M to the C

 

We recently had the dubious honor of working with long-time-friend-of-the-studio, Maggie Cavallo. Maggie is a proud bay state based curator who needed a bit of personal branding for her various endeavors. Maggie’s exhibitions are typically performance based and focus on elevating underground / alternative subject matter to a fine art atmosphere. When it came to designing her logo, we wanted to create a logo that had a refined feel with a definite edge. The custom “M” and “C” letterforms framed by a system of bars offer a decidedly alternative feel, and might relate to yet another one of her creative passions (stay tuned here for more regarding that). The black and white color scheme and Futura Condensed Bold elevate the logo for a gallery setting.

 

When it came to designing her business cards, we thought long and hard about incorporating a tertiary color. In the end, we decided that the strong contrast of the black and white had an elegance and punch that was appropriate for the fine art world. Word up.

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knock knock, collateral knocking

There are few things we enjoy more than building a visual language inspired by one of our logos. Creating a cohesive branding system can be challenging endeavor, fortunately for the studio, we develop long-standing relationships with our clients. Which in turn, allows a great deal of trust and open discussions that enable us to extend their brand assets across a variety of mediums. Thus is the case with the innovative childproofing company, Rhoost.

This whimsical brochure and postcard set is our take on the typical – and somewhat uninspiring – trade show materials normally distributed.

The modular, oversized postcard system allows Rhoost to update the set whenever they add a new product. Now, play safe you kids!

 

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Old School Baking

The Ancient Bakers is a specialty baking company that focuses on ancient grains and medicinal plants as ingedients for cakes, cookies, muffins, breads, brownies and even bagels. The company enlisted Alphabet Arm to embark on a logo design project. Our creative process started with the name. Initially the company was called Vision’s Sown, an Ancient Baking Company. We suggested pairing the lengthy name down to its essence: The Ancient Bakers.

Original name and logo:

 

 

Creating a logo for The Ancient Bakers meant exploring type and imagery that expressed the tradition, sustainability and pureness of ancient baking practices. The stalk of wheat has remained the heart of natural baking techniques since the dawn of time. This — along with the addition of a nutrient-rich rose hip and a traditional serif typeface — tells The Ancient Bakers’ story: that the best, most wholesome ingredients will always withstand the test of time.

New name and logo:

 

 

 

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Wave Hello!

Office System and Business Cards,Recent Logo Projects | Wednesday, September 5th, 2012

We just wrapped up a new branding project for a long-standing client of the studio. Stillwater Unlimited  –  a division of the Ferree Group, Inc. –  is an all inclusive, concierge level service that delivers best-in-class home services to their client’s doorstep. What does all this mean? High level property & lifestyle management, silly!  Given their white glove service and discerning clientele, we felt the need to have the identity share the same sophisticated and stylish attributes. The final logo features a rendered, monogram waveform set which was inspired both by the location of their clients homes (ocean front, lake side, etc.) and the luxury brands they have come accustom to. We paired that with trusty, typographical foundation, keeping the mark fully accessible.

Here is where some of the initial sketches took us:

And a sneak peep at their business cards:

 

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