word NOCtober. Legibility was a key factor, since the title is not an actual word and could be difficult to read. Our sketches lead us to experiment with combining elements from both traditional beer steins and computer circuitry to create a unique emblem. Can’t wait to see how this looks emblazoned onto a pint glass full of IPA.


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