Because, The Early Bird Tricycle of Extreme Espresso Glory, would be a mouthful…

Over the past month, we have been fortunate enough to develop a logo / branding system for the The Coffee Trike. Founder, owner, and barista extraordinaire Alessandro “San” Bellino is changing the coffee game in Boston by bringing the first espresso tricycle to the States. By combining his love for cycling with his passion for great coffee, he has spawned a truly unique and exciting business. Here at the studio, coffee and bikes are some of our favorite things, so we were very excited to get involved with this project. In developing the logo system, we wanted to highlight the timelessness modernity of San’s idea. The type treatment is stylish, understated, and references old world typography without being dated. The icon set clean, direct, and emphasizes the two most important parts of the business. Keep up with San on Twitter @thecoffeetrike to find out when he’ll be pulling espresso in your neighborhood.

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